Hokomaha "aukume": urupare i ngā kaimahi me te kiritaki

Ko tētahi o nga whatunga hokohoko tino whakawhanakehia i roto i te whenua - "aukume" - whakaratohia kai me ngā toa kai-kore i roto i te hōputu "te whare". Ko te kupenga ko tetahi o nga wahi ārahi i roto i retailers ao ki te pūmatuatanga taimaha, me te kaituku mahi nui. "Aukume", urupare i ngā kaimahi me te kiritaki i te mea rawa rangirua, he maha ngā painga, me te maha huakore. kua aha te momo o te whakaaro kua hanga e i kiritaki noa me kaimahi e pā ana ki te toa raraunga whatunga? I runga i tenei me te maha atu kaupapa i roto i te tuhinga.

Pehea te reira katoa i timata?

kawea Mahi o JSC "Tander", "Magnit" kamupene whakahaere whatunga, whakahaere mai 1994, ka i raro i te ārahitanga o te whakahaere Sergeya Galitskogo i hua horoi whare rarawe, poke me kua tupu ki tetahi o te nui rawa Distributors Russian. i whakatuwheratia toa mahi-whaiaro i roto i te 1998, te tuatahi i roto i Krasnodar, kei hea he ia inaianei te tari matua o te whakahaere. Just tangohia kotahi tau kua te kamupene te tūranga ārahi i roto i te tonga o Russia me te timatanga o te whakatairanga i roto i te tahi atu rohe. I roto i te 2000, i whakarite anōtia e te mahi o te mahi hokohoko, oho toa i roto i te hōputu discounter i raro i te waitohu kotahi "Magnit".

I roto i te tīmatanga o 2006, te OJSC "Magnit" i whakarite anōtia e ki te kamupene e pupuri ana o kamupene mahi i roto i te hokohoko hokohoko i raro i te "Magnit", urupare i ngā kaimahi e pā ana ki nei i taua wa i tino pai. Ko te hua o te whanaketanga tere o te whatunga hokohoko timata rima rau toa e 2006, engari ka i muri i te torutoru ngā ki te hōputu i whakaritea e te reira ki te timata hanga o hypermarkets. 24 hypermarkets, 636 "i te kāinga" toa i whakatuwheratia i roto i te 2007-2009. I roto i nga tau o muri mai, kua whakawhanakehia tere te whatunga. Hei tauira, i roto i te 2011 whakatuwheratia reira nui atu i te 1,000 toa, neke atu i te 200 poke toa, me te 40 hypermarkets.

I teie mahana te whatunga ko te rangatira mākete i Russia i te maha o ngā āhuatanga hokohoko, kei roto i te Whakataunga 2180: 8581 hōputu taonga "i te kāinga" me 196 hypermarkets, 1239 poke toa me 104 ngā raro i te ingoa waitohu "Magnit Utuafare" (e hoatu raraunga i te timatanga o 2015).

Whārangi

"Aukume" - he whatunga arotahi ki runga i ngā manuhiri ki te taumata moni rerekē na whakarato wha toa hōputu: he utuafare, he hypermarket, "i te whare" me te taonga poke. I roto i te toa me hypermarkets kanohi te whānuitanga kanorau o ngā hua, arā, o ngā hua kiritaki me te ahumahi, me hokona mo te whānau katoa. whiriwhiri te awhe te na taua, i waho ngaro rawa nui te wa, i runga i toharite, he hawhe haora, i kitea i te kaihoko nga tūemi katoa e tika ana o te tono ia: .. Food, hua akuaku, matū whare, me ētahi atu E ai ki te reka tere rerekē haere me ngā hiahia o te kiritaki i roto i te whatunga whakarato whanaketanga tonu whānuitanga o ngā taonga me ngā ratonga.

E ai ki maha kaihoko i roto i te pā ana ki te whatunga o toa "Magnit", he tino kanorau nga arotake ngā kaimahi. Ētahi kiritaki mea e kötuitui i te toa rawa te whānuitanga whanui, a ētahi wā ka taea e kitea e koe i te hua e kore he e wātea i roto i te tahi atu hinonga hokohoko. Etahi whakapono e he iti te whānuitanga o taonga, me te tohu i te kounga rawakore o ngā hua pirau. Na, i roto i te kupenga i hokona atu atu i te 600 ngā hua tapanga tūmataiti. Ki te whakapai ake i te whānuitanga o ngā hua āhua-oti, me kai rite i roto i te whatunga i to ratou ake te tipu tukatuka.

kaupapa here utu

mekameka Retail "Magnit" whāinga ki te whakatairanga i te pai o ona kiritaki, kia kia whakahere hua kounga anake utu utu. Ko te minenga ūnga o "toa haratau" kiritaki he whenua waenganui-moni, e hanga te kamupene i runga i te ara o motu utu. Me pēhea te whakahaere ia ki te mau tonu utu whaitake? A faanaho i te hanga o nga hua o to ratou ake waitohu "Magnit" whakarato ngā kaiwhakanao te aroaro o te hoko hongere pūmau me te whakamahi kaha rawaka. te whakaiti i tenei te utu o te hua, e kore e te kaiwhakanao marietia utu i runga i pānuitanga, Distributors me ngā ratonga resellers. Ko te kupu whakatutuki whakaiti i roto i te utu o taonga, hua rite o whakataetae. utu whaitake, me te whānui o te matini ngā hypermarket "Magnit", urupare i ngā kaimahi me te kiritaki e pā ana ki e kōrero e pā ana ki te rongonui o te taonga, me te moni o tona kaupapa utu.

arotake Kiritaki o hypermarkets "Magnit"

I roto i te whatunga ngā o hokomaha "aukume" noho te tūranga waenganui i roto i te kounga me te taumata utu. I roto i te reira e kitea e koe reka, engari ka taea e koe te hoko hua noa mō te kohi ia, me te i te wa ano e whakaora tino. utu whaitake i raro i te toharite mākete - he mekameka hokohoko "Magnit". Urupare i ngā kaimahi me te kiritaki e pā ana ki reira e kumea whakarongo ki te maha o pai me ngā raruraru.

"Aukume-Paku"

timata te whanaketanga o ngā tūemi kai-kore i te wāhanga i roto i te 2010. kaupapa toa hōputu hou "aukume-Poke", urupare i ngā kaimahi me te kiritaki e te tikanga pai, mohio rawa pai. mahi New i roto i tono, whakatuwheratia i tenei ra, nui atu i te kotahi mano ngā toa i roto i tenei hōputu.

Ko te whānuitanga o "Magnit" whānui o poke mo te tiaki, hinu papatipu-mākete, tiaki whaiaro me ngā hua whare ngā. Poke kanohi rama pērā i "Bourgeois," "Art-hanga-ake", "Artdeko", "Pito", "L'Oreal", "Maksfaktor", "Meybilin", "Ninnel", "Vivien sabot", "Lumen" "Rimel" me etahi atu. nga toa katoa o tenei hōputu i te noa, ngāwari-ki-kaihoko tahora: poke, hinu, matū whare, me ētahi atu e te aroaro i roto i te tari rerekē i roto i whata nui ...

I runga i te tu motuhake e tata ana te tomokanga ki te pānui toa ki whakatairanga, hua utu: poke, matū whare, hua akuaku. Ka rite ki te tikanga, e whakaatu hoko fale'i taonga hokona i runga i te rakau, me pä me mau horo'a, ringa i roto i mātārere.

Reviews Kiritaki o "Magnit-Kosmetik"

He ona ake pakaritanga me ngā ngoikoretanga e kite kiritaki tuatahi, a ka, me ngā kaimahi o te whakahaere katoa toa. "Aukume-Cosmetics" ko kahore he okotahi. rau e ia he ongo te tikanga pai, he tino nui i roto i nga pa iti tona hāngaitanga te wahi i reira he iti ranei kahore poke toa motuhake. Kiritaki nuinga tuhia i roto i ngā āhuatanga pai:

• utu whaitake mō te etahi ngā kāwai o taonga, he raro atu i roto i te tahi atu toa motuhake utu;
• te whānuitanga tika o poke tiaki, taonga matū whare me taonga whare;
• wātea o taonga parani;
• whakatairanga whakaongaonga me horo'a, hei tauira, he hekenga marama o 15%, tuku i te puna ki te whakaora i te hoko taonga whare me ngā hua akuaku.
• kaitiaki kore pesky whanonga i ahuareka o te kaimahi.

"Aukume-Poke", urupare i ngā kaimahi me te kiritaki i te mea rawa rangirua, ka kua he maha o ngā āhuatanga kino. I roto i te āhuatanga maha kitea kaiwhakamahi:

• tawhē tiketike i etahi ngā kāwai o taonga;
• Whārangi kino iho me te ahua maha unmarketable o āhua;
• hua pau;
• kaihoko haua, ratonga rawakore;
• utu ōrite i runga i te tūtohu utu, me i te tari pouaka (rite ki te hua o te mau hapa kiritaki maha e pai ki te hoko);
• he maha iti o ranei ngaro o uiuia ai, tino kore kope, kōpae miro mo te whakamahi i te testers.

"Aukume" -rabotodatel

Ko te whatunga hokohoko "aukume" - ko tetahi o te kaitukumahi nui rawa i roto i te whenua, te rangatira mākete i roto i te maha o ngā āhuatanga arumoni. I te toharite, puta noa i te whatunga toa e 10 miriona te iwi i runga i te rā. taia ēnei whika Rapa i runga i nga āhuatanga o nga pau whatunga me mahi. E kore kaitono katoa ka whakatata mahi i roto i "Magnit". Urupare i ngā kaimahi te nuinga tōraro, e taea te pēnei, me te katoa mo nga mekameka hokomaha "mate" i roto i te puka o te rauemi tangata mahi ngā. mahue whakaaro tōraro e pā ana ki te kamupene te kaimahi te nuinga o mua o "Magnit".

Ko te maha o ngā kaimahi o te whatunga kua nui kē 260 mano iwi. Ahakoa te maha nui o arotake kino i te kaimahi e takoto-atu, "Magnit" Kua toutou riro te "kaituku mahi o te Tau" taitara. Whakaritea e te ture mahi o te haumarutanga pāpori, kua tutaki tikanga mahi te whakahaere kamupene. Ko te "ma", kawea atu nga deductions tika katoa te utu o te whatunga, kua whakaratohia kaimahi ki te mōkihi pāpori he ona ake pūtea penihana. Te kamupene whakarato i te whānuitanga o "mōhio" pērā i tīkiti cheap.

"Aukume", arotake o nei kia kaimahi kia pānui i te aroaro ki te pūrere mahi i roto i te kupenga, hanga hoki ona whai wāhitanga kaimahi mō te tupu mahi. Hoki te wahi tino hohoro hanga he mahi, hei tauira, he hawhe tau i muri mai ki te riro i te kaiwhakahaere toa, e taea i nga manga hou whakatuwheratia i te wā wawe ki te mākete koe. Ko reira te hopoi'a o ia kaimahi ki te nui tika o te mahi e pā ana ki te pau o te whatunga hokohoko. Mahi i roto i "Magnit" ka rapua e mahi, ngāwari, itoito o te kaitono, me te kaupapa. Hao, te utuafare-kore, taea ki te urutau ki te rerekē haere tere tikanga o te tangata e kia ngāwari ki te hanga i te mahi i roto i te kamupene.

Reviews o kaimahi o te kamupene "Magnit"

I mua maha fekumi mahi whakaara ake te pātai: "?" "He utu ki a reira noho i roto i te" aukume Haere ki te āhua o te kamupene tino ngāwari, ka e whakatupato ngā whakaritenga nui mō te kaitono. Otiia ka mau te whakatau whakamutunga, kia mohio ki taua mea e i roto i whatunga arumoni, i reira te mea he pū o te mahi. Mahi i roto i "Magnit", arotake o nei kia pānui i kaimahi, te whakaaro ki te rapu mahi i roto i te kupenga kua reira he maha o ngā āhuatanga. Te nuinga o te iwi e waiho arotake e pā ana ki te kamupene, rite he "ma" utu, hua mōkihi wāhi tāpiri me te wāhi ki te taua mau hapa.

• Mahi i te tere riri: whakaaetanga o nga taonga, tahora, horoi, tūtohu huringa utu rā, me te tomonga nui o kiritaki - mo te moni, kahore he kiritaki - te tohatoha o mātārere, raupapa, etc. E haamarirau koe kia mangere ranei - kahore akakoromaki i ... He poto meneti tina me te tea anake i ngā wā whakaritea. kia mea katoa kia hohoro te mahi, tatau tika te moni, no te mea tango i te kaimahi i te utu.
• e kore e whakaratohia ngā kaimahi o te kamupene pērā tūranga rite kaiwhakahaere, kaitātai, kaitiaki haumarutanga, kaihoroi, Loader. Tikanga, te taonga he tūranga mo te Kaiwhakahaere, e rua o hokohoko me te kaihoko. I tua atu, kei te whiwhi ngā, kaimahi pokapū tohatoha me ētahi atu ngaio. rerekē haere High me te kore tonu o ngā kaimahi arata'i ki te meka e taka te hōkai katoa o te mahi i runga i nga pokohiwi o te kaihoko, taonga kaiwhakahaere me te kaiwhakahaere. Mahi kaitātai te maua e toa horoi, unloading o taonga riro i roto i te whatunga "Magnit" taonga.
• whakaata Reviews o kaimahi whakaahunga ki te ra mahi 12-haora, kore-te papa'iraa i roto i te hononga ki te hi'opo'araa, whakaatu hua me te kore o ngā kaimahi. fakafalala High o te hōtaka mahi i runga i te āhua whirihoranga, engari te nuinga kaimahi he 3/3 2/2 ranei.
• He utu iti (mo te kaihoko, rite ki te tikanga, 15-16 mano moni.), Whaina, he ōrau iti o te hoko whaiaro.
• Nā ki te mate auau, utua kore o te hangarua te wāhanga anake. parekura Store whakaiti pūtea moni tei runga i moni. Ko te katoa pūtea moni tohaina e hāngai ana i runga i haora mahi me whakarea te ki kaimahi katoa, engari hangaruatanga rua e kore kua te nui utua te kamupene "Magnit".

Urupare i ngā kaimahi (Moscow) whakaata te maha ngā āhuatanga pai o te whatunga, te tikanga e nei āhuatanga e fakafalala ki te kounga o te whakahaere. Utu, mahi haora, mahi kaha, te āhuarangi i roto i te kapa kei te nuinga whakaritea e te taumata o te ngaiotanga, me te whaiaro 'ulungaanga o te feia faatere (kaiwhakahaere toa, kaiwhakahaere, ngā kaimahi tari). Ki te he matatau tohunga, kua whakahaere ki te mahi pai tahi, mārama te whai i ngā tohutohu katoa o te kamupene, ka ka riro i te putanga i te toa angitu, kei hea he mea ahuareka, me kiritaki, me ngā kaimahi.

Urupare i ngā kaimahi i runga i te "aukume-Paku"

Na roto i ngā toa kai-kore maha "Magnet" e whakatinana hua tiaki Paku, papatipu-mākete, kakara, hua akuaku me hua whare. Pū o te mahi i roto i te "aukume-Poke", urupare i ngā kaimahi e tino kanorau, rawa tata i roto i ngā o te mahi ki te whatunga hokomaha kai e. Day Reipa me 12 haora i runga i toku waewae i roto i te manawataki vitiviti, fariiraa tūturu me whakaatu o taonga, mahi i muri i te counter. mahi kaihoko rite kaiwhakatairanga, kaitiaki, kaitiaki, horoi (i ētahi wā te utu ratou ake utu, kia rite ki te mahi i te toa i roto i nga pa nui, pērā i te whatunga "Magnit", Ekaterinburg).

takoha arotake o kaimahi ki te whakarongo ki te maha o pai me ngā raruraru o te mahi i roto i te taonga poke "aukume".

• Pai mōkihi hua me utu pūmau.
• Tuanui utu, ahakoa o hoko rōrahi (te uiuiraa ko te tikanga he kupu whakaari utu atu), hapa auau. hōtaka kōhikohiko ki te kaimahi o kaimahi.
• E kore pä mo ratou kaimahi.
• kawea kimi i roto i roto i neke atu i hiahiatia. Waeatanga piahi ranei tatari mo te whakatuwheratanga o te toa hou, ranei haere ki te mahi i roto i tetahi atu pa ranei e tonoa atu.
• tahae tamau i kiritaki, e te mea tino uaua ki te mutu, no te mea te "Magnit" e kore e whakaratohia kāmera me kaitiaki.
• Toutou whata pereraskroi reshuffle, unloading o taonga, ahakoa o tona taimaha, whakatakoto i runga i te papa hokohoko. kawe kaihokohoko, te nuinga kōtiro katoa, i waho te awhina o mamafá ke, e kore e nei i ngā i roto i te toa Kamupene "Magnit".

Reviews o ngā kaimahi (St. Petersburg) ngā o nga whakaaro o te hunga e kua rihaina, kua tonoa atu hoki ngā take e kore i taea e te mahi i roto i te whatunga.

mutunga

I roto i nga toa o tetahi mekameka hokohoko he pai, me te i ërä. I roto i te ara maha, te angitu o te hokohoko hinonga tei runga i te kotahitanga rōpū me te ngaio o te whakahaere. TC "Magnit", rite ki tetahi atu whakahaere, he ona pai me ngā raruraru.