Digital - he aha te mea te reira? Instruments mamati-hokohoko

More tata, ki te angitu i roto i te ora i roto i te whatunga Ipurangi ao a ka makona o Seo-whakatairanga. Ko nga wa e, me te ahunga whakamua i roto i te tau o te hangarau mōhiohio e kore e tonu e tu. Kei te tipu haere pānuitanga Ipurangi, me te whiwhi whakauka, i te mea kei te okiokinga (te waho, tāngia t. D.) Advertising kua i te tihi o te whanaketanga, tae noa tīmata ki te peka ranei. Na ahakoa, Digital - he aha te mea te reira?

Digital - te mea hunuhunua taea katoa i te kau, ngā mōhiohio, takere hiko, pērā i TV, ipurangi, whatunga pāpori, reo irirangi me te tahi atu pāpāho i runga i te Ipurangi.

ariā

Digital - Ko te ao hokohoko hou, e hopoi mai huihui nga kaha o ngā mea katoa tenei awa kōrero. whakanohoia ana te aronga matua i runga i te taea o pāpāho hou. whakakapi ana tēnei wāhanga i te mua kē he marketer ipurangi i matau nei te inaianei atu whānui. I roto i whakautu te pātai "Digital -? He aha te mea te reira" kia mahara ai e ko te pānga matatini i runga i te kiritaki tenei.

painga

I hokohoko Digital kua maha ngā painga mâro-ko:

• I ngā. taea Ipurangi tatou ki te rerekëtanga ki te kaiwhakamahi i runga i te momo o ngā tawhā, hanga ana e ia he tino pānga atu tika.
• Price. I roto i te whānui, i te iti Digital maheni pānuitanga pāpāho, ahakoa te whīwhiwhi te whakanui ake o mea, ki te haerenga mai o ake me te ake pai ki te whakamahi i te reo o te Internet ki whakatairanga Kei te tipu haere hoki tona uara.
• High kaha ki te aroturuki tona whai huatanga.

tauira Digital o hokohoko whai hua

Tātari ki te pātai "Digital -? He aha te mea te reira", Me koe ki te matau e tenei tauira ngā o mahi mo te whakatairanga. Kei roto te reira i te huānga e whai ake nei.

1. Knowledge waitohu / hua.

Kei te pai tēnei hongere tono i roto i te wā e whai ake nei:

• Hei whakawhāiti whakarongo ūnga. Pea i reira ka waiho he tuitui-utu whai hua o te pānuitanga horopaki, ranei te pai-mohiotia, nga papa matotoru hoki tino tae mai i taua whakarongo.
• Ko te tino teitei ki te kuao, me te whakarongo matatau Profitability Digital, ano, ko reira ano hoki te tuarua ki te tae te hongere ūnga whakarongo.
• I roto i te kaupapa e ko e taea ki te whakahaere i te whakahau pānuitanga i roto i te pouaka whakaata.
• I roto i te aroaro o te pūtea iti.

2. Adoption o te waitohu.

mahi pai, no te Digital:

• Me rama ki te kawe i ngā mōhiohio e pā ana ki a ratou ano ki te hanga i tino e tiaki kiritaki ki te hoko.
• āhuatanga waitohu e te whai wāhi aronganui hohonu o te kiritaki.
• Rama ngāwari ki te hanga mārama te Internet, hoatu ratou he tere "whakatairanga".
• Rama (hoko hoko ranei, ratonga) mahi i raro anake ki te wātea o te tauira uiuia.

3. hoko Trial.

Ki te whakamōhio ki a koutou i te whakarongo ki te waitohu i roto i Digital, kia kawea te tauira me te tauira i roto i runga i te wahi, i roto i te ara ano.

4. painga Rational ka hoko mā mamati.

Whakarongoa i te kaihoko i te utu o poapoa, whakapeka utu wā me ngā hōtaka whakahihiko tūturu.

5. taiva ore.

Na e ite kaiwhakamahi whai wāhi atu aronganui atu kouma, he mea e tika ana ki te ako a ratou ake hohonu, ki te whakawhanake kōrero. A tenei Digital kaha rite tetahi atu.

āhuatanga

marketing mamati - ko te whakatairanga o te hua ki te tini i roto i takere mamati. Hei matau Digital - he aha te mea te reira, ka whakarārangi matou nga takere mamati tino rongonui o te whakatairanga:

• engines rapu;
• pānuitanga horopaki me te teaser;
• kara Advertising;
• SMM me blogs;
• pānuitanga i roto i te taupānga pūkoro;
• pānuitanga i roto i te te ihirangi ataata;
• pānuitanga viral.

Kua ahu whakamua marketing Ipurangi ki te Marketing Mamati mamati. I teie mahana, ko reira atu whānui, me te whakamārama tangohia.

Me Enterprise Digital Marketing mo te take e whai ake nei:

• O SMS me MMS karere ngaro ratou rongonui, engari ngā pūrere pūkoro, i runga i te anga ke, tona taonga.
• I te wa nei, i reira ko te akiaki o te whakawhitinga o te Ipurangi ki te whatunga rohe.
• Katoa tau, kei te āta whakakapi TV mamati te faufaa, me te hono ki te tono e hāngai ana-Internet, tuku kaiwhakamahi ki te pāhono ratou pūkete ki tono atamai i roto i ngā pūrere hiko me te ohie te tukanga mō te whakamahi o te TV, kia e te hinga tona rongonui.
• pānuitanga Electronic (terminals POS, mata ICE, rere rārangi) āta whakakapi i te waia ki te kanohi me ona kara pānuitanga waho me ngā pouaka marama. hanga tenei reira taea ki te kukume i te aro o kiritaki ki kaha nui, e kore e anake i roto i te awatea, engari ano hoki i te po. whakaongaonga te reira i hoko, faaitoito.
• tono motuhake i runga i smartphones tukua te wā-tūturu kore anake ki te mataara i te ngā, engari ano ki te tango i te wahi kaha i roto i a ratou.
• Ahakoa nga toi wiri i raro i te mana o Digital Marketing. Mā te whakamahi i te whānuitanga o ngā tono-risovalok, mea whakatangi, me te pera i runga i. Whakaaetia D. ki te hanga i te taahiraa nui i roto i te ahumahi o te toi.

Digital Agency - he aha te mea te reira?

Whakaritea ki te ti'amâraa pāpāho tikanga wāhi i roto i te whakanohonga o koutou pānuitanga, whakarato pokapū Digital he rerekē ngā tūmomo katoa o pai atu ratonga i te kau:

• Creation, tiaki me te whakatairanga o ngā pae, hoahoa.
• Whanaketanga o rautaki whanaketanga te kamupene o, tona taiao mōhiohio.
• Mahi i roto i te hapori ipurangi, ngā rōpū, blogs, whatunga pāpori, Huinga me pae motuhake.
• ngā whakahaere Takahanga, whakataetae, whakaaturanga i roto i te taha ki te whakatairanga ipurangi.
• Manarūtanga me translation atu o te kaiwhakamahi ki te ipurangi ki te ao tuimotu.

Ko te mea matua ko te rerekētanga i waenganui i Digital Agency o te pānuitanga mua - he mea mahi i roto i te kotahi iti motuhake i tetahi atu rōpū ki freelancers me kore o te tuimotu mahi. Ko te pokapū Digital taputapu matua e pāpori pūnaha aroturuki pāpāho.

Whakamatauria te whai huatanga o te whakauru i taputapu i roto i Digital taea e he maha nui o huarahi: i runga i to koutou anō, me pukapuka o te mauruuru me tohu ki-te kounga tiketike ine me te pūrongo.

Kitea i tenei ra, ko te ki te waihanga i tētahi ratonga kiritaki ki atu pūrongo pāpāho matatini, kaua ki te tatauranga maroke.

Manako te whakahaere kaha o ngā pae, blogs, whatunga pāpori, te whai wāhitanga i roto i ngā rangitaki, tuhinga ahurei. Ki te te kore whakahoutia te runga ake katoa te ihirangi, he reira pea i reira he kahore heke mai mo enei pokapū.

Ko te pokapū Digital tino rongonui ko ADV, R / GA, Promo Interactiv, Grey New York, "te Bureau o Pirogov", "Zebra" a Razorfish "DesignDepot", Viral Factory, Mr. To'u Tupú / RepNation.

pānuitanga Digital: te rerekētanga matua

Ko te whanaketanga tere o te Internet ao, me ona ratonga, me te te putanga o gadgets hou, me te maha tono e aki ana i te kamupene ki te whakamahi i Digital rautaki. He mea tika ki te pupuri i tere ki te wa, ki te whakautu hohoro ki nga ngā katoa. Otiia ara e kore ko tenei te mea tino nui - te matapae, te kaha ki te titiro i te āhuatanga tou kanohi, kia tapaea ai i roto i te heke mai.

e kore te mea Nireaha ki te ture o te nuinga o hokohoko tuimotu me pera, whakaaro e pā ana ki te hoa Digital, tuatahi o te katoa titiro ki ona ratonga ipurangi pānuitanga mamati. Hei te whakahaere hoki Digital artist-whakatairanga, me whiwhi koutou i te iti rawa i te huinga iti o te matauranga e pā ana ki te taea o te Internet. e kore te mea he raruraru ki te haere akoranga Digital i runga i te Internet e whakaako ariā me ngā tikanga taketake teie mahana.