Rautaki tupu Integrated rite te ahua o ngā rautaki whanaketanga

Ko te huinga o ngā kaupapa matua rautaki o te huru, e kua whakamahia hoki te whakahaere te whakatutuki i ona whāinga rautaki Marketing. I roto i runga ki te whakarōpūtanga, te rautaki e whai ake nei: rautaki whanaketanga taketake o rautaki tupu te kamupene o me rautaki whakataetae. Kia whai whakaaro ano tatou i roto i te kōrero atu i te rautaki tupu.

Ko te rōpū tuatahi i roto i tēnei kāwai he rautaki tupu kukū. I muri ratou, te kamupene whakapai ake ona aho hua whakawhanake i tētahi hua hou, kahore te huri ahumahi ranei. Ki te kōrero tatou e pā ana ki te mākete, e whai ake nei i te rautaki ero, rapua ana te u hoki ki ngā whai wāhitanga whakapai ake i te āhuatanga i roto i te mākete ranei hanga te whakawhitinga ki te taumata hou. Ki te rautaki o te rōpū tuatahi ngā:

- Ko te rautaki o te whakapakari i te tūranga o te u i roto i te mākete, e whai ake nei, te mauria atu ngā mahi e hāngai ana ki te raupatu o te hua ngā te tūranga pai i roto i te mākete te kamupene. Hei whakatinana i tenei rautaki titau tautooraa hokohoko nui. whakaaetia te reira i te whakamahi o "kōmitimiti whakapae", i roto i nei, kei te tango i te kamupene kaupae ki te whakatū mana i runga i te whakataetae.

- Ko te rautaki whanaketanga i roto i te mākete, te whakamahi i nei, te rapu u mō ngā mākete tona aho hua, e kei te hua kua.

- hāngai rautaki whanaketanga hua te ki ake i tona wahi o te mākete me ngā hua hou i runga i te whanaketanga mākete.

Ko te rōpū tuarua ngā rautaki pakihi e hāngai ana te whakapakari i te whakahaere ki hou wae pakihi. Ko tētahi atu ingoa - te rautaki o te tupu ngātahi. He mea nui ki te mohio e he rautaki integrated mō te tipu kitenga i te utu o te tango riro o ngā whakaurunga hou mā te whakawhānui i te hanganga ranei.

rautaki tupu integrated e rua ngā momo matua:

- mahi whakamuri rautaki kōmitimiti poutū ki te whakapiki ake i hea mākete i te utu o te whiwhi mana i runga i nga kaituku, me te roto i te whakatūnga o te āpiti e tuku rauemi raw. Tenei rautaki taea ki a koe whiwhi hua pai mā te whakaiti fakafalala ki utu koloa. I tua atu, deliveries ki te maro, hei whakapaunga, kua puta ki te tuhinga o moni.

- rautaki tupu ngātahi hoki kua he tirohanga rerekē - haere tuitui whakamua poutū. Kei te whakahuatia te reira i roto i te kaha ki te riro te mana o te rōpū i, i roto i runga i te mahi o te mahi ki te whakatinanatanga, koirä.

Kei te toru o te rōpū o te rautaki tupu whänuitanga. E whakamahia ratou, no te kore e taea e ki te whakawhanake i roto i te tetahi mākete ki te aho hua ngā i roto i te ahumahi i te kamupene.

- arotahi rautaki whänui whakapae kei runga i te whanaketanga o te waia ki te mākete kua i roto i te whakataki o ngā hua hou mā te whakamahi i ngā hangarau hou, i he rerekē i te hunga e whakamahia ana e te kamupene. Mā te tenei rautaki, e hiahia ana koe ki te arotahi ki runga i te hanga o tenei momo o ngā hua hangarau rerekē e taea te tango i painga o ngā whai wāhitanga tīariari i roto i ngā wāhi rerekē o te whakahaere, pērā i te supply o ngā rauemi mata. kia hua New kia arotahi ki runga i matua ngā hua o kiritaki, me te whakatau i te kounga o te hua hou nga kua hua. Herenga mo te whakatinanatanga o tenei rautaki ko te tātaritanga tuatahi o wāhitanga, hei tauira i roto i te rāngai hanga, he mea e tika ana ki te whakahaere whakawāhanga mākete , hoko whare, aromatawai ratou mātau ki te whakatinana i mahi atu.

- Ko te rautaki whänui faatumuhia - tetahi e rapu me te whakamahi o te whai wāhitanga pakihi mo te introduction o ngā hua hou. He pokapū hua ngā. E whakawhanakehia hua New i runga i te pūtake o te āhuatanga e kua whakaurua i roto i te hangarau kua whakatinanahia.

- Ko te rautaki o rerekē kongahu whakamahia mō te roha ki te awhina o te hua hou, e kore e nei e pā ana ki te kua hua, ka whakahaua i ngā mākete hou. Ko te tono angitu o tenei rautaki, tei runga i te maha o ngā āhuatanga pērā i te mātau o ngā kaimahi, wātea o te whakapaipai e mahi tika ana.

Kei te wha o rōpū o ngā rautaki whakaiti. E whakamahia ratou ina hiahia te kamupene ki te anō i muri i o tupu te wā roa, me te whakatinana ki te whakapai ake i te whai huatanga, te mea i reira he huringa i roto i te ōhanga. haere fakamamahi tēnei rautaki. Heoi, e ti'a ia tatou ia maramarama e, ko te rautaki whanaketanga taua, me te rautaki tupu tenei.