Takawaenga - Ko wai te mea e? Resellers. takawaenga pūtea

puta te kupu "takawaenga" i roto i te hoki o tangata noa, kaua tata - ara i roto i nga wa Soviet ngā tata, iwi ki tenei ahua o te mahi ko te ngā ngaro. 'Oku mahinongofua - i whakaritea te ōhanga, me kahore tetahi i hopohopo ki te te whai huatanga o hoko. I teie mahana, Heoi, e ora tatou i roto i te moni, me takawaenga arumoni hoki maha ngā take tākaro he wāhi tata te locomotive o te ōhanga.

Ko wai e ratou me o ratou kanorau

He maha ngā tikanga o "takawaenga" o te wā. Ko te tuatahi mo te tukanga e pā ana ki te tohanga o taonga, me te whakaratonga o ngā ratonga. I roto i te nuinga o te wā, i waenganui i te kaihanga o te hua ranei kaiwhakarato ratonga uara-tāpiri me te kaiwhakamahi mutunga he apa o te tahi mau kaiwhakaari. Ko ratou nga takawaenga. Ko te tikanga tuarua o te wā - ko te tangata ki te āwhina i whakapumautia hononga i waenganui i te ngā hinonga pakihi (e kore e tika te kaihanga me te kiritaki), counterparties. Heoi, kei te tahoê takawaenga o nga mea katoa i te taonga kotahi - ratou mo etahi take e mohiotia ai e i tetahi wāhi i reira he he kaiwhakanao o nga taonga, me te tahi atu, ko te (ranei kia) te kaihoko, vēkeveke ki te hoko i tēnei hua.

Ko te kupu, mahi he tangata "kaiwhakahaere" o nga taonga i waenganui i te wheketere, me te kiritaki. Takawaenga - iwi nei e taea te mahi i kore hoko mahi anake, engari ano hoki etahi atu, mo te tauira, ki te whakarato i kiritaki ki ngā ratonga atu, te taumata o nei mo tetahi take ranei tetahi e kore he wātea ki te kaiwhakanao. Elementary - te whakatau i te kaihoko, me te huatau kōrero ki a ia, whakamārama i te hua o te hua. Kaiwhakaako i runga i te mākete, i roto i te mahi - e kore Kamupane reira: anake ratou whakakiia ratou mahi motuhake (hoko me te mahi) i waenganui i te kaihanga me te hoko o te taonga. Mahi ki a ratou ko 'aonga mo mahino take - te tangata mahi mo te ōrau me te ko anaanatae ki te hokona nui taea.

Māngai o te tikanga i roto i te hokohoko

He he he kāwai motuhake - resellers, ahakoa te meka e tata te whānuitanga katoa o ngā ratonga o te iwi o taua kōtaha tonu arotahi a tawhio hoko. He paearu matua mō te tautuhi i te aronga o to ratou mahi - ko te wātea o te hua, te ratonga ranei ki te uara tāuta (tāpiri). Ko ēnei kaitakawaenga rerekē i, mea, brokers pūtea nei mahi ki te "mariko" moni i runga i utu rauemi mata ranei, i hanga e te utu. Ko te mahi matua, kawea nei i roto i resellers, - kōrero i waenganui i te kaiwhakanao hua me te kaihoko.

whiwhi ēnei iwi i roto i te ara e rua - mā te hoko taonga i roto i te nuinga, i te mea iti, a ka hokohoko, i te mea nui atu te utu ranei te fariiraa i te kōmihana mo te whakatinanatanga o te hua. He aha ai hei tauira o ngā momo motuhake o ngaio e pā ana ki te tohatoha arumoni? Tuatahi, te reira brokers (hoko o taonga, me ngā ratonga mō te kōmihana nei te tikanga whakaratohia hoki i roto i mua). Tenei kāwai o takawaenga he Realtors, kua whakaritea nga utu, ahakoa o te mea hokona ia te fare - whare hou, ranei "Tuarua". Takawaenga i roto i te mau fenua - te māngai o tetahi o nga mahi tino noa i roto i öhanga mākete. Tuarua, ki te resellers he Distributors (hoko o taonga i nga kaihoko kamupene whiwhi utu rerekētanga). Tuatoru, te mea haere faifakatau (kaihoko ao nei e whakaatu ki a hoko taonga ki te whiwhi tika ki te momo o kaupapa, rite ki te tikanga, haere tonu i te wahi ki te tuu). A maha, Ko reira kaihoko (te tikanga resell hokona i te utu utu tika i te distributor kaiwhakanao ranei i roto i te taonga).

i roto i te takawaenga pūtea

Kia whakahaere i ētahi atu ngā mahi ki te moni, engari ki te hoko a ratou mo te ētahi atu hua, i reira ko kahore he take motuhake - i whakaritea te moni (maha herea ki te uara o te koura) utu. Na moni rere - te mara katoa hoki nounou. Ko te hunga pūtea takawaenga. Ko te kaha te nuinga o ratou mahi kei roto i te parae o haumi. Ko te mahi tino whai hua o takawaenga pūtea konei - te aromatawai mōrea o haumi i roto i te kaupapa. Ko te investor kupu te horo'a nei te tikanga o tona pūtea kaupapa whakapaipai heke mai e kore e tika, engari ki te tangata tetahi ko wai e ahei ana ki te tātari pēhea te pai, ka waiho i te kaupapa, he aha e ona opuaraa, rawa pūtea. tango kaiwhakaako i runga i te tūranga o te kaupapa, te te whakatau e pā ana ki te wahi e kia haumi te moni.

Ko te huarahi māmā ki te matau tenei ara iahiko ki te tohutoro ki pūtahi motuhake. Tuatahi, ko reira te kaitiaki: tiki e ratou te moni kiritaki, whakatau pehea ki he moni haumi reira i roto i te rakau, rawa ranei pea hoatu te tangata he taurewa. Tuarua, ko reira te uniana nama - he pūtea e wātea ana tomo i roto i a ratou ka rite ki te tangata, e tamata ratou ki kia pai te tuku o ratou. Tuatoru, ka taea te pēnei reira ki takawaenga pūtea me pareparenga, me (i roto i te take o putunga). A maha, Ko reira te kamupene inihua e kua riro te moni i te whakamahi ia ratou ki nga kiritaki i roto i te ngā hōtaka penapena. A pae, Ko reira moni penihana, ina oti te tangata tona mahi e hanga nga tangata nga tikanga ki te tuku i te kirimana, i roto i te payout moni. Ko wai e nga takawaenga pūtea? He rōpū e faaaravihi i mahi ki kapewhiti e taea te tango maha puka enei, engari tonu te ihirangi āhua te taua i roto i te wā katoa.

Takawaenga i roto i te āhuatanga hokohoko

Market - he maha-taumata āhuatanga. Te kaiwhakanao, i roto i te tikanga ki te hoko i tō hua, kia, tuatahi, ki te waia kiritaki ki te meka o tona tuku, a tuarua, ki te whakaora ki te kiritaki whakamutunga nga taonga. Ki te kore e taea te kāinga ki te hanga, ka taea e te tiki e koe te tauturu i takawaenga hokohoko. He maha ngā momo o ngā kaupapa pērā i ngā mahi. Hei tauira, te tautoko logistic o taonga o tenei kamupene, ngā umanga motuhake i roto i warehouses rokiroki kai ki te whakarite i te haumaru o ngā hua. Nuinga o ngā wā e uru ratou e ngā kahore e nei i te rauemi ā-ki hanganga whakahuatia ngā mahi ranei kore pūtea mō tenei whakaaro.

Ko tētahi atu kāwai o takawaenga hokohoko - kaituku (pūtea ranei) e taea ana ki te whakarato i te mahi mahi whakapaipai ki te hanga i te hanganga e tika ana ranei whakawhänui kaimahi mō te whakatairanga. I tua atu ki te moni, ka taea e te kaipakihi tono ki kamupene inihua e whakaherea kōwhiringa tiaki pakihi tūponotanga arumoni ranei. Ko tētahi atu kāwai o takawaenga hokohoko - he umanga me kaipakihi, te āwhina kaiwhakanao ki ako i te mākete tika pānui te hua ki te tātari i te tono, me te, ki te tika, te whakatika i te tukanga o te hanga.

Ko te kaiwhakaako, i roto i te rāngai mahi

E mohiotia Ratonga ki te whai i te maha o ngā āhuatanga, titore ratou i te taonga - tenei intangibility, nesokhranyaemost, he rāua i te whakarato o te puna, me te pähekeheke tiketike (pähekeheke) kounga. Nā ki enei āhuatanga o te tūranga o takawaenga i roto i te rāngai mahi ahu ki te kia iti. Mai he fafa ratonga, te kiritaki, kahore whakamatautau ratou iho, e taea te kore te tiki i te whakaaro o o ratou āhuatanga tūturu, te taumata mahi i roto i te kamupene ngā. Takawaenga taea, i pai, colorfully whakaahua te puna o te kai o ngā ratonga, engari te tūturutanga o taua mahi e kore e waiho tiketike tonu. Ka maha kitea te kiritaki kupu atu lelei nai o tona hoa, e kore te tangata kerekere, ara, ki te he tino ataahua te kaikōrero. Heoi, ko te mākete takawaenga i roto i ngā ratonga ki reira, a i reira he umanga e faaaravihi i taua mahi. Ratou ingoa noa - "franchisor ratonga" ranei "ratonga takawaenga".

tomo ratou ki te kirimana ki te puna o ngā ratonga, me te riro i a ia, "kapa" - tika motuhake mo te whakarato o ngā ratonga i raro i te waitohu tiakina, he hangarau tapanga. Ko te rangatira waitohu tautuhi te mau parau tumu e kia kia whakaratohia e ona ratonga. Ki te whakatau ia e he wahi ke i reira ko te maro he kaipakihi ranei, taea ki te whakarato mahi e tutuki i te whakaritenga, kia tomo ki roto ki te kirimana ki a ia i te kapa, a ka kia mohio e ka whiwhi i te kiritaki e pā ana ki te taua, me te mea i haere mai ai i roto i te "upoko" hanganga.

tauhokohoko poi

He he he momo iti o resellers, e mohiotia ana ko "hokohoko". Kei te hoko ratou nga taonga i te kaiwhakanao distributor ranei, ki ka hoko i te pai ki te kaiwhakamahi mutunga. mahi brokers hokohoko i mutunga wahi o takere tohatoha. E ratou he torutoru mahi taketake. Tuatahi, ko reira he kōwhiringa o ngā rārangi hua. Tohunga o te kamupene, whai wāhi i roto i takawaenga hokohoko, tātari mekameka homai, whiriwhiri te pai i te wāhi o te tirohanga o ratou mahi tauira kamupene hanga putumōhio hua. Tuarua, he reira pānuitanga me te mōhiohio mahi - te tikanga me te whakanohonga o täia arumoni i te pāpāho, TV, Internet, tuku i te taonga i runga i whakaatu, tā o polosiua rangatōpū me te hanga o ētahi atu puna o raraunga hua. Te toru, Ko te whakanohonga me te rokiroki o taonga i roto i warehouses, ratou tahora i runga i te counter, aroturuki i te kaha mohou, me te ahua. A maha, tenei tautoko hangarau o whakawhitinga ki kiritaki - Tiki, ratonga whakahaere moni, te fariiraa i moni, utu, me te hoki mai o taonga. Tenei kia ngā hoki loans, kaupapa here hekenga. A pae, Ko te whakarato o te momo o ratonga kiritaki - tuku, mahi i runga i nga kereme, whakahaere ngā mahi hapori hāngai.

takawaenga logistics

He wae nui o te kaiwhakanao hua i roto i te mākete - te reira logistics. I raro i tenei rohe, i reira e ano kaitakawaenga. E wehea ratou ki e toru ngā rōpū matua - 3PL-kaiwhakarato, 4PL-kaiwhakarato me te kōtaha kuiti o te kamupene. Kua puta takawaenga Logistics i te hiahia o ngā ki te aro me te whakatika i te wātea rawa nāianei i roto i mahi hōputu whakaritea. Fakatatau ki ai, ki te whakatau i nga wero mo te tuku o taonga, me te kaute rārangi wheketere e tahuri ki te mahi tuatoru-rōpū (kōnae "raritet"). kōtaha Narrow o te kamupene, e pā ana ki logistics takawaenga - he Forwarders utanga, ngā o terminals utanga me warehouses, kamupene waka. He rite ki te amo wahi o te "raritet" mahi kaihanga ia o ratou. 3PL (logictics rōpū tuatoru) - kamupene e e taea ki te whakarato whānui ratonga logistics. mahi ratou i te momo o ngā mahi, engari katoa o ratou - ko te takawaenga. He hinonga e kua piri integrated ki te tauira pakihi o ngā hua o te kaiwhakanao. Kirimana e kua mutu i waenganui i te wheketere, me te taua whakahaere rite te tikanga, wā roa-, hononga - whakawhirinaki. I te tahi taime amo 3PL-kaiwhakarato nga herenga o taunahatanga (i te mea onge hoki "raritet" ratonga mākete). He hoki 4PL-kaiwhakarato - he kamupene e whakaherea te whānuitanga tino whānui o ngā ratonga, he ahua o "tu'unga" kaiwhakarato o ratonga takawaenga i roto i te mara o logistics enei.

Te whakarato o ngā ratonga i roto i te Internet

Ki te taeraa mai o te hokohoko online, he ahua hou o takawaenga. E kore ia e whakamāramatanga mārama, kia karanga a ratou "takawaenga Ipurangi". Ko te iwi e whakarato te kaupapa o taonga i te kaihoko te kaiwhakanao ki te kaihoko ranei, te whakamahi i te takere Ipurangi enei. Tikanga, tenei tangata ture tūturu ranei e te tauturu ia tīpako i te hua (hei kōwhiringa - translation o te whakaahuatanga ki te reo taketake o te kaihoko mai), faaohipa mana ki runga i te tuku, whakarato ngā tukanga mō te utu moni ranei. E hono ana te kaiwhakaako, ki te hokohoko ipurangi i roto i te wā nui e whai ake nei. Tuatahi, ki te kore e taea e te toa ipurangi unga ngā pūhera ki te whenua te wahi kei te kaihoko mai te. Ka rua, te takawaenga kēne awhina ki te whakaora i te taonga tere atu i reira e pai hanga te kaihoko atu hei wāhanga o te paerewa kaupapa. Tuatoru, kia kia hiahiatia te āwhina o ngā rōpū tuatoru ki te kaihoko, ki te hanga e ia he hoko i ngā toa rerekē, me te nui o te tuku ko te tiketike rawa - e hiahia ana koe he tangata nehenehe o "kohikohi" tūranga rerekē me te unga ia ratou i te utu pai i wāhitau kotahi. A maha, te pāhekoheko o te kaihoko mai ki te whenua o te take o te taonga i roto i tetahi ara arai āraia (hei tauira, e kore e te taonga manako kāri nama ranei e kore e Russian i te tahua i roto i Russian) ranei.

Te mahi ki te kaitakawaenga

Ko te ōhanga Russian - hurihuri tonu, me ngā paerewa mo te whakarato o ngā ratonga maha whakapohehe io tonu. Na reira, āhuatanga te hononga i waenganui i ngā pakihi me takawaenga i roto i to tatou whenua e ngā āhuatanga motuhake. puaki mākete tamarikitanga ona ake mau. Ko te matua āhuatanga o te mākete nei - i tenei ko te mea Russian kaiwhakaako i ētahi wā whakaaro tactically - utu pupuri hoki he moni kirimana ki te tiketike moni auau. Ehara i te mea pai ki te tangata. Manufacturer, te ite e te nui rawa, whiriwhiri tetahi hoa me te kaiwhakamahi mutunga tika ki takawaenga hiahia nui, ka takoha kia ki te hoko taonga utu.

I roto i te whenua whakawhanakehia, he te tikanga rerekē, ake "rautaki" te huarahi, a ka he te reira rawa mai whakahaere arumoni. e kore e kaitakawaenga titau i te reira, a kahore e titau ki te pai kotahi, engari tamata ki te hanga hononga wā roa-ki kamupene o taonga. Te nuinga hoki tenei take e utu i roto i te toa Pākehā, me te Amerika he raro atu i to tatou (i te utu utu wheketere kia teitei). tohunga Market whakapono e kua Russia te opuaraa pai mo te whanaketanga o te mākete o kaihoko mana, ka whakaekea ki te utu kiritaki whakamutunga o taonga tūtohutia e te kaiwhakanao. Manawarü mō takawaenga - hekenga ki runga ki te taenga o ngā hua (taea e te nui haere, ki te haere pai hoko).

kāhua takawaenga American me mooni Russian

USA, tona ōhanga nui o te ao, whakaaro te he kaiwhakarato tu'unga o takawaenga ngaio. āhuatanga Kāhua o te kaihoko American - he whakamīharo, "fairground". Whakaaturanga takawaenga ki kiritaki whiwhi tae pathos, fafau he mahi nui, "katoa i kotahi". Kei te kaha whakatairangatia ana tēnei huarahi i roto i pukapuka hokohoko i roto i ngā whare wānanga Amerika, me te ake tata - i roto i Russian. Mohoa noa nei, whakapono maha marketers i roto i to tatou whenua e te tautoko o ngā mahi whiriwhiringa matatau ko nga kaitakawaenga American, ko te pai i roto i te ao, kia rite ki te heahea Russian tohunga, ngaio. I roto i te tikanga maha e whakaaro nga parau tumu o te take mai tāwāhi anake te tika.

Otiia i roto i te aha tohu te kāhua o te takawaenga American he hototahi ki mau Russian? Tohunga whakapono e i roto i te iti rawa. Kua whakawhanakehia mua he ahua o te mate ki te whakaaturanga, kanapa, kupu māia o te kaikōrero, ki takawaenga nei hoko nga taonga wawe a kaha. Na reira, mā te whakamahi i tātai American, te takawaenga, te mahi ārahi i roto i Russia, i taea kanohi e kore ki te rere ki te hoko taonga, me te makanga. Me kï reira e i roto i te US e taui te kiritaki ratou. noho Sociability, tūtohutanga, te vare, maia American kaihoko i roto i te mua.