Rangahau Marketing: definition me te āhua

kia rangahau mākete kia whakahaua ki te whakaaturanga te ringa rehe o tenei poi o te mahi. Ka rite ki te hua o te mehua i faahitihia me kawea te taonga ki te utu o te kiritaki ki te whakaritenga hou. mahi functionally, te wā kanohi aroākapatia whakaritea o te pūnaha mana o te hinonga pakihi i roto i te mākete, me te te ture o te ngā tukanga mākete ki whakahauanga ako tuatahi ratou.

hāngai ana rangahau Marketing te i runga i te whanaketanga o nga whakaritenga mākete, pērā i mārama me te predictability. Hoki te oraraa o te hokohoko whai hua titau te mōhiohio pono, me te wā, aru e tona tātaritanga. Ko roto i tenei huru, taea ki te whakatau tino nga hiahia o ngā kiritaki te aronga whakaaro o mahi o te kaupapa ko te.

I runga anō i te runga ake, ka taea e tatou e faaoti e hāngai ana taua rangahau hokohoko i runga i te kohinga o ngā mōhiohio ki te taea o tona atu tikanga, me te te aro mātai o, a kaupapa tātaitanga kawea atu mo nga ratonga tēnā me whakahaere te kamupene o.

Ētahi tohunga, whakaaro tenei ariā, iti ki ona mahi taketake, kahore e tautuhi ana i te āhua. Heoi, e te mea pai ki te tango i te whakamāramatanga Belyavskogo I. K. Heoi, "rangahau mākete - te mahi o tohunga o ngā momo, e hāngai ana ki te whakatutuki i te hiahia tātari me te mōhiohio o te hinonga. I roto i te mau parau te tahi atu, ko reira he wāhi o hokohoko, hanga he whaiaro aronga-pūtaiao, me te mahi. "

hāngai Tātaritanga o rangahau mākete i te kōwhiringa o te ahanoa, mo e taea te tango e koe kia rite ki te hinonga pakihi ano, me ope e kua whakaurua i roto i te microenvironment (kaituku, whakataetae, kiritaki, me kiritaki). Hoki, ka taea te pōtitia ahanoa ki te mākete (hānga ana rohe ranei) me te taupori.

hāngai ana te whakaaro o te rangahau hokohoko kei i runga i te hanga o te kōrero-tātari pātengi i roto i tango whakatau e tika ana, e i roto i te tahuri tino e whakaiti i te taumata o te papû ore. Ka taea te wehea te momo nui o take, e e taea ki te whakaora hokohoko ki ngā rōpū matua e whā:

- search, e pā ana te kohinga o ngā mōhiohio pŭpŭ tauturu (taea ki te whakarato āwhina nui i roto i te waihanga o whakapae motuhake mo te whakaaro o te ako atu);

- whakamārama, te whakarato i te whakaahuatanga tino o te tahi mau ari me ngā āhuatanga ki te whakaaro ki o ratou mana, me te whanaungatanga;

- whakamātau, e ngā i roto i te arowhai i te whakapae matua e pā ana ki te momo o te oraraa o te whanaungatanga causal i waenganui i homai, nga āhuatanga e whakaarohia ana o te taonga, me te kiritaki;

- exculpatory - hangaia ki te whakarei ake i te whāinga o ngā mōhiohio i hanga te tui, whakaaro, wāhi o te tirohanga ranei te tūranga o te whakahaere i te kamupene o.