Igor Mann me ana pukapuka

mohiotia Igor Mann i tenei ra te rite te kaiako pakihi tino me te kaituhi o maha ngā pukapuka i runga i hokohoko me te whakatairanga i roto i te mau ohipa pūtea. Kei te mohiotia e ia kia rite ki te marketer pūmanawa, mātanga, korero. whanau Igor Mann i Maehe 26, 1965 i roto i Odessa. To'u Tupú me tamarikitanga haere ai i raro i te tumu "ako me te tupu i roto i te tikanga, te āwhina ki te whakapai ake i te ētahi atu." ka pukapuka o Mann rongonui i roto i Russia i te tīmatanga o nga 2000, me te noho rongonui ki tenei ra.

Ko te āhukahuka tika o ana tuhinga? I roto i a ratou kitea te kaituhi nga hua o to ratou rapu, me te ö puta i roto i te akoranga o te hanga i te pakihi. Atawhai faaite ki kaipānui nga mea ngaro o tona whakaora, Ikoa Mann. He ātahu i te whārangi tuatahi ana pukapuka me e ngohengohe ki te uara nui. Tenei tuhinga tirohia te tuhinga taketake o te kaituhi, ko wai e korerotia ana i nga kaipakihi pihi.

Igor Mann, "Marketing, kahore te pūtea"

Kei roto i te pukapuka nga tūtohutanga o te Guru, me pehea ki te angitu i roto i tetahi feinga, kahore tetahi haumi rauemi motuhake o nāianei. Ehara i te katoa, kāore, he reira taea ki te haumi tika moni nui o te moni ki te whakatūnga o ratou mahi. He kaipakihi e i te ata o tona mahi, i kore noa i te moni e tika ana mo te haereraa i mua, me te whakatairanga o te kaupapa. Heoi, e kore tenei i te ārai ratou ki te whakatutuki angitu i mua nei. Ngā manaakitanga i roto i tetahi feinga kore tei runga i te moni pau, me te kaipakihi i taua pūkenga rite hinonga, mahi, purposefulness me te whakaara whakawhirinaki.

whakaaro Igor Mann te kore o te pūtea i roto i te mahi wawe rawa tino. korero ia o te hiahia, tuatahi o te katoa, ki te riro wheako me te matauranga. Ēnei wāhanga, me te mutunga arahi ki te angitu o te tangata, a kahore te nui o te moni haumi. tupu te reira i e te iwi kahore whakaaro tetahi pai, ngaro moni. Ko he no te mea noa o te kore o te mahere mārama ki te whakatutuki i hiahiatia tenei.

I runga i te hiahia ki te hei koe me mārama e pā ana ki te whakaaro o tetahi kaupapa ta Ikoa Mann. "Marketing, kahore te pūtea" - tetahi o te pai o ana tuhinga, e, kore, tika tokanga makehe.

"Kotahi Tau"

kōrero ana tēnei pukapuka e pā ana ki te pehea, ki te angitu i roto i to koutou mahi tino. Tuatahi o te katoa, e hiahia ana koe ki te horo'a te nuinga o ratou wa, me te aro. whakanuitia te kaituhi te whakaaro e nui i roto i te ora e mahi anake ki te mea, i tino ko te wairua. Ki te whai koe i te moe, ka hoatu ai ki mooni i roto i to koutou kaha. Hei riro "tetahi tau", e hiahia ana koe ki te haere mai ki te tahi mea taketake, pono auaha, me te whakaongaonga ake. I runga i te hiahia ki te mahi nuitia a pono ta Ikoa Mann. Me pēhea te ki te riro i te pai i roto i te mahi, me te kore whakawhirinaki i runga i ētahi atu?

Kia aroha mai, ngaro te nuinga o te iwi ano i roto i te taiohitanga, me te kore e rapu ki te whakatutuki i tetahi atu, ki te kahore, ki te whakatutuki i ngā matea o ia rā. Ko te parau tenei tūnga he, e kore nei e tukua ki te faaamu ratou mau taleni e te mau aravihi. "Tau Kotahi" Ko te ahua o te karanga ki te mahi, me pehea ki te tupu koutou ake mahara ki te rahi wikitoria, ka whakapiki ake i te whai huatanga whaiaro. He mea tino nui ki te taea ki te whakamahere i tō ra: te raruraru uaua tino ki te whakaoti i roto i te timatanga o te ra, a ka iti iho nui ki te waiho i roto i te hawhe tuarua o te ra. rahunga katoa i roto i te kaha maha mai i te meka e kore e mohio te iwi me pehea ki te whakarite ia ratou, ki te hanga hōtaka ngāwari-ki-te mahi.

"Marketing i 100%"

kia tenei kuputuhi kia tūtohutia pānui mō te hua kaipakihi me kaipakihi. Kei te reira i te mōhiohio e tika ana katoa i runga i te āhua o ki te hanga i te whanaungatanga pakihi, me te ki te whakamahere haora mahi. rautaki Marketing - ko te take motuhake e tika whakarongo. Ki te ako ki te noho whakataetae, me te kore ki te kia ngaro i roto i te tini o ngā mōhiohio kanorau, fakamatala Ikoa Mann. Marketing, i roto i tona matauranga, ko te taputapu e tika ana, me te nui ki te whakatutuki i ngā whāinga pakihi.

"He Tau pai"

Pea ko te pai tino o te pukapuka katoa tenei. "He Tau pai" Ko te marketer angitu wiki nei te mahia ki ngā hua whai kiko, me te whakatutukitanga. I roto i te reira whakaahua ana te kaituhi e me mohio te kaipakihi aha e neke ia me pehea ki te haere mai ki te whāinga e hiahiatia ana. Ka āwhina i tēnei pukapuka ki a koe whakamahere i tō wa te paari tohatoha i te kawenga. I roto i tenei kite wiki "90 Days Mahere", i te mea he taputapu nui ki te whakatairanga angitu.

"Marketing Machine: me pehea ki te riro i te kaiwhakahaere pai"

Kei te mohiotia te reira e te whakarau o tetahi kamupene i roto i te ringa o tona kaiwhakarewa koura. titiro ana tēnei pukapuka i te pātai o te mea kia waiho te rangatira tūturu. Ehara i kaiwhakahaere katoa o te kamupene taea ki te whakarite ngā mahi hua.

Ētahi kaiwhakahaere mamae peu kino e kore e whai wāhi ki te tipu whakapaipai. Te hopoi'a teitei ta Ikoa Mann. E kore fakamamafa'i ana pukapuka tenei whakaaro.

hei utu o te mutunga

Ko te kupu, ka waiho i te tuhinga i runga kaipakihi tauhou tino whai hua. Ka taea te kitea ratou te matauranga e tika ana katoa mo te whanaketanga o te mahi. Experience, e ia aroha faaite ki te kaipānui o Ikoa Mann, tika faatura motuhake. Tenei matauranga i uara kē, rite te āwhina ratou ki te hanga i te ara tika ki to koutou whāinga.