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Analysis o te taiao ā-o te hinonga
Ki taea te hinonga whakahaere pai me he tūranga kaha i roto i te mākete, he mea e tika ana ki te arotake i ia wā ratou mahi. Ki te mahi i tenei, i reira ko te tātaritanga o te taiao ā-o te hinonga, e whakaatu e rua tona taha paruparu kaha. I roto i te akoranga o tenei mahi tātari taha pūtea, whakaputa me te hokohoko te kamupene o ngā mahi, te mahi o hoko me tari supply, ruruku o wae pakihi katoa, me te pera i runga i.
Analysis o te taiao ā- ka āwhina i ki whakamārama i te āhuatanga, me te ka whakarato i te whai wāhi ki te tango i mahi i roto i te hui o tuma ki te hinonga. Ka whakarato te reira i te whai wāhi ki te whakapai ake i te mahi o te tātari, tuwha ratou ki tau matua, kaihanga whakatau i te hinonga.
Methods mō te tātaritanga o te taiao hokohoko ngā, te tuatahi o te katoa, i roto i te tāututanga o te āhuatanga nui e whai mana ki runga ki taua mea. Ko ratou:
- Identification o ngā rōpū taketake i e pā koha.
- Concretization me te aromātai o ngā āhuatanga o waho.
- Identification o te āhuatanga tino nui.
- Te tautuhi i te tohu o te mana i runga i te kamupene o enei āhuatanga.
- Whanaketanga o mehua ki te whakaiti ratou pānga kino pānga houhou ranei.
- matapae Whanaketanga mo te whanaketanga o te taiao mo te wā i whakamaheretia.
taiao ā-Analysis taea ngā te whai ake:
- Ko te taumata o te whakahaere o te whakahaere.
- Ko te aroaro o te rangahau mākete i te kamupene.
- rangahau Kiritaki.
- Ko te ako o tikanga ki te whakatairanga hua.
- Ko te aroaro o te turanga production.
- Ko te pūnaha o te whakangungu kaimahi.
- Ko te pūnaha hihiri.
kia uru mai te tātaritanga o te taiao tonotono te taiao tonu o te hinonga:
- kaihanga o ngā hua rite;
- te pānga o kaituku mō rakau raw o te hinonga, i roto i te tikanga ki te karo i te tuwhene o taonga i roto i te whare putunga ranei i runga i te anga ke, nga taupatupatu rauemi raw supply;
- ki te kaha te mahi ki kaituku nui, e hanga taea reira ki te whakanui i te pä, ratonga tuku moni, me te haumi;
- ako o te mana whakataetae o kaihoko;
- mana ki runga i te mahi o te pūnaha hokohoko;
- ngä pea o ngā hua rite;
- kaihanga o ngā hua whakakapi.
He te whāinga e whai ake nei Analysis o te taiao ā-o te hinonga: ki te whakamārama i te āhuatanga rautaki i roto i te hinonga, te whakamahi tika o ngā rauemi, te āhua o te mahi o nāianei. whakamahi te reira i te SWOT-tātari, e tāutu ana paruparu i roto i te kamupene me tona tūranga kaha. Ki te mahi i tenei, whakaaro tino katoa ao o ngā mahi o te kamupene: whakahaere me te whakahaere, hokohoko, production, marketing, te whakahaere pūtea me te kaimahi.
SWON - Analysis tirohia ngā te kamupene o te whanaketanga, te whakamahi o ona painga, me te te ako o te taiao tonotono i roto i te tikanga ki te haamou i ahu i te reira i te pānga kino. mōhiotanga o ratou
nga kaha o te kamupene e tauturu i pai whakamahi o te whai wāhitanga pai o te mākete, me te kite o paruparu - wā ki te tango i mahi, me te hanga tiaki.
Ko te tātaritanga o te taiao tonotono e tauturu i ki te whakanui i te ngā whai:
- te huru hangarau o te taputapu;
- kaha whakamahi pai;
- pūnaha mana rārangi;
- mana ki runga i te kounga o ngā hua;
- te utu o ngā rauemi raw;
- kakama o te hoko tukanga;
- rangahau;
- auahatanga;
- te uara utu.
Ano i roto i te akoranga o te tātaritanga taea te mārama te painga matua o te kamupene, i hanga ia he painga whakataetae.
Kei te hoki maha whakamahia Technique mo te tātari o pōrearea tātari, e tango ki pūkete ōhanga, me ngā āhuatanga tōrangapū e kia pā i te taiao ā-o te hinonga me te kawe i te tūpono etahi.
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