"Lenovo" - nei u, e whenua? Lenovo: arotake

I roto i te tau mamati o tenei ra, i reira e pera maha rerekē te hikohiko kaiwhakanao. Heoi, whakamanamana kore enei umanga katoa tupu on me te maha tino o kaihoko o ratou hua. Kei te ngana ētahi kamupene ki te pūkete mō te kotahi e rua ranei, whakaaro ki kia mohio i roto i te mākete, etahi - i te utu o iti utu production. Otiia e kore ratou e kore etahi atu e kore e whai i te taua huarahi integrated ki ao katoa o te mahi, pera me i roto i te kamupene Chinese Lenovo. He pai ake i nga ra rite te hanga, te whakahaere, marketing, utu me te kaupapa here haumi, me rite i roto i te whanaketanga o ona ake matau-pehea, tipu me te whakawhanake "Lenovo". Wai u? E whenua? Kaihoko maha hiahia i roto i enei take, kia rite ki te hikohiko hoko - he whakatau nui e titau etahi utu nui.

Ko te kamupene ko inaianei i roto i te runga e rima rorohiko hikohiko production i roto i te ao, me te ki te pupuri ake te tere. E whakaatu ana Lenovo he tupu on katoa tau, hopukia atu me te ake hou hokohoko. Ka rite ki kua tipu te kamupene mai i töna tïmatanga?

Lenovo ki IBM

Hono ako i te hītori o te kamupene, kotahi pohehe tū te pātai: tona maro "Lenovo"? A ka kitea e koe i te whakahoki.

whakaturia Liu Chuanzhi Technology New Developer Inc i 1984 i raro i te maru o te Hainamana Academy o Sciences. whāinga o te kaupapa ki te whakawhanake i te hangarau rorohiko mō te China, me tona urutaunga ki te whakamahi o ngā pūāhua rohe.

Na roto i te 1986, hanga te kamupene he hōtaka motuhake whakatapua ki te translation o atanga hōtaka ke ki pūāhua hōputu, tuku ki te tuku i te motu rere mākete Chinese o pūmanawa ke. I roto i te taua tau, ke te kamupene tona ingoa ki Poutohu Group.

I momoho te whakatairanga i tō hua, te kamupene i te mutunga o nga 90 Kei te whakarewa ona ake rorohiko whaiaro, me muri mai hoko he kaiwhakarato matua i roto i te mākete Āhia tuatahi, a ka mahi i te rohe katoa Kiwa.

Ko reira kitea e te "Lenovo" whenua o te take - China. A hoatu ana ki a ia he rota o painga mo te whakataetae. Ko te mahi i muri mai, ko te Poutohu Group ko ki te kukume haumi nui i roto i te mākete kararehe o Hong Kong, i hanga reira taea ki te whakapiki ake i te buka o rite-PC ki runga ki te 1 miriona waeine ia tau.

Whakawhänui tere rahi i roto i te oma-ake ki te Beijing 2008 Olympics, te kamupene Poutohu Group ketia tona ingoa ki Lenovo (Legend + Nova), e te tikanga "kōrero hou". ka tukua ēnei mahi hua ki te rēhita ratou waitohu ao, me te tomo i te ao ao, tae atu i te United States me Western Europe.

Whakaatu ano a tawhio noa te ao i te Olympic Games, pakaru te waitohu hou ki te iwi o te taumata teitei o ngā kaiwhakanao me te faaoti tonu he kirimana moni ki te IBM American.

Fakataha ki te IBM

Na e kore te mea katoa mārama e pā ana ki te "Lenovo." Wai u, i te whenua? I muri whiwhi he waitohu American, me te kamupene hokona he rota o hangarau me Mua kamupene, me te hanga whakaurunga i roto i te whenua rerekē. ka hoki Lenovo he whanaunga nui tūmatanui, rite he tekau tau o te kororia ki runga ki ngutu o te katoa IBM. Huri i te reira i roto i taua i te "Lenovo" whenua o te take - China, USA, Japan, me ētahi atu whenua, te hanga āhuatanga hiko.

Kua riro tukua te whakapehapeha motuhake o te kamupene Hainamana, te whakamahi i te hangarau American pona tiaki raupapa ThinkPad. He nui te reira, e i mua i haere ia tino i roto i Japan, a ko o te kounga teitei.

production Mass o rorohiko

Te fariiraa i te ingoa o te ao, Lenovo kokiritanga ki te huri i te āhua o te mākete, me te tīmatanga o te hanga o rorohiko kawe - rorohiko.

Hei timata, whakarewahia te kamupene he raupapa o tauira iti-mutunga mo te mahi, me te whakangungu, me te te tauira tuatahi-game. Tono hoki ratou nui ngā tūmanako katoa, mai kore he nui hoki iho (i ētahi wā noa pai) ki o ratou ritenga ke te kounga o te pūrere, engari ko nui raro te utu. Ko te kupu, he wāhanga motuhake me te pā, atu Lenovo te whānuitanga o rorohiko me rere i runga i te whānuitanga whanui, tae atu te hunga whakaaro kē petipeti me te piha teitei tiaki. Ko te tuatahi e ko te tuarua i roto i te tono nui, rawa mai e tiakina rorohiko raupapa ThinkPad - ko reira maere rite te pūrere hangaia ki te mahi i roto i tetahi tikanga. Ko taea ki te faaoti maha kirimana rangatōpū mō moni tino mīharo i corporations ao i roto i te mara rerekē.

Te arotahi ki monoblock mākete

Ki te mea kua tae mai te matauranga, tona kamupene "Lenovo", te mōhio ki te hikohiko te kamupene o tonu.

I muri i te whakarewatanga angitu o ngā rārangi pukatuhi Lenovo tiketike i tari, me te wāhanga kāinga o rorohiko whaiaro, engari reira kua whakatairangatia ana he kore noa he PC, me te pera-ka karanga "kotahi-wahi" - pūrere i roto i nei e ngā te kōwae pūnaha me te aroturuki i runga i te tepu, me apatoko, - te kiore me te papapātuhi hono wehe. Hoki, ka taea te tāuta kāmera tukutuku i roto i a ratou, hopuoro me tauranga ngā mō ngā pūrere waho.

Bright hoahoa ariā me te utu iti, mahi Lenovo Aio i to ratou mahi, a ka koperea hohoro a he pakari hoko ake. Ahakoa kihai i taea e te kāwanatanga US pato'ii te hopu te kamupene o o taua whakaaro mo to ratou mau hinaaro.

atamai utu

Ko te kamupene phenomenal tenei - "Lenovo". Wai u, i te whenua, ko te reira - he pātai e kore e utu i te reira - he mea he Rapa ao, e kua production ao. Ahakoa te nuinga o ratou, o te akoranga, kei roto i Ahia (otirā i roto i Haina).

I tua atu i ki te Notebook, whakaritea te Lenovo tona mata i runga i te mākete atamai, a hoki te whakatau tika ki te whakatū me te whakatinana i te rota tamataraa o ratou whakaaro - te tono miharo noa. Na reira, i waho meinga he whanga roa, kua whakaratohia kiritaki te whai wāhi ki te whiwhi tauira atu mātanga, me te rere o smartphones i "Lenovo". Wai u, i te whenua - he māharahara torutoru iwi. Ko te mea matua ko e tū te utu, me te kounga o te katoa.

Papa mō te tangata

Kua Kua kaha tonu kawe mākete te hikohiko rorohiko i 2011 i roto i te ao ki te mata pa - papa, a ka Kei te tipu haere tonu te hiahia hoki ratou.

e kore e noho te reira "Lenovo" taha me te u. timata te whenua o te take o rorohiko pai, waea atamai me tutaki monamona ki te whakaki i te mākete, me o ratou papa, me te ano riro te nui wāhanga o te mākete, no te mea, kua he ingoa ao, te utu whakaekea te kamupene ki te fakapuliki taumata u huna. Na reira meinga kaihoko i te taumata nui o whakawhirinaki.

ThinkPad - he te tahi mea

He aha mai tonu mahara ki ina ta te tangata i te kamupene "Lenovo"? "Manufacturer pukatuhi raupapa ThinkPad whakaponohia" - tutuki te nuinga o te pā o te kamupene.

Ko e mo'oni, kihai i taea e kamupene i roto i tenei mara ara maere, engari kōpā katoa te hapori ao. ThinkPad - patu i roto i te kore e totohu te wai, me te kore e pai ki te mahi, e kore e wehi o te puehu, me te whakaatu hua mahi pai. Taua āhuatanga e anake whakaaro hōia taimaha, me i reira e rorohiko e wātea ana ki tetahi kaihoko.

Comments e pā ana ki te kamupene

Mai ka reira mārama, e hua "Lenovo", he mea e tika ana ki te kawe arotake raraunga whakahiato i hari kiritaki te hikohiko kamupene.

I roto i te nuinga o te wā, he tino makona ki te kounga me te utu o nga whakaaro kaihoko, engari i reira he āhuatanga i reira te ngaro te tangata te tahi mea rite watea rite i Apple, ranei rite hua rite te hunga Alienware i Dell. Ko reira mārama e kore e pera nga mea i roto i Lenovo ka, no te mea kua bet ratou i runga i te waenganui, me te iti-utu wāhanga.