Te hanga i te tuakiri rangatōpū: te tukanga me ngā āhuatanga

tuakiri Corporate mo te kamupene - te taputapu kaha o whakatairanga i runga i te mākete. Me ū ia ki te hiahia pāpori me te hinengaro o kiritaki, ratou whakaaro me ngā tūmanako. Te hanga i te tuakiri kaporeihana - he tukanga matatini. fokotu'u ia rongoā ki maha ngā take auaha, me te whakahaere. Whakaaroa atu pehea te hanga o nga mea timatanga o te tuakiri rangatōpū.

Ko te hāngaitanga o te pātai

I teie mahana, e rave rahi kaiwhakahaere me ngā whakahaere nui, me te iti e haere mai ki te mutunga e te hanganga o te waitohu me te tuakiri rangatōpū ko tetahi o nga wāhi matua o te mahi ki te whakatairanga i te mākete. Heoi, e ti'a ia tatou ia maramarama e, ki te mahi i te mahi e tika ana i te timatanga o ona mahi i raro i te kaha o nga whakahaere. Ko te raruraru o kahore he rauemi nui. Ko te uaua matua, ko te ki te matau tona whakapakoko, te whakaaro o e ko te pūtake o te tuakiri rangatōpū. Ki te tīmata te whakahaere ki te mahi i waho tona tohu, i taea e pēhia ngā reira tona whakapakoko. Te hanga i te tuakiri rangatōpū me logo ka tukua whakataetae ki te tu i roto i te puranga. Ki te, Heoi, kua iti te taea o te whakahaere, me te whakamahi koe i te iti rawa i te huinga iti o ngā wāhanga. I roto ia ratou, mo te tauira, ka taea e tapae te pepeha, te tohu hokohoko, hanga o te tetahi tae.

hoahoa

Te whanaketanga (hanganga), kawea tuakiri rangatōpū i roto i roto i te maha ngā wāhanga:

1. rangahau Marketing.
2. Waihanga o ngā whakaaro matua, ka e kia whakahuatia i roto i te kāhua. ka whakaata te reira i te whakapakoko e kia hanga e i roto i te hinengaro o kiritaki.
3. Design o nga huānga matua.
4. tiaki Ture.

rangahau

I roto i te ako kawea ratou i roto i nga tohutohu o te whakahaere, ona hua, hokohoko, me te whakarongo ūnga. Te hanga i te tuakiri rangatōpū tahi e te tātaritanga o te whakataetae tikanga o wehewehe, me o ratou wae takitahi. Ko te tika tenei i roto i te tikanga ki te karo i aua o nga whakaaro o etahi atu, ara i roto i te tahi mau taipitopito. I te wā o te rangahau hokohoko he tika ki te kawe i roto i te tātaritanga o tikanga rēhita o wehewehe hoki reira.

image

I te mutunga o te wāhanga tuatahi whakatakoto te whakaaro taketake. Ia, rite whakahuatia te runga ake, kia hāngai ki te whakapakoko o te whakahaere. Te hanga i te tuakiri rangatōpū e hāngai ana te hanga i te whakapakoko etahi. Whakaaro ake te whakaaro, e hiahia ana koe ki te whakatau i te mea e titiro te whakahaere mō kiritaki: momo ranei hou, auaha, ranei he mārō, ngahau ranei nui, a na i runga i. Ko te whakaaro, ko te ki te ōrite te whakapakoko. He tino rerekē huarahi ki tona waihanga taea te whakamahi, engari ka kia whakaaro angitu te kāhua ki te horo reira te mauri o te kamupene, tona kaupapa, huru, uara, misioni, whakaata te mau parau tumu o te mahi, te mana me te kaupapa matua. I te wa ano kia tino kitea ki te kiritaki katoa o nga wae characterizing te whakahaere.

āhuatanga nui

Te hanga i te tuakiri rangatōpū e kore e whai wāhi i te whakapuakanga o te tohu hokohoko puta noa te Māoritanga o te whakahaere. Ko te raruraru o te wehewehe - i roto i te whakau i nga tauākī o te hinonga ōhanga i hanga e te tahi atu awa torotoro waea. Tenei, i roto i ngā, ki pānui i runga i te reo irirangi me te pouaka whakaata, i roto i te press. I tēnei wā, kei te maha heke te mahi kāinga o te hanganga o te kāhua u o te kamupene ki te tākaro noa i runga i te ingoa. O te akoranga, he maha kaihoahoa whai rongoā wana, me te taketake. Heoi, i roto i nuinga o te wā, ratou e kore e tukua ki te kawe i etahi mōhiohio, e kore meinga rōpū e hāngai ana.

minenga ūnga

Te hanga i te tuakiri rangatōpū tā te waihanga o whakaaro, e whakaata ana te whakapakoko o te whakahaere e kore e anake, engari tutuki ano hoki nga hiahia o te hapori. I roto i tenei take, he mea tika ki te arotahi ki runga i te taumata kiritaki toharite. I roto i te whanaketanga o te kāhua kia karohia unpronounceable, kupu tauhou me te āhuatanga matatini. Me ū te otinga ki te hiahia pāpori me te hinengaro o te iwi. Te reira e tauturu ki te whakatairanga i te hua ranei te taviniraa tere.

whakaritenga matua

Te hanga i te tuakiri rangatōpū titau tautukunga ki etahi ture:

1. Te papû me te tapatahi. e kore e waiho te waitohu o tito matatini, painga wāhanga pānui, he maha nui o ngā wāhanga. Me hohoro a tika kia tangohia te reira. I roto i tenei whakaaro, kia ngā te ingoa kamupene o 4-7 reta.
2. Ahurei. Ko te waitohu kia tu i roto i, me te kia taketake. I teie mahana i reira he maha momo o pane. Ka rite ki te hua, e hanumi maha whakapakoko ki ia atu. Ka taea te faaite i te motuhake o te waitohu i roto i te pai rawa o te momotuhi taketake. Ko taea ki te tāpiri i te wāhanga, e tohu ana i te whakaaro o te hua, rawa te whakahaere, tona tūnga.
3. Associativity. Ko te waitohu kia kore noa e te kanohi-hopu me te taketake. Me hanga waitohu etahi hononga. Me ki tenei e kore e taea e koe i te reira hua tino ōrite. Kia mahara ki e te mea matua te tohu hokohoko te tohu o te ahua. He Me waiho tetahi kai hinana e homai ara ki te feohi tika o te kiritaki.

rerehua

A, no te hanga koe i te kāhua ki te aukati i tetahi tūponotanga o perception rangirua. I tua atu, i te waitohu kia meinga kare pai anake. Ka taea te kopakia ana te reira i roto i te āhua āhuahanga ki te whakapiki ake i te painga o te logo. Ki te whakamahi koe i te tapawha te porowhita ranei, kia kia kanapa, me te taketake o nga wāhanga o e kua tū ratou,.

ringa rehe e

Kia mahara te reira e ka whakamahia te waitohu mō te ngā take. I roto i ngā, i te tā o kāri pakihi, polosiua, pānui, kara. E te tauine rerekē katoa o enei taputapu whakatairanga. Fakatatau ki ai, kia waiho te logo i roto i te hōputu e taea te urutau ki te taumira ngā. Me mahi te waitohu kia e te pai-lau reira i kawe rerekē. kia utua ngā whakarongo ki te rerekē me ngā tae. kia mārama kitea i roto i te pango-a-ma te āhuatanga katoa o te logo.

uruwhenua paerewa

Kei roto te reira i tohutohu mō te whakamahi tika o te logo i runga i pāpāho rerekē. paerewa Uruwhenua he mahuinga i te hanga o ngā hua whakatairanga, no te mea whakatairanga reira te whakataki o tohu, kahore distortion. Ka whakawhirinaki te tirotiro o nga tohutohu i runga i te mahi o te PR-pakanga, he mahi o te whakahaere. Ka rite ki te tikanga, ka i roto i te uruwhenua:

1. Kamupene tae (RGB, CMYK, Pantone).
2. ōwehenga logo. Ko te tikanga, kua whakanohoia te reira i roto i te tawhā tauine-te tauwhāiti graticule.
3. Momotuhi.
4. Standards, me te hoahoa motuhake o te tuhituhi e pā ana, taonga, roto, tākai, me te pera atu.

He mea tika ki te whakaahua i nga āhuatanga o te whakamahi o te logo. Hei tauira, he mea e tika ana ki te faaite atu e ko te tautokohia ki te tuu i te reira i runga i te papamuri kore-kākahu, te whakamahi i etahi o ona wae, ki te tāpiri i ngā wāhanga atu ranei. Ka taea e te uruwhenua e he kanga i runga i te koaro o te waitohu. Na roto i te logo o te kaupapa'aonga te ki te tāpiri i te whakaahuatanga o te tohu, tohu, te rōpū e hiahiatia ana.