Tātari-a hei taputapu nui mō te rangahau hokohoko i roto i te kamupene

Rua ngā hinonga nui, me te iti, e te hunga mahi ōhanga e maha fehangahangai ki te raruraru o te upooti'araa i te ngā mōrearea e ia wā tupu i roto i tetahi wāhi mahi. Ki te karo i kore te mea taea tenei, no te mea te āhuatanga ōhanga eui i roto i te whenua i runga i te rā, i tetahi kamupene kua ki te whawhai mo to ratou tūranga, kitea painga whakataetae hou. Hei whakaiti fifi taea i te hinonga rautaki hokohoko te maha whakamahia pera-ka karanga tātari-a.

tika titau te kaiwhakahaere mātau tona marketing o te "wāhanga" whakaritea, i roto i nei whakahaere e rua me ngā kaimahi o te kamupene kite aha te taumata e te kamupene ki te rā. Tenei tātari-a taea tatou e kore noa ki te pehea o te kākaá te taikaha me katoa e pā ana ki ō rātou ake aromatawai o te mahi ohaoha, engari ano hoki ki te streamline te akoranga katoa o te tukanga mahi mā te whakapai ake i ona tikanga taketake. Ka rite ki te hua o taua aro mātai, e taea te whakahaere kamupene tautuhi mahere hou fafau i roto i tona whanaketanga, me ki te whakawhanake i tētahi rautaki whānui i runga i te roha o ona mahi.

tātari hoko, hōhonu uhi nga mahi tauhokohoko katoa o te hinonga, rite ki te hua o te rōrahi hangaia i roto i te pūrongo, te wahi e taea e koe te kite i te pakaritanga me ngā ngoikoretanga o te kamupene, me te te mau fifi tūpono. I hui me ngā hui whakaritea i ngā taumata tangata haepapa ki te whakawhanake i ngā huarahi hou ki te whakatutuki e rua ngā wero tawhito, me te hou, me te āta arotake i te āhuatanga mākete i roto i te wāhanga tika. He mea nui ki te mōhio e taea te kawea te tātari-a o te kamupene i roto i anake i roto i te kounga, ki te haere tona akoranga e kaiwhakahaere o te hinonga. Ko ia te tangata e wahia atu mo te whanaketanga o te kamupene, pera ia rite Me tetahi atu he tirohanga whai, me te mārama o koutou kamupene i te waho.

He atu tikanga o te rangahau o te mākete, e whānui nei whakamahia mo te ako o te kiritaki tono, te tātaritanga o whakataetae, aromatawai o te āhuatanga ōhanga i roto i te whenua, me te pera i runga i. Ko Ia o ratou ano he mōhiohio nui, engari he tātaritanga-a kua he wahi motuhake i roto i tenei whakaaro. Ko te mahi mo tona kaiwhakahaere mahi e taea reira whakaako noa, kia rite ki te hua o etahi huru,, ki kaimahi katoa i roto i te mara o te rangahau hokohoko kia tonu rite hoki reira.

A, no te e ngohengohe ki te wha ngā wāhi matua o te mahi te ako tātari āhuatanga: production, supply, hoko me te R & whakahaere D. I tua atu, i te āta ako te hunga wāhi ā-o te mahi e whakarite te mahi noa o te kamupene: Information Ratonga, Pūtea, Tangata Rauemi, a na i runga i. Kei te wehea tātaritanga-a ki ngā wāhanga motuhake, i roto i nei ko te whai ake:

1. Whakamāramatanga o te āhuatanga raruraru.

2. Whanaketanga o te rangahau ariā kotahi.

3. Tīpakonga o te ahanoa rangahau.

4. tātari Direct.

I roto i te whakahaere rangahau e whakamahia nuitia pātai, mātārere me ngā mātārere, e kua tohaina i roto i te kiritaki pea o nga taonga ratonga ranei ki whakamahine te rōpū ūnga. Ka rite ki te hua, i reira kia kia mōhiohio hou mo te kohi o taonga hokona, a ka taea e koe te puta ki te whānui whakamahere o rauhanga mahi.

Ko te kupu, he tātaritanga āhuatanga i roto i te hokohoko taea te kamupene ki "ruru mea ake" a ki te pūngao whakahoutia ki te tīmata rite te whakatairanga o ngā hua hou, ka ki te iteraa o te whānuitanga tuku iho o ona hua.