Advertising me whanaunga tūmatanui. pāpāho Advertising. Ko te whanaketanga o whanaunga tūmatanui

Ki te koe - te rangatira o te mahi, maoro,, i mua i ui koe whakatika, me pehea ki te korero ki te iwi e pā ana ki to koutou ratonga hua ranei? Pea hua koe te hua pai i roto i te pa, ranei ara i roto i te ao nei, engari kahore tetahi tangata e mohio e pā ana ki taua mea, a kahore e mohio. I muri i te katoa, te taimaha o ngā hua rite mākete, mohiotia kua ki te kaihoko. Tenei he aha Me nga kamupene pānuitanga me whanaunga tūmatanui. Ka rite ki te tikanga, ka whakarite i te kamupene te tari o te taua ingoa, e te kawenga mō te whakatairanga i tō waitohu ki te tini. He aha e nga painga mo te kamupene i roto i tenei wehenga, te nui e utu reira, a ahakoa he whai hua i roto i te ao hou pānuitanga, ka mahi matou i roto i tenei tuhinga.

He aha te mea te takirimatia te "tūmatanui" me aha ki reira?

e kore e tetahi kamupene mahi i roto i te korehau, engari i roto i te wāhi ngā mōhiohio. Tenei wāhi ngā kaihoko e kore anake pea, engari ano hoki koutou whakataetae, te pāpāho, te iwi nei e koutou kiritaki, ko koutou e taea e haere i runga i rua ngā mōhiohio pai, me te kino. Organization o whanaunga tūmatanui - ko ki whakapumautia te rere o te kōrero i ia koutou ki katoa o enei puna. Ki te kore koe e kite i te hiahia mo te taua whanaungatanga, no te mea rere pai, ka whai i te porohita tamau o kiritaki, ka ko koe he monopolist i roto i te mākete. Me ētahi atu kamupene katoa ki te whakaatu iho reo me to koutou hua.

image kamupene

Tetahi hinonga mai tona whakarewatanga i roto i te mākete he ona ake image. Tuatahi ia kūpapa, kihai i i whakamatauria koe me koutou hua. I muri mai, Heoi, ka taea e hanga i te whakapakoko rānei pai kino ranei tetahi o koutou mahi. whakaturia te mākete kei te ake kia whiwhi he nui māmā atu i ki te riro i te ingoa pai te whakapakoko kino. Ano, ki te mea koe i tenei ra e pā ana ki te pai, e kore te auraa i te reira e e tonu tenei au apopo, no te mea o te ara pai e hiahia ana koe ki te mahi tonu.

Ko te arotake kino kia ngāwari ai, a kia whakakahoretia o ratou he tino uaua. Kei te whakawhiti Tetahi kaihoko ki te ara tōraro koutou kiritaki pea, me te rau koutou, kahore tono mo te wa roa.

Na whakaaro e pā ana ki reira, nga taonga o te moni ki te kaihoko o te hinonga i te wahi tuatahi: ko te meka e te whakamoemiti katoa, e ranei i rongo nei kino anake mea? Ko reira ki te waihanga me te mau tonu i te whakapakoko pai o te hinonga auau hanga te upoko whaitake o te tari whanaunga tūmatanui.

Ko te tūranga o te whanaunga tūmatanui i roto i te ao hou

Ki te ruarua koe o te hiahia mo te Tari ngā o Relations Public tonu koe, ka kia titiro a ki te tūnga takaro e tenei wae hanganga i roto i to koutou whakahaere.

Tuatahi o te katoa, ko reira te hanga o te mara mōhiohio pai huri noa to koutou kamupene. E taea e ki te whakarato i te kamupene ki te whakapakoko pai pānui mātanga, mau tonu i te reira. Advertising me tūmatanui whanaunga - te āhuatanga e tika ana mo te mahi angitu o te kamupene, me ki tari ture kaute ranei.

Pr-PR

whakapoauau tokomaha te iwi te pānuitanga me PR-mahi. I roto i te meka, he ratou ariā rerekē. Relations te Public (whanaunga tūmatanui), a tu reira hei whakarāpopototanga, ngā kore pānuitanga anake, engari ano hoki hokohoko, me te rangahau oraraa totiare, kōrero, nūpepa. Ki te te whakaaro o te pānuitanga - ki te tangohia i te arotake i runga i tenei hua, ka hoko ai, te mahi PR atu ao, tona whakaaro - ki te hanga i whakaaro tūmatanui e pā ana ki te kamupene me te, no reira, e pā ana ki te katoa o ngā hua te kamupene o.

Tohunga o te tari mō ngā whanaunga tūmatanui mahi ki ngā mōhiohio: te tātari raraunga taumai, ako te whakarongo ūnga me ona tūmanako, me te hoatu i te kiritaki te mōhiohio e tika ana e pā ana ki te hua me te taonga i roto i te puka o te pānuitanga.

I tua atu, riro te tokotoko pr-tari tonu urupare i kiritaki, me te unga whakaaro ki te whakapai ake kaiwhakahaere production te kamupene o. Hia iwi kia mahi i roto i enei mahi? Tei te reira i runga i te whakakitenga kaiārahi. I roto i te tahi mau hinonga i hanga tari o te maha kaimahi, a ki te mea te kamupene he iti, na nga mahi katoa a taea hapai i te tangata kotahi.

Taiva ore ki kaimahi o te whakahaere ake waitohu

Me kore tatou e wareware e te pānuitanga me whanaunga tūmatanui hoki ngā te pera-ka karanga "kōtuitui-pr». Pehea e taea e koe te riria te iwi whānui e te mea nui to koutou hua, ki te kore koe e whakaae ki te tokotoko o tou whakahaere? Ko te reira i te taahiraa matamua e hanga he pr-āpiha mātanga. E fakamalosi ia kaimahi katoa i roto i te faufaa o ta ratou e rave. Hoki tenei whakaaro, awheawhe, hakari, rōpū rangatōpū. E hāngai ana enei mehua katoa i whakarite taua melo tata'itahi o to koutou kamupene ite tona hāngaitanga i roto i te kaha noa, mauruuru a aroha ana mahi, me te hua i roto i te hanga o te mea wāhi ia.

Advertising hei wāhanga o te mahi mo te whakatū o whanaunga tūmatanui

Advertising - Ko te whakatairanga o taonga i te taumata matotoru, a i te wa ano atu tōtika.

A, no te nga kaimahi o te tari o Public Affairs kohia ngā mōhiohio i runga i ngā tūmanako kiritaki, te reira te wā ki te kawea mai kiritaki pea rite te mea e hiahia ana ratou hua koe i te hua, te ratonga rānei e. I muri i te katoa, ki te patua te "ingoamuna" hua te mākete, he whakauaua te tangata e reira. hoko iwi aha te ngutu. Kaua e whakaaro e korero tatou anake e pā ana ki te pānuitanga i runga i te pouaka whakaata irirangi ranei, he utu, me te kore e whai hua tonu taua tikanga o te whakatairanga. Mataotao i runga i te whakatairanga mohio nga taketake o pānuitanga ngā te pera-ka karanga "kupu o te mangai", tānga pāpāho, kara, pourewa, whakatairanga hoko ki te awhina o kaiwhakatairanga, whakahaere tastings me whakaongaonga i te hoko o taonga rakau.

Kia pehea te nui he whakaaro tūmatanui?

e kore e Advertising tika te utu i te kamupene i roto i te "tawhio" moni. pukapuka rohe pai whakaputa he tuhinga e pā ana ki to koutou ahumahi, ki te ani manihini koe kairīpoata ki te kamupene, ka noho ratou i te haere, te whakarato rauemi-kounga tiketike. Kaua e wareware e pā ana ki te Tukutuku Ao Whānui, kahore koutou ake pae i tenei ra e kore e taea te mahi.

Tino whai hua hoki tou kamupene he wāhi i roto i ngā hōtaka tautoko, āwhina ki te orphanages, kāinga mo pani, tautoko hoki ngā mahi hākinakina me ngā taiopenga. ka kia noa, engari tino iti atu ngä pänui i roto i ngā hāora pirimia whai wāhitanga. Kainoho o koutou pa rite mauruuru koutou hihiko me te kite i tō waitohu.

Kia mahara e pānui moni kua he täoro taonga, a kia matau te wheako me te pr-kaiwhakahaere tenei. Ki te te rere koutou kamupene i raro i te tari o whanaunga tūmatanui tonu unknown, mohio e mahi kaimahi inefficiently.

He aha e kore kia whai wāhi i roto i te PR-tari?

E whakamatautauria tokomaha kaiwhakahaere ki "kawenga» pr-kaiwhakahaere o nga mea katoa o te mahi whakahaere. pea he hape tenei, no te mea te raveraa i to koutou ohipa whakahaere o nāianei, e kore e taea ki te hanga i te rautaki wā roa-mo te heke mai te kaimahi. Ehara i te mea e tika ana ki te tuku pr-tari?

1. Kia te kaimahi "i roto i te parirau". Ki te hiahia koe i te hekeretari he karere ranei, ka utu ia ia. Otiia e kore e whakawhiti whakahau o tenei ahua ki runga ki to koutou pr-kaiwhakahaere, no te mea ka mamae reira te mahi e te tika whai wāhi ia, - pānuitanga me te PR.
2. Takitahi whakaara moni mō ngā mahi. O te akoranga, Me kaimahi taputapu ki te mahi. mahi Tefito i roto i te pāpāho, pānuitanga kara, utu kaiwhakatairanga utu moni, a ka whai koe ki te whakatau i roto i te mua te nui e hiahia ana koe ki te tohatoha ki te pānuitanga. Heoi, kia mahara e te mea e kukume te moni koutou kaiwhakahaere pānuitanga, ka kia whai hua ratou mahi.
3. Ki te whakatau te nui te moni e hiahia ana koe ki te mahi. Ko te rua te tino tenei - ki te hoatu i te "whatumanawa" i roto i te ringa o tou kaiwhakahaere, ko wai e whakatau ia ratou ona ake pūtea. Whakapono ahau, he ngaio mātanga, me te auaha wah taea noho i runga i te nui pānuitanga ōrite koutou moni kerekere ā-tau.

Pr-kaiwhakahaere o te kamupene iti: te utu o tona mahi

Ko te whanaketanga o whanaunga tūmatanui, rite matau kua koe - ko reira te tūemi utu e hiahia ana ki te kia whakaurua tonu ki te pūtea te kamupene o. Head e kore ui e pā ana ki te āhua o utu e utu ai te tirotiro o te tari kaute, engari tonu tokomaha pr te mea ki te hei te tahi mea rerekē, e kore rawa e tau. Ko te hape nui tenei, mahara e kahore pānuitanga, noho koutou tika i te taumata kotahi, e he i tenei ra.

I te mea te utu te kāwanatanga te kaiwhakahaere ihirangi o whanaunga tūmatanui? Tei te reira i runga i te rahi o to koutou kamupene.

Ki te kei te mahi koe i te taumata pa, e kore koe e hiahia ana i te rota o te kaimahi. Ko reira nui ki te kia kotahi e rua ranei te iwi e mohio ana ki te mahi. Kia mahara e te pr-kaiwhakahaere mātanga ko te "ropu kotahi-tangata." e mohio ana ia he aha te ki te mahi, i reira ki te haere me te ki nei ki te whiriwhiri. Ki te fariuraa e kaiwhakahaere e utua ana e noho ana i te rorohiko, taua "tohunga" e kore e hāngai koe. He marama i muri mai, i muri i ka whai koe i te mahi o whanaunga tūmatanui, ara i roto i te mata o te tangata, kia whai koe i te paetukutuku, i roto i kia kite nūpepa rohe mōhiohio e pā ana ki a koutou, ka herea koutou mahi te ki kia i te rongo o te tangata. Kia pehea te nui ki te utu i te kaiwhakahaere taua? O te akoranga, whakaaro te tohunga tino taonga ia, engari i roto i te whānui, e kore e hoatu e tona utu i roto i utu ārahi kaiwhakahaere o to koutou kamupene. Kia mahara e tenei tangata ko koe i roto i te mākete, me "mahi" te mata o to koutou kamupene.

whakahaere pr-mahi mo te whakahaere nui

Ki te he peka i roto i nga pa maha koutou kamupene, he mea e tika ana ki te whakaata i runga i te hanga i roto i ia pa i te tari iti o whanaunga tūmatanui. I roto i ia pa, kua ratou ake tūmanako, me manakohanga te whakarongo.

kia kia whakaratohia Organization o ngā ratonga pānuitanga i roto i te puka o te hanga i te tari whakatairanga fakafekau'aki noa, me te kukume kaiwhakahaere waitohu ki te whakatairanga i tō waitohu i te taumata motu me te putanga i te whenua i roto i te ao te ao.