Pūtea taiao tonotono me te taiao ā-

Ko te tikanga mākete ngā wā, kite ia o nga kamupene ko rite te "pūnaha tuwhera." Na reira, nga hiahiatanga matua mo tona mahi whai hua - he reira e kore anake te taiao ā-o te hinonga, engari ano hoki nga āhuatanga o hoko taiao tonotono, arā, Tei Success i runga i te āhua o te pai te taunga te kamupene ki te taiao o waho - te tōrangapū pūtaiao, me te hangarau, ohaoha,. Mai i tenei tei te nuinga i runga i te taea o te kamupene i roto i te wa ki te whakatau i te tuma ki tona mahi, ātete ki te huri āhuatanga, te whakatamarikitanga wā, me te whakamahi o te whai wāhitanga, me rite ki te hua, te kamupene taea ki te tango painga mōrahi i tenei - ko te paearu matua mō te mahi whai hua tenei.

arotakea taiao ā-te wāhi e whai ake nei: kamupene kaimahi, ratou pūkenga pūmanawa, me te; rangahau me te whanaketanga; hanganga whakahaere me te ahurea; nga pūtea o te whakahaere; marketing. Ko noa'i taiao ā-, me te āta te taunekeneke ki tona taiao.

Kei microenvironment pūtea o anake aua tūemi e tika pā i te mahi o te hinonga, tona kaha ki te tomo i te mākete. Ēnei āhuatanga ngā:

• kaituku o ngā rauemi mata, taputapu e tika ana mo te hanga o ngā hua;
• kiritaki.
• whakataetae me takawaenga;

Ia o enei āhuatanga qualitatively rere, engari to ratou etahi pānga motuhake i runga i-whakatau kaupapa me te mahi o te hinonga.

taiao ā-taea hoki te whakaratonga rauemi, me ngā whai wāhitanga o te hinonga iho ka kua hāngai ki runga ki te kaha o ngā kaiwhakahaere ki te whanaketanga o te rautaki, whakahaere, production, me te whakatinanatanga o te ratonga, mahi ranei production.

pakihi Tonotono-pūtea ko te huinga o ngā āhuatanga, e kore e taea e te huri whakahaere te kamupene o, engari e titauhia te reira ki te tango ia ratou ki pūkete i roto i to ratou mahi. Āhuatanga o te hokohoko taiao tonotono pā te kamupene me tona microenvironment, rite ki te hua, e ara i tetahi whai wāhitanga hou tūponotanga hou ranei. Ēnei ngā nga huānga e whai ake nei:

taiao 1.Demograficheskaya. Marketers i runga i ia o nga kamupene utu nui whakarongo ki tenei take, kia rite ki Kei mākete o iwi, na he āhuatanga tino nui pērā i te mātotoru me te rahi tohatoha o te taupori. Ko te tupu ine o tenei taupū whakatau te hua o mākete me o ngā hiahia tangata.

2. Whakahaere Taiao ngā mana whānui hoko o te taupori, e pā ana ki te taumata o penapena o nāianei, utu, moni, me te wātea o te nama, me te kore mahi. Raruraru taiao ōhanga whakatau te fakatokanga ka hanga hoko, a ka ai te tohatoha anō o utu. I te wa ano e tautuhi ai, me ngā rerekētanga matawhenua i roto i te tohatoha o te moni.
hanga 3. taiao Hangarau, me te kaiao reira e tika ana ki te aroturuki i te whakahaeretanga o te kamupene nga ngā matua: ko te whakatere o te ahunga whakamua pūtaiao, me te hangarau, te tupu o te pūtea tūmatanui mō te rangahau me te whanaketanga, ngā rautaki whakapai ake, me te te tightening o mana kāwanatanga mō te haumaru me te kounga o taonga.
4. Ko te taiao māori, e tika ana ki te whakamahi kouma, me te uri o ngā rauemi māori. I roto i te faatura i tenei, te mana mahi pakihi e te mana tūmatanui kore anake, engari ano hoki i ngā rōpū hapori mana, vahe'i ki ia o te mahi e hiahia ana ngā wāhi ki te whai wāhi i roto i te imiraa i rongoā ki ngā raruraru taiao.
5. tautuhi te taiao tōrangapū e ture, me te tahi atu ture kāwanatanga, me te te whakaritenga o ngā rōpū pāpori e whai pānga i runga i te whakahaere. ture Kāwanatanga tika ki te hiahia ki te tiaki i kiritaki.
6. Ko te reo te ahurea.

Na reira, he huru tika mo te whai huatanga o te kamupene - kaute kaiwhakahaere pūtea o te hinonga moroiti, me te tonotono.