Ilya Balakhnin: biography, ngā pukapuka, tohu

E whakaae ana koe ki tenei whakaaro, e pānuitanga me te hokohoko e kore rerekore, me rapu te whakamahi o tikanga auaha? I roto i te āhuatanga hou e taea ai ki te haafaufaa ore i te tūranga o ngaio pānuitanga, mai te mea tonu tupu, me te kore pateko tenei rohe. mauruuru ngaio tohu tonu i roto i tetahi mara, engari he kaiako ngaio i roto i te whānuitanga o ngā huarahi ki te mahi, me te tonu whakangungua ia, me te whakaako i ētahi atu tino takitoru.

He tauira a Tūrongo o te tangata e "hanga ia" me te whakaaro ki te waiho i te ā i roto i te mara o pāpāho, pānuitanga, hoko me te hokohoko hou kōrero - Ilya Balakhnin.

hanganga

whanau Ilya Aleksandrovich i roto i 1987 i roto i Moscow. I roto i te 2009 ki te hōnore puta ia i te Science Tōrangapū Faculty o te Moscow State University. Lomonosov. I muri mai, ki te hōnore haere whakangungu i roto i Friendship University i te Iwi Russian ' a State University o Whakahaere. Ko te mahi i roto i te makehe i ia kahore tupono, ahakoa korero tonu Ilya Balakhnin ki te faatura nui o tona mātauranga.

timata o te ara

I muri i tu'ite tīmata Ilya Balakhnin mahi i roto i te ti'amâraa pānuitanga, i ngā ratonga SMM-hokohoko (Social Media Marketing). Te reira i ka whai wāhi i roto i te mahi hou - te whakatairanga o whatunga pāpori. hohoro ka Balakhnin he hai i roto i te mara hou, a mai, kia rite ki a ia, e kore e mahi tika te ti'amâraa, te reira hohoro whakarerea ia.

ake mahi

oroko Balakhnin tona ake mahi - mätanga Pepa Planes, tuku he whānui o ngā ratonga pēnei i ngā: SMM-marketing, waitohu, me te kukume i te whakarongo ūnga, waitohu me te tuakiri rangatōpū, me te te whanaketanga o ngā mahi mātauranga. I te kau, ko te whakahaere, ko te ti'amâraa hokohoko pai i roto i Moscow, kia rite ki RAAR. Ko te kamupene kua neke atu i te 400 take angitu, e hanga tona kororia.

aromatawai whaiaro

Te whakahaere Partner me CEO Ilya Balakhnin o te ti'amâraa ta anake i roto i superlatives. faaite e ia tona hui e whai ake: ". E matou - te kamupene haapa'o matua i roto i Russia" he tauākī kaha taua, haapapu ia he tokomaha nui o kiritaki, mahi ki hokohoko konsyumerskimi. Te aromatawai i tona mahi, Ilya Balakhnin rawa faka'apa'apa mea e pā ana ki o ratou kiritaki, karanga pūmatuahia ratou. Mahalo reira takoto tetahi o nga mea ngaro matua o te angitu o te ti'amâraa. Kiritaki - runga ake atu katoa.

A paraparau e pā ana ki tona wheako, faaite Ilya Balakhnin te whakaaro e wha tau ki muri, whakaturia Pepa Planes he mahi kuware: ki te tupu hua i te iti rawa kia kotahi RUPO ia tau. 2014 I rawa angitu hoki te mākete katoa, a kua tupu te reira e te amuamu rohe, i te 36%. I muri mai, te kamupene ite te heke e tika ana ki te raruraru, wehi tiango o te ōhanga. Ko te hawhe tuatahi o te tau, whakapumautia wehi - he topata o tata 9%. Na ka rere matou e rave rahi ratonga hou, tae atu ahurei mo te mākete ke huarahi ki te hokohoko, hanga e rave rahi tukanga pakihi. Ka rite ki te hua, katia 2015 ki te tipu moni o te 12%.

Kua puta ke te kamupene he rota tenei tau:

- te maha o ngā kaimahi nui haere e 10%;

- utu nui haere e 1/3;

- rerekē haere i 7%.

whakatinana e te Pokapü te pūnaha whakangungu kaimahi hou, haere tonu te whakatinanatanga o kikokore. oti te reira i neke atu i te 100 kaupapa i roto i te 28 hokohoko. Tīmataria roha rohe. Ilya whakakake o ia kaimahi, ka mea e ia anake ngaio.

whakaako

I roto i te 2010, tautoko Ilya e IABC / Russia kua whakatuwheratia te kaupapa auaha mātauranga - Idealogy kura. Ko te kaupapa - ko te matua he ara o te whakaaro, ko te wheketere o whakaaro hou. Ilya Balakhnin he Rector Idealogy New Media Superhero ãpoko, te whare wānanga tuatahi o te heke mai i roto i Russia. Ko te Russian rautaki kura kōrero tuatahi i roto i Social Media ko te akoranga o te mātauranga atu "Rautaki Communication i roto i te pāpāho hou." Experience i roto i te kura ka tīmata Balakhnin i roto i te tikanga hou - kaiako.

Media New

Ngā manakohanga Ko te mahi ārahi o te pāpāho pāpori Ilya Balakhnin homai tenei taputapu hokohoko, pera i te Media New. A paraparau e pā ana ki te pāpāho hou, tuhipoka ia e hiahia kore tenei ra ki te whakamōhio, a kia rapu ki te whai wāhi kiritaki i roto i te kōrero ki te kaihoko. arata'i tenei ki devertikalizatsii rerenga kōrero, iwi i tenei ra whiwhi mōhiohio i nga wahi katoa, me pera kua hanga e te reira i te mōhiohio tātari pakeke, a na reira te hiahia ki te tāpiri faufaa ngā ki te whakatūnga o whanaunga whakapae o whakawhirinaki ki te kiritaki.

I roto i te uiuiraa ki Ilya Aleksandrovich ngā nga tohu matua o te angitu o kaupapa pānuitanga i roto i te whatunga pāpori. Ko te ngahuru matua huaina Ilya Balakhnin te whai wāhi, tuhipoka ia te meka i tenei ra i reira ko te wehenga atu i te whakarongo whai wāhi i roto i te whakamahi o tona kounga. A, no te whakamahi i ngā rauemi hākinakina me tikanga ngāwari o te ihirangi o tetahi waitohu e taea te whakanui ake i te rōrahi o te whai wāhitanga whakarongo.

Balakhnin tenei ra

Neke atu i te te 8 tau mua, kua tūnga Ilya iho rite te tohunga ārahi me te ā i roto i te mara o te pāpāho hou me kōrero hokohoko. Ki ona rau nama o te wā, te papatipu o kiritaki mateaki me mahi tahi ki te kamupene nui e rua i roto i te taumata kāinga me te ao. Hei wāhanga o Planes Pepa o tona ti'amâraa me rite te kaitohutohu motuhake Ilya taea mahi ki taua kamupene nui rite "Skolkovo", te pēke "Russian Paerewa», Microsoft, te ngā ārahi pūtau i roto i Russia, corporations ao, pērā i "Coca-cola", tahataha, māngai o te waenganui me pakihi nui, me te ara āhua katoa. I roto i te whakahau angitu ki tona ti'amâraa He kaupapa ahurei ki te whakatairanga i roto i te āhua taiao Ipurangi, ki te wheako o pakanga kōrero ārai taumanu kaikiri.

Trainings me awheawhe

Ilya Balakhnin, tona haurongo he e pā ana tata ki te hokohoko, koa pai ki te faaite i to ratou wheako me te mōhiotanga ki te tīmata. Ko ia te kaituhi o trainings me awheawhe. ka karanga "Me pēhea te ki te whai hua i te pāpāho pāpori" Ko tētahi o tona piha ariki whakamutunga, whāinga reira ki te whakaako mātau ki te whakamahi me te painga i SMM te hunga e kore e nei ano e matau me pehea.

Ka rite ki Balakhnin Tukuoro kaha i roto i te mau amuiraa pūtaiao, me te mahi, me hui, faaite te reira iho i roto i te mahi o te maha o ngā uniana me te hononga. maha Balakhnin mahi hei tohunga me te kaitohutohu ki māngai pakihi o ngā taumata rerekē. Ana kauwhau ngā te rota o ngā ākonga i roto i te tokomaha o nga whare wānanga ārahi o te whenua. hanga i tona whai wāhitanga maha hui whaimana i runga i te hoko, me te whakatairanga.

tānga

Ilya Balakhnin, nei pukapuka e whakaurua nei i roto i te tihi o pai-hoko pukapuka i runga i te hokohoko, i te tahi mau wāhi mohio ia e he tahi mea ki te mea ki te iwi kua. I roto i te 2011, ka timata te "pionie o te pāpāho hou Russian" kia rite ki te maha huaina ana a reira, ki te tuhituhi i te pukapuka i roto i nei whāinga ia ki te faaite i tona wheako taonga i roto i te whanaketanga o te wāhi pāpāho hou kua e kua whiwhi e ia i roto i te akoranga o te kōrero toutou ki kau taki pakihi o te ao i roto i te akoranga o te whakaoti te nuinga o ngā mahi hokohoko matatini. Haunga tenei "taitara" Ilya o zasulgi nui ingoa "New Media Guru".

I roto i te 2012 Kua whakaputaina Ideabooks Publishing Publishing Whare he pukapuka o Iraia "whakapae ao:. Ōhanga, auaha, pāpāho hou" I te ngakau o tenei pukapuka i runga i te wheako o te hanga i te auaha pakihi angitu, kōrero, mahi haapa'o nui. I roto i te pukapuka, Ilya Balakhnin, arotake e pā ana ki te mahi i mahue e te ko nga kaipakihi Russian nui rawa, e ngana ana ki te kawe i te whakaaro ki te kaipānui i tomo i te mōhiohio te wā hou i roto i nei e kore e mahi i te tikanga tawhito. Na e hiahia ana koe ki te ako tonu me te whakatinana tikanga auaha, te whakamahi i ngā rauemi pāpāho hou. Ko te pukapuka i riro he rota o arotake pai, a ka whai hua mō ngā kaimahi ao o hokohoko, me te pānuitanga. fa'u hoki Balakhnin he maha o ngā tuhinga i runga i te kōrero auaha, kaupapa here mōhiohio, pakihi, me te ārahitanga.