Ko Porter kopu he tauira o te whakahaere

whakaritea Competition i roto i te mara hokohoko e whakataetae mākete i waenganui i ngā tangata ture, me te taiao, kamupene arā, ngā, kiritaki. I roto i te meka, whakataetae e kitea i nga wahi katoa - i waenganui i nga whenua, ngā rāngai, taonga, āpiha. Hei tātari whakamahi ope whakataetae he momo o tikanga. Nuinga o ngā wā i roto i te tātari o mahi o hinonga whakamahi whakataetae, rautaki Mikaera Porter.

Whakataetae - kino pai ranei?

hanga whakataetae mō te kamupene o ngā taonga me ngā ratonga ki te āhuatanga uaua i runga i te mākete, ka mahia e hoki nga huru e taea arahi ki te āhuatanga kino. Tenei Kia Kia hitimahuta i te ahua o koi te maturuturunga iho i roto i tono, me te ahua o te whakataetae auaha hua ki mâro-painga.

E ngana ana ki te whakaiti i te tūponotanga, te kamupene whakamahi te tikanga motuhake. Ratou tahoê i te wā "whakataetae tātari", i kei te ako o te whakataetae, āhuatanga me te aromatawai o te painga tūturu i roto i te hui, me te whakataetae whakahaere i roto i te kotahi hokohoko. I te ngakau o te raruraru - i te whakatūnga o te painga whakaputaina e te kamupene ranei ona hua, me te aromatawai o te taea hoki te tiaki painga i roto i te mau huru motuhake. Ka rite ki taea te whakamahi i te tikanga o te whakatutuki Porter kopu.

Korero o te whakataetae painga, i te reira ko te pātai o painga i runga i te whakataetae. Wātea o painga ki runga i ona whakataetae e tika ana ki te hanga o ngā rōpū o mehua i te aronga o taonga, tohatoha, whakatairanga, utu. I roto i te hokohoko, e hāngai rautaki whakataetae i te haapa'oraa i te wahi mākete o te hinonga ki tona hua ranei.

Te whakanui ake i whakataetae ki Porter

E korero ana e pā ana ki te taketake rautaki, reira ko nui ki matau ka Kia taea ki te whakamahi i te whakataetae rautaki Mikaera Porter. E toru ngā momo o ratou:

1. Ārahi i te whakaiti utu. Te kōwhiri i te taua rautaki, te whakahaere ka unga ratou ope katoa ki te waihanga i te utu taea i raro. hanga tenei taea reira ki te mākete i te hua ki te utu i raro, i te tiaki i te kounga e tika ana.
2. Arotahi. I roto i tenei āhuatanga, kei te arotahi te kamupene ratou aro katoa i runga i te wāhanga ngā mākete.
3. Pārōnaki. A, no te tīpako koe i tenei rautaki, ka tukua atu te whakahaere ope katoa ki te waihanga i tētahi hua ahurei, na te rerekëtanga i te kamupene whakaputa taonga rite.

Porter kopu - te ara ki te angitu te kamupene o

Ki tahi te angitu te kamupene puta noa ona mahi, he mea nui ki te arotahi ki runga i te whakataetae. Hei systematize ka whakamārama rautaki mahi tiwhaiwhai, tūtohu tatou kopu Porter. E tauturu te reira ki te kitea ngā ngoikore, me te patu i a ratou tikanga hokohoko.

Porter Matrix - he tauira e whakaata ana i te āhua tūturu o te whakataetae e karapoti ana i te wā wā motuhake. Ko tōna wāhanga Ko te mana i runga i te wahi o kaituku me kiritaki, te putanga o whakataetae hou, te putanga o ngā hua whakakapi me te hononga whakataetae i waenganui i nga umanga o tetahi ahumahi.

Ki te mārama me pehea te kopu He pai hoki te tātari o Porter a mākete i te tauira o "Bryanskpivo" koe e kite katoa te kōrero o ona hanganga.

ngā kaiwhakanao analogues

Ko te whakataetae matua o "Bryanskpivo" ko JSC "Cheboksary kamupene waipiro" Buket o Chuvashia "ko LLC" Malthouse ". Market tohatoha o te rai morota i roto i te whakataetae mākete ko e whai ake: JSC "Bryanskpivo" - 37% o "whai" - 25% o JSC "Cheboksary kamupene waipiro" Buket o Chuvashia "- 12% o" Novoaltaisk Bakery "- 8% "Iskitim Bakery" - 5% o "morota Sursky" - 5% o "aro" - 5% o "byproduct" - 2% Ētahi kaihanga - 1%.

Competition i roto i te mākete rai morota Ko te tino nui. Ko te whakataetae matua mo te kamupene he LLC "Malthouse", e noho 22% o te mākete. JSC "Bryanskpivo" kua he wheako tika whānui, kua te whakapaipai mahi nui rawa. Ko tenei kamupene hoki āhua nui, me te, mahi i roto i ngā wāhanga mākete, noho he tūranga ārahi.

Hei aromatawai i te whakataetae o "Bryanskpivo" i runga i te hua me te kaupapa here utu, me te kaupapa here tohatoha hua, te whakamahi i te tikanga aromatawai integrated. Ko te pūtake o te tikanga - whakatauritetanga me te aro mātai paearu o faufaa. Ko te teitei te score, te pai te whakahaere i te āhuatanga whakataetae i roto i te rängai.

JSC "Bryanskpivo" e he wahi mākete nui. E whakaatu ana Matrix Porter e kore e wareware ia e he i tenei ra i te painga nui i runga i ona whakataetae, te kamupene kia hapu apopo o te kore. Hei tauira, he pai heke, te whakaiti i te wahi mākete, a tae noa kaihau. Na reira, me tonu te kawe whakahaere i ngā mahi whakato ki te whakakaha ratou kaha, me te whakaiti i te mau paruparu. Me kï reira e te tūranga o te tipu ko te tino pūmau, engari tonu kia whakaaro te mahi o whakataetae.

hoko

A, no te te hoko o ona hua, he matua arotahi i runga i kiritaki kāinga te kamupene, huri i te reira i roto i taua ka ako te kopu Porter. hāngai painga whakataetae o te hinonga kei te i runga i te hua i roto i te turanga kiritaki o "Bryanskpivo" kiritaki i tata, a tawhiti noa atu. Ko ratou he kamupene rarawe, kaihanga o te taro, tītipi, KKS, ngā whakaniko i me ētahi atu kamupene, i te mea nui hoki te taumata o te kounga o te rai morota.

kaituku

Hei whakamārama i te whaihuanga o te mahi ki te hiahia nga kaituku tamau ki te tātari utu ratou mo nga rauemi raw me ngā rauemi tukua. "Investsnab" LLC - he kaiwhakarato pono o te rai i roto i te rohe Bryansk. JSC "Bryanskpivo" riro hoki toutou i rai "Roseksport" LLC (Samara) me OOO "RusAgroTorg" (Kursk). Ko te nui rawa i roto i Russia enei kaituku me hoko rauemi anake nui-te kounga raw hua i roto i runga i te paerewa teitei. Ai OJSC "Bryanskpivo" hanga rai morota moni, maiohatia nei e rua i roto i Russia, a ki waho.

kaiwhakanao tūwātea analogues

he tiketike nui taumata o tauārai tomokanga i runga i te mākete o te rai morota. Tuatahi o te katoa, he tika ki te meka tata 80% o te mākete i nohoia e 3 hinonga nui tenei. Tino ōhanga o te tauine e kore e tukua ngä iti ki te whakataetae ki nga kau taki mākete. Ano nui He te āhuatanga e tetahi ngana ki te putanga he iti tuku, tīariari kaitākaro tapahia utu.

hua whakakapi

I roto i te tuatahi wahi o "Bryanskpivo" kia tūpato o te whakataetae i ngā kaiwhakanao o whai mai kareti. hipokina ratou he wahi nui o te mākete, tae atu i te bakeries paku me ngā kaiwhakamahi mutunga.

A, no te tātari i te mākete o te rai morota ope whakataetae rima kopu whakamahia o Porter. whakakitea te reira e te JSC "Bryanskpivo" ni'ai roto i te mākete ārahi tūranga. Mua roa, tenei ko e tika ana ki te meka i anake o "Bryanskpivo" whakamahinga i roto i te hanga o rai morota drum hangarau e whakaatu te kopu Porter. Tauira o waihanga te tauira whakaaetia tatou ki kite e te reira ko kore e iti iho nui tohu o te angitu o te kamupene kei te whanui geography o deliveries, te whakaaturanga o whaihua kātipa i runga i te e pā ana te paetukutuku me te pai roo.