CRM - he aha te mea te reira? pūmanawa CRM mō te pakihi

I roto i te ao i teie mahana piki rongo te acronym CRM. He aha te mea te reira? Mahi Me anake he enei pūnaha pakihi nui, te hunga e hiahia ana tika ana ki te riro i te kaipakihi whai ranei, he hoki e tika ana "ki te tango" mōhiohio e pā ana ki tenei wāhanga o kōrero pakihi? mea Tuatahi tuatahi! Ko reira utu whakapau ako i te mōhiohio taketake ki te whakamahine muri i te wa iti!

Whakarāpopototanga «CRM»: he aha te mea reira me pehea ki te kīa?

I roto i te reo Ingarihi, kia tenei whakaiti taea "tohatoha" i roto i te whakahaere kīanga hononga kiritaki. Ko te translation mau ko: "Whakahaere Honohononga Kiritaki". mārama ata tenei whakamāramatanga CRM hinonga. He aha te mea te reira mo mahi - te hiahia e kore ranei neke atu i te atu "bun", e kua kore pānga nui i runga i te angitu me te moni o te mahi?

kia mohio ki te reira e tetahi CRM - he whānui tonu o rongoā e taea ai hinonga ki te arotau i te mahi i roto i te maha o ngā wāhi: mōhiohio roto, o waho, turanga kiritaki me ētahi atu āhuatanga. He mea tino nui kia ki te awhina o tenei otinga te mōhiohio he hanganga, me te pūnahanaha mārama, e nui tere ake te mahi ki a ia.

Ki te whakaaro koe e tetahi mahi ko te angitu tae noa kiritaki rite makona e, ahau whakaaro, e te CRM-hōtaka - ko tetahi o te wāhanga faufaa mo te hunga kaipakihi e hiahia tino ki te whakawhanake. Ko te pātai anake, ko te pehea "matatau" kia whakahuatia pūmanawa. Ka matau tatou i te reira!

He aha ngā mahi ka taea e CRM?

He mea tika ki puta i te mau rave'a pūtea me te mahi motuhake o te hinonga. CRM mō te mahi - ko te reira tino i te kōwhiringa nui.

Te whakahaere matatini ake me maha ngaa tuumomo aronga ko, ki te atu maha o kiritaki taunekeneke. A e kore ko te huarahi pai te kore o ngā hōtaka CRM kia pā i te mahi. Engari ngana ki te hoko i tetahi o nga kōwhiringa tino utu kore mō te pūmanawa PC te whakatikaia tonu. Ae, ka hanga CRM «i raro iho" - ko e kore tonu cheap. Ka rite ki te tikanga whānui, te rārangi o te taumahinga o tenei hua ngā taua āhuatanga:

1.Baza whakapā mōhiohio. taea te reira a kia whakaurua te hunga katoa ki nei kaimahi te kamupene o taunekeneke tamau. Ko, kiritaki, kaituku, kaikirimana, hoa, a na reira i runga i. Taea D. tenei mōhiohio ki a koe te whakaora wa, me te moni (hei tauira, he kaimahi hou, e haere mai ki te wahi o pāhuatia e kore e whai ki-ako anō i te mita o te mahi ki te hoa ngā, ka whai koe ako anake e wātea ana raraunga). I roto i te meka, CRM - whakahaere kiritaki, kawea nei i roto i ata, te whakawhirinaki i runga i ngā āhuatanga e awe tokomaha.

2. Ko te hītori o ngā whakawhitinga. Mōhiohio e pā ana te mea, ka me te nui, ki te hoko i te kiritaki, i roto i ētahi wā, kia āwhina i ki faaoti i te maha o te epa hou. No reira - ki te whakapiki ake i hua pakihi. Ko tenei - kotahi ake tautohe i roto i manakohia o CRM. whakahaere Sales ki tenei mea te nui māmā!

3. Mana ki runga i ngā whakawhitinga. Kei te matau te reira e kia riro te kiritaki te mōhiohio tika, me te hāngai taua, ahakoa o ahakoa te kaiwhakahaere wähi mahi e arata'i tona kaupapa ki reira. Whakahau e raraunga CRM tukua ki a tatou rave i te reira noa a ngāwari!

4. Ko te turanga o te raraunga whakataetae aroturuki. Hoki ki te mahi kia angitu, me mau tonu tatou mōhio o te pehea a he aha whakataetae e mahi (rakau, pä, rongo), ki te tango i mahi wā, me te tika.

5. takanga me te tohatoha o e horo'a arumoni (me ētahi atu pukapuka) i roto i te nuinga o CRM. He aha te mea te reira? E mea ohie: i reira he tauira e taea te hohoro whakaritea rite ki ngā hiahia o nāianei, ka maumauria kahore wa ki unga ki te kiritaki hoa ranei. Faaore i te hiahia ki te noho wa te hanga i te pukapuka i te wahanga.

6. Maramataka, ngā o hui me ngā. Tenei taumahinga taea ki a koe tōtika te whakamahere wā ngā kaimahi, ki te tuwha i te karaka ki te whakatutuki ruma.

7. puka pūrongo. Ko te aroaro o puka pūrongo ōrite - he ara nui ki te pupuri i kore anake ara o te āhua o ngā take o nāianei, engari ano hoki hanga matapae.

8. mahi Motuhake ki te whakahere i ia o ratou rite te mea e hiahia ana koe ki te wāhanga koutou pātengi raraunga mō ngā kiritaki me hoa (pä, hui, hua hou, mōhio).

9. Ko te tohatoha aunoa, hui ataata, webinars me pera i runga i. Me ēnei mahi kore rawa pakihi katoa, na te hoko ki a CRM taumahinga tika no te mea he reira huatau, e kore te mea e tika.

CRM i roto i ngā o te whiriwhiri "mo ratou"

Ka rite ki whakahuatia i runga ake, kia kore whiriwhiria te hua no te mea he tokomaha ratou, a kihai te mea i ia te rangatira o te whakatauranga. Ko te paearu matua - haafaufaa te pai hoki koutou mo te moni. Hei tauira, ahakoa ki te hoko hua Microsoft? Dynamics CRM mohiotia ao te, a i roto i te whakataunga pūmanawa CRM te puritia pūmau i roto i te tihi kotahi tekau. Ko te utu - e kore te ātaahua tino mo pakihi iti, me te reo-rahi, i roto i te tua, mōhio tohunga e te kounga e hiahiatia o te mīhini, kia wheako koe raruraru ki te whakaritenga, engari ano hoki e kore e tino ngāwari, ko te ki te kawemai raraunga i roto i te CRM. He aha te mea mo te kaiwhakamahi? O te akoranga, te utu anō.

I roto i te feia faatere o te CRM mea taua taputapu:

• "1c-Bitrix Ipurangiroto Portal" me te hua o te mahi o ngā o te kamupene taua "Bitriks24";
• "Megaplan";
• amoCRM.

Huapai me ngā huakore o te hua tino noa

Next - mōhiohio e he utu i mohio e pā ana ki te pūnaha whakatauranga. I muri te arotake i te hōtaka tino rongonui, ui ki nga pai me ngā raruraru, ka taea e hanga e koe te whakatau tika me te whiriwhiri i te pūmanawa e hiahiatia ana mo koutou, t. E. tetahi e ka hāngai te pau o to koutou mahi. Na ...

amo CRM

A, no te kōwhiri pūmanawa, ka tino tae koe puta noa i Amo CRM. He aha te mea te reira? he ātaahua hoki rangatira o te momo o pakihi ki te atanga ohie, me te pūmanawa ki taumahinga whānui, me te aroaro o te plurality o whiriwhiringa e tukua ki a koe te whakahaere i ngā mahi pai tenei pūnaha. He whai wāhitanga ki te tāpiri i ngā kōnae , me te tāpiri tuhipoka. Kia aroha mai, i reira he kore ara ki te hoatu iti-mahi, me te rōpū ratou. Ko tetahi wahi e taea te utua tenei āputa tūtohu.

Ka taea e koe te hanga i ngā pūrongo whakarāpopototanga me ngā pūrongo i te kōrere hoko. watea hoki ko e taea te ngāwari integrated te CRM ki pūmanawa tuatoru-rōpū (taua rite ratonga mēra).

O te āhuatanga nui ngā te meka e kore e taea e koe te tāpiri i ngā āpure ritenga i roto i te kāri kiritaki. e kore koe e taea e tāpiri whaiaronga e te hunga ētahi wā fiemālie.

Utu o ngā ratonga - i 350 ki te 3000 moni ia marama. Ahakoa i reira ko te putanga demo noa.

«1c-Bitrix Ipurangiroto Portal» (CRM)

He aha te mea mo to koutou mahi? Homai te meka e te hua - e kore he CRM i roto i tona ahua parakore, me te taumahinga nui whānui, ka kore kia reira na cheap. I te toharite - i 300 000 moni (kotahi-wā). kia mohio ki te reira e te whakahounga o te pūnaha - ehara i te mea te mea māmā.

I roto i te meka, he neke atu i te mahi i tenei pūmanawa. Ka taea e koe te whakaaunoa te nuinga o nga mahi e kua kawea i roto i tonu. I tua atu, haere pai te hōtaka ki ngā hua tuatoru-rōpū (te taua SharePoint, Outlook).

Tino hāneanea me e ārai te pūnaha te hanga o te tini katoa o e. Koe kēne hoki i whakaritea ngā whakaaetanga, a faataa te hunga te kawenga mō te kawemai, whirihora te hōputu ingoa, me te pera i runga i. D.

"Bitriks24": ahakoa ki te whiriwhiri?

Tenei hua ko tukupu. Price - i 5000 ki te 9000 moni ia marama. He he ano hoki te putanga noa, engari he iti ona kaha.

I roto i te whānui, he watea, engari iti mahi atu i te pūnaha "teina» nui -. «1c-Bitrix Ipurangiroto Portal" Me kï reira e ko reira watea ki te mahi ki katoa o kaupapa, e tika ana ki te meka i te kitenga o te hononga kei waenganui i te mahi, maramataka, me te toa kōnae.

Ka rite ki tōnounou tuhia atanga kaua taimaha, me kahore tūtohu.

"Megaplan": te huapai me ngā huakore

Ko te tino mahi tenei CRM hāngai-kapua, i reira e he momo o whiriwhiringa, ko reira watea ki te faaineine i ngā pūrongo (kanorau). kia aro Special atanga tino-kaiwhakamahi hoa, hoahoa nei i roto i runga i te mau parau tumu o te whakamahinga e taea ngāwari mōrahi ki te whakarite i te pūnaha. Heoi, ki te te pūtirotiro He tāutatia i runga i te rorohiko, e kore te tino hou - etahi wae kēne e kore te mahi tika.

Utu pātai - e pā ana ki 75 000 ia tau (tikanga 10 raihana).

hua

Huri i te reira i roto i taua whai tata CRM noa katoa e rua huapai me ngā huakore. Na reira, whiriwhiri tetahi o ratou te rānei e hāngai ana i runga i mua-whakamatautau te putanga noa, i muri ranei kōrero ki tohunga, me te whakaaro taipitopito o nga tohenga katoa "mo" me "ki." I roto i ētahi wā ko reira taea i iti katoa ki te putanga noa o CRM (hei tauira, ki te te āhua o te maro iti). He mea tika ki te tango i ki pūkete e ka kia faatiti'aifarohia tetahi raruraru, me te tohu o ngā kaimahi, me tae noa te whānuitanga ki te i nui-tere Ipurangi! kia whakaaro hoki koe e pā ana ki te aha ake pai ki te utu i te utu ā-marama kotahi te wā ranei ki te hoko i te raihana. Tenei ka karo inoino! A ani i te kōwhiringa pai, he wheako ahuareka me hoko whai hua!