Reiti pokapū pānuitanga Russian: rārangi. Ko te mākete o ngā ratonga pānuitanga

ka whakaputa i tetahi mahi moni, ki te whakaatu tika. e kore koe mahi - i reira te mea he mōrearea o te ngaro te wā, me te moni maumauria. he minaminatia ki te tuku i te tūturu ngaio whakatairanga Brand. O te akoranga, ki mua hiahia-titiro i te rangatira o ngā pokapū pānuitanga me te whiriwhiri i te kamupene tino tika.

He aha te mahi i nga pokapū pānuitanga?

Advertising ti'amâraa - pakihi i runga i te whakaaro auaha. Ko te rōpū o te iwi e mohio ana pehea ki te kukume kiritaki atu ki te kukume kaihoko pea tenei. Ka rite ki te tikanga, he whakahaere motuhake e mahi kore anake māngai o ngaio auaha, engari ano hoki te ture enei. I muri i te katoa, me te tohu e kore anake ki te haere mai ki runga, engari ko te take ture.

mai pokapū pānuitanga Russian i roto i te maha o ngā momo. He ao te tino rongonui. He kamupene e kua rite rawa ki nga rauemi e tika ana katoa mō ngā mahi kōrero enei. ngaio pono rave i roto i te whanaketanga o waitohu, tohu, haere ake ki te pānuitanga ngā mō te tā me te puna ipurangi, te hanga ataata oraora.

He hoki kamupene motuhake. ratonga ti'amâraa pānuitanga, i roto i tenei take, ko te ki te kitea te mokamoka. E ko, mahi enei whakahaere rite te takawaenga.

Whakatauranga o pokapū pānuitanga e whakaherea ratou ratonga i roto i Russia, kua aroaro raro nei.

Russ Outdoor

Ko te tino rongonui tenei ra ko te pānuitanga o waho. Ko te ara ngāwari, me te whai hua ki te whakauru i te whakahaere hou, te hua kanapa haamana'o ranei te kamupene tawhito tenei. Agency Russ Outdoor tenei ra ko tetahi o nga ngā nui o pānuitanga waho i roto i Russia. No tāpiritanga e iriti te reira ake te whakatauranga. pourewa nui, pānui ritenga, huarahi taonga - te whanaketanga o tetahi whakatau e taea te mahue ki ngaio o te kamupene.

Ki te whakaaro tatou ki te rangatira o pokapū pānuitanga, ka tangohia tenei whakahaere te wahi tuatahi, me te whakawhetai katoa ki utu iti me te huarahi auaha ki te hiahia o ngā kiritaki. I teie mahana, kiritaki he rama taua ratonga, pērā i Sberbank, Nivea, BMW me pera i runga i. D. Ko reira haumaru ki te mea e tauturu Russ Outdoor hanga i te pakihi.

-панелями. Ko te miramira tapaea e te kamupene, e taea te whakaaro te hoahoa tu-anake ki Tataki-awhi. E ratou he taumira teitei me te koki mātakitaki pai e taea te kite koe i te pänui i te tawhiti nui.

"Alcazar" - te wahi tuarua i roto i te rangatira

Ko reira kua te ti'amâraa pānuitanga nui kua mahi hoki neke atu i te 10 tau. I roto i tenei wa whakahaere te kamupene ki te riro i te whakawhirinaki o kiritaki. Mission Agency - he pānga pai i runga i te ōhanga i roto i te hanganga o te kōrero takere i waenganui i ngā pakihi me kiritaki whakamutunga. Te fariiraa i ngā mōhiohio e pā ana ki te ratonga, me ngā hua, ka taea e hanga iwi kōwhiringa mōhio. Me kia tika Advertising. Ko te tino ki te ārahi i te whakahaere i te aroaro o tatou tenei. He aha te rite mahi te i roto i "Alcazar"?

tuku Advertising Agency he momo o ratonga i roto i to ratou rohe. Tenei me ngā ataata, me scenes oraora mō te reo irirangi, me te whanaketanga o ngā hua tā. mahi te kamupene ki ārahi takere TV Russian. taea te tango e koe tou pakihi ki te wāhanga torutoru i roto i te kotahi noa whakawhetai wa ki te mahi pai.

Ingate

Ki te whakaaro tatou ki te rārangi o ngā pokapū pānuitanga, ka tango i te kamupene te wahi tuatoru. Ko te pau o te mahi, ko te ki te kukume kiritaki i roto i te tukutuku mariko. riro pānuitanga Ipurangi rongonui nui i roto i nga tau tata nei. e matau ana Ingate kaimahi pehea ki te kukume kiritaki i roto i te whatunga. Ko te kamupene e kore rave anake i roto i te whanaketanga o te pānuitanga, engari faarahi ano āhukahuka waitohu tika ki te rapu whakatairanga pūkaha.

Kua te kamupene kua mahi hoki i runga i te 15 tau. Kua oti i runga i 3000 kaupapa tukutuku ātaahua whakatinana mai 2000. Umanga e kua whakaritea ki te whakamahi i te ratonga o te ti'amâraa pānuitanga, whakahaere ki te tango i te taahiraa nui i roto i te whanaketanga o to ratou mahi. Ingate roto kiritaki - i nga rama pai-mohiotia e whai ake nei, "Sportmaster", "Nestle", "Gazprombank", "te anahera", Peugeot, etc ...

"Pānui"

Ko te hunga e hiahia ana i roto pokapū pānuitanga i roto i St. Petersburg, he mea utu aufauraa i te whakarongo ki te kamupene, "pānui". Ko te kamupene ko tetahi o te rongonui tino i roto i te mākete o ngā rauemi tā Russia, rangatira i roto i te wahi tuawha. Ko te mahi matua - whakanohonga o ngā mōhiohio pānuitanga i runga i kara me pourewa. Neke atu i te 50% puritia waho pānuitanga "pānui" o te kamupene i roto i te pane a te raki.

ti'amâraa āwangawanga kore anake ki te tā nui-hōputu Advertising. Kei te whanake hoki kaimahi hua manatunga, kāri pakihi, putumōhio. I roto i te täoro o te kamupene - he taputapu tā kaha ki te whakaputa i ngā hua-te kounga teitei oraora.

whakaturia Company "pānui" i roto i te 1993. Hoki i runga i te 20 tau kua te kamupene kua he rangatira i roto i te mara o te hanga pānuitanga waho. Moving kamupene Ko hoki i te mara o te pānuitanga tuihono. Heoi, i roto i tenei motuhake tae tihi teitei atu ti'amâraa pānuitanga i roto i Russia.

Media Goldfish - wahi tuarima i roto i te rangatira

whakaturia ti'amâraa Advertising i roto i 2002. E arotahi ana te mahi matua i runga i mau ana i roto i hokohoko piringa i runga i te Ipurangi. timata Tau o ngā umanga kiritaki ki te whakapiki ake i tere ki te whanaketanga o te hangarau mōhiohio. I roto i nga whare i reira he ipurangi tenei ra. tikanga o tēnei e kua meinga tono te pānuitanga tuihono.

Goldfish Media Ko te tohunga pono i roto i te mara o te pānuitanga i roto i te mākete ho'oraa. Mō 40% o te pānuitanga e pā ana ki ngā hua rongoa hanga e tenei ti'amâraa. Tono ko te pānuitanga huna. Copywriters kamupene mātau tohutohu ki te hoko i tetahi ranei te tahi atu raau taero i roto i te tuhinga e pā ana ki te mate ngā. I tua atu, rite tahi atu pokapū pānuitanga Russia, tuku Goldfish Media ki te mahi whakatairanga o te pae, ki te kukume i te minenga ūnga. Kei waiho te u, me te hokohoko viral. Heoi, puritia te ahunga whakamua kei te ata, na rite kore ki te ketia kiritaki ngā.

ti'amâraa pānuitanga Goldfish Media hoki tuku ratonga mo te hanganga o waitohu, te whanaketanga paetukutuku, whakatairanga me te tautoko o whakapumautia rauemi. Ka taea te whakarōpūtia te maro tonu ano maha-mahi. Kihai whai wāhi kaimahi anake i roto i te whanaketanga o ngā hua tā.

ataata rangatira

"TREND Video International" - te ti'amâraa, na roto i nei e taea e koe te kite i pānuitanga i runga i te nuinga o hongere kāinga. Ko te kamupene mahi i roto i te mākete mo tata 30 tau, whakarewahia te mahi i roto i te tau 1987. I roto i te tau 90 kua mutu matou kirimana ki takere TV matua, NTV, RTR, ORT, TV-6. Ki te a ratou, kei te mahi i te ti'amâraa pānuitanga tenei ra. Kei te piki haere te maha o ngā kiritaki katoa tau. I roto i nga tau tata nei, kua tae mai te kamupene ki te karapoti i te mākete pānuitanga Ipurangi.

I te ra nei i roto i te kainga nui kaimahi reira e pā ana ki 2,000 kaimahi. Kei te mahi ti'amâraa pānuitanga manga i roto i Ukraine me Peraruhia. nui te rerekē hokohoko ā-tau 3 piriona moni. Hoko he rangatira i roto i te kamupene pānuitanga ataata i taea ki te mea o te auahatanga me utu iti i te wāhanga tuatahi o tona whanaketanga. I teie mahana, e kore he cheap pānui ratonga ti'amâraa. E kore kamupene katoa taea arumoni i runga i te pouaka whakaata. Na reira, wahi tuaono o te kamupene o te rangatira.

"Ao o Advertising" - te wahi whitu

Ko te kamupene ko te pokapū pāpāho-mahi tonu. Posters i roto i te waka tūmatanui, pourewa ki runga ki te huarahi, pānuitanga tuihono, ngä pänui i runga i te reo irirangi - katoa o e taea te whakarite kamupene. whakaturia te ti'amâraa i roto i te 1996. I te tīmatanga, ko te whanaketanga o ngā rauemi tā te mahi matua. Kua puta ke He nui ki te whanaketanga o te hangarau mōhiohio. Ki te hua i roto i te maha o ngā kaiwhakamahi Internet timata ki te puta, me ngā ataata-kounga tiketike online i te kamupene o "Ao o Advertising".

I teie mahana, mahi te ti'amâraa e rave rahi wehenga. Tari o te tā, me te rēhita o nga wahi o hoko - te toa tūturu hōputu nui tā. E hanga hua tā High-kounga matau konei. Ki te whakaaro tatou ki te rangatira o pokapū pānuitanga whai wāhi i roto i pono tā, ka noho "Ao o Advertising" he tūranga ārahi. Ko te Media Division o te kamupene mätanga i te whakatairanga o rama ipurangi. City tari pānuitanga e tiaki o te whakahörapatanga o ngā mōhiohio i roto i te waka, i runga i kara huarahi.

"Ahorangi-Media"

Ko te kamupene noho te tūranga tiketike i roto i te mākete Russian o ngā ratonga pānuitanga (waru wahi rangatira). whakaturia Media Holding i roto i 1997. Hoki 20 nga tau whakahaere ki te whakatutuki i ngā hua pai i roto i te mara o te pānuitanga i runga i te pouaka whakaata, te Internet, i roto i ngā tānga ārahi. "Ahorangi-Media" collaborates ki te takere e whai ake nei: TV-3, 2x2, "Paraire."

IMNO

Ko te kamupene hokona wāhi pānuitanga ki te whakatairanga i te pae te Runet. Ko te mahi matua - whakatairanga o te waitohu i runga i te tukutuku, waitohu. I whakaturia te reira i roto i te 1999 e te ti'amâraa pānuitanga. timata Pakihi ki te tupu tere, no te te hua i roto i te maha o ngā kaiwhakamahi Ipurangi kāinga. I teie mahana, te kawenga mō te pānuitanga i runga i enei rauemi hyped: "Yandex", "Rambler", "Bill", "Auto" a na i runga i ..

hopoi mai tahi ti'amâraa pānuitanga neke atu i te 30 pae tukutuku anake ki te ihirangi raihana. hāngai awa e i runga i te whakarongo ūnga. Ngā mihi ki tenei kamupene, ki te ani i te tauturu, e taea ki te whakapiki ake i tere te maha o kiritaki ko. e kore e cheap pānuitanga ratonga pokapū IMNO. Āpiti atu ki tenei te huarahi tika i roto i te heke mai tata ka taea ki te hoki mai te pūtea pau. runga te iwa Kamupene IMNO i te rangatira.

"Dizaynmaster"

Ki te whakaaro tatou ki te rangatira o pokapū pānuitanga i roto i Siberia, ka noho tenei kamupene he tūranga ārahi. Ko te whenua-whānui "Dizaynmaster" Ko te wahi rangatira whakatekau. Kei te tari matua te i roto i Novosibirsk. kamupene hāngai i roto i 1995. Hoki neke atu i te 20 tau o te ārahitanga kua muri i roto i te whanaketanga o ngā hua tā. Teie mahana "Dizaynmaster" tomo te Top 5 kamupene Russian i te mara o te pānuitanga tā. I tua atu i Novosibirsk, māngai te kamupene i roto i te pa e whai ake nei: Irkutsk, Omsk, Yekaterinburg, Chelyabinsk, Samara, Khabarovsk, Vladivostok, Barnaul.

Ko te momo matua o ngā ratonga: hoahoa logo, tā, logistics, tautoko hoki ngā kaupapa pa, pānuitanga i runga i waihanga waho (pourewa, kara, pouaka marama). huarahi takitahi ki ia kiritaki - te tumu o te ti'amâraa pānuitanga. ngā rongoā auaha te whakarongo nui o kiritaki.

Ki te whakapono koe i te tatauranga e te ti'amâraa "Dizaynmaster" he pūtake marama, neke atu i te 500 kaupapa pānuitanga whai hua. Ka taea e ngā kiritaki te tango i te rawa o te mōkihi katoa o ngā ratonga. Kei roto i tēnei te whanaketanga me ngā whakatakotoranga hoahoa, pānuitanga i runga i ngā hanganga waho, whakanohonga o ngā mōhiohio e pā ana ki te kamupene i roto i te tahi atu hongere pāpāho.

"Street Media"

Ahakoa te meka i rahua te kamupene ki te hanga i te Top 10, ko reira tonu tino rongonui. whakaturia ti'amâraa Advertising i roto i Tomsk i 1996. Ko te mahi matua - pānuitanga waho. whai wāhi te kamupene i roto i te whakanohonga o te supersite waho pānuitanga, pourewa, kara, ngā mata marama. Whakamana me rongoā ritenga (whakatairanga waitohu ki te awhina o poihau). Ki te rā, kei te kore mahi i te ti'amâraa pānuitanga anake i roto i Tomsk. He ngā i roto i Penza, Chelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Ngā mihi ki te hōputu nui ti'amâraa tā-kounga tiketike tataki waitohu whakatairanga, tautoko mōhiotanga waitohu. Ko te kamupene kua te taputapu e tika ana mō te hanga o ngā whakaaturanga, tihokahoka, pouaka nuinga, pouaka marama. Ko reira tino rerekē, me te utu o ngā ratonga. Ka taea e Mataotao whakahere e rua otinga utu, me te economical. I te haumi ko tika ti'aturi i runga i te hua o te pakanga.

hei utu o te hopearaa

I roto i tenei tuhinga i ruritia e ahau te ti'amâraa pānuitanga tino rongonui i roto i Russia. Kua tutuki ēnei umanga hua pai whakawhetai ki te huarahi auaha. Ko te whakawhetai ki-te kounga teitei ratonga kiritaki whakaahuatanga o te u i taea ki te tiki i ki te 10 runga i roto i te ahumahi. Heoi, i te iti rawa qualitatively mahi me ētahi atu pokapū ki te iti wheako. Fakatatau ki ai, ka kia nui raro te utu o ratou ratonga.