Waitohu me te ingoa arumoni: tauira. ti'araa arumoni - te reira ...

I roto i te tikanga ki te rerekëtanga ki ratou i nga mano o whakataetae, me te kia mōhiotia ki kiritaki, te whakamahi i pakihi he maha o ngā huarahi. Ko tētahi o ratou ko te hanga o te ti'araa arumoni.

He aha te mea te ti'araa arumoni

ti'araa arumoni - he ara ki te whakawhaiaro i te kamupene riro te ingoa i roto i te wāhi ngā ki o ratou hua ratonga ranei. e kore te he ti'araa taua tohutohu i roto i te ture, engari poto me tika whakaata ona āhuatanga matua.

āhuatanga atu ngā te ti'araa arumoni o te whai ake:

• Ko tōna whakamahi anake i roto i ngā mahi arumoni. Charitable Foundation, hei tauira, e kore e taea e whiwhi tika ki te ti'araa arumoni.
• Ko te ahanoa o te ti'araa arumoni kia anake nga kamupene e whai taonga whakamahia mō te mahi arumoni. E nehenehe te reira e kore anake wāhi production engari wharekai hoki, toa, fare, me te pera i runga i. N.

I te tahi taime, ki te faaohie whakamārama faahiti hei tauira te ti'araa arumoni - te tohu. Oia mau, te tohu ko te faaiteraa waho ti'araa arumoni tino angamaheni. Kei roto i te arumoni, me te hanga mōhiotia ratou ki kiritaki pea. Otiia e kore e taea te whāiti tetahi tauira guise o iku'anga arumoni.

Rerekē ti'araa arumoni

E kore e te ture te tono i tetahi ture ki te hanga o te ti'araa arumoni. Na reira, tei reira katoa i runga i te ngarahu pai o me te pānga i roto i te kamupene.

1. Ko te tauira tuatahi. ti'araa Commercial, arā, anake o nga kupu taketake:

• "Me'a'ofa o Poseidon."
• "Te Ao o Travel."
• "Matapihi Europe".
• "Spetsmash".

2. Ko te tauira tuarua. ti'araa Commercial kia ngā te wahi o te mahi:

• mākete Savelovsky.
• Nizhny Novgorod hōtiti.
• "Tver" Minihotel.
• Cafe "Ko te wirou."

3. He tuatoru tauira. ti'araa Commercial, e ngā he tohu o te momo o te mahi:

• Shop Kaimoana "Gifts o Poseidon."
• "Ao Travel" umanga tāpoi.
• Company Production "Matapihi Europe".
• Factory pū taputapu "Spetsmash".

4. Ko te tauira tuawha. pea kei ti'araa arumoni te tohutoro ki te tuakiri o te rangatira:

• Studio "Larissa".
• Studio Novikov.
• Ture Firm "Kozlov me hoa."

Ka rite ki te hua, te u kua he rota o te ruma ki te hanga i to ratou ti'araa arumoni, nehenehe o tika, a mārama rerekëtanga ki reira i whakataetae.

ingoa arumoni ingoa kamupene ranei?

I roto i Russia, i te taumata-ture, whakaae reira te tika ki nga momo e whai ake nei o te wehewehe:

• ti'araa arumoni;
• ingoa pakihi arumoni;
• te wahi o te take mai o taonga;
• waitohu.

ti'araa arumoni rite ki te ingoa waitohu i roto ano. He aha tahoê ratou ko e e whakamahia ratou mo wehewehe te hinonga rite te katoa, i waho e pā i te ratonga taonga ranei.

Ko te rerekētanga i waenganui i a ratou nui atu:

• kia rēhita ti'araa arumoni anake i runga i te pūtake noa, a me mana tuhia te ingoa kamupene i roto i te Unified;
• ingoa kamupene e kore e taea te whakawhiti ki ētahi atu tangata, a ka whakaaetia ti'araa arumoni kia ki te whakawhiti i te riihi, noa whakaaetanga täne ranei;
• kia riro ti'araa arumoni ki tetahi momo o mahi, me te ingoa kamupene - anake ki hinonga ture.

Waitohu waitohu ranei?

E mea pinepine te pātai whakatika - he aha te mea te rerekētanga i waenganui i te waitohu me te waitohu. Rua o enei ariā mai i te reira waitohu wā English, e ngā o ngā kupu e rua:

• hokohoko, liliu ki Russian rite "mahi arumoni, hokohoko";
• tohu, te tikanga "tapanga, waitohu, tohu."

Ko te kupu, ko te translation mau o te waitohu tikanga "waitohu" me "waitohu". Enei kupu - taurite te faataa ia te mea ano, engari ko te Code Civil kotahi anake - te waitohu. I roto i te hapori ao whakamahi rua pūāhua, hoki iku'anga waitohu: reta R, kopakia ana i roto i te porohita, TM ranei. rēhita R te - «rēhita", ka ahu mai te TM i te waitohu whakaiti. whakaaro ture Code Civil tetahi anake o ratou - R R ranei i roto i te porohita.

ngaro hokohoko

whakairo hinengaro e titore te kamupene i te whakataetae, ka whakauru i tetahi mōhiohio (hangarau, ohaoha, hanga) o uara arumoni e tika ana ki te meka e kore e mohiotia e ratou ki te tangata atu. Ēnei mea ngaro e taea ai te kamupene tu i roto i ona whakataetae, me te kawe ia he pai tūturu. Ngaro enei mea ngaro, te kamupene taea ngaro painga nui. He tauira matarohia ko te ngaro production ngā hanganga puāwaitanga "Coca-cola", rongoa i roto i te pēke SunTrust i Atlanta.

Parenga o mana whakairo hinengaro

rēhitatanga mātua o iku'anga arumoni kore e whakaratohia. Ko e taea ki te rēhita i te reira i runga i te pūtake noa. I roto i Russia, mo tenei whakaaro i te Institute o Āhuatanga Industrial Federal pupuritia te rēhita o te momo ngā o te mana whakairo hinengaro.

Rēhita i roto i te rēhita i tō logo kamupene tūmatanui te ingoa o te wahi o te take mai o nga taonga ranei, te hanganga arumoni taea i roto i te hui o te tautohetohe i runga i to ratou hononga ki te ngāwari whakamatau ratou painga i. Ko tētahi atu āhuatanga rite nui o maimoatanga faufaa i roto i te rēhita o tohu, ko te kaha ki te tirohia, kore e hangaia mo te waitohu kamupene hou rite ki te ti'araa o tetahi umanga rēhita mua ki muri i raruraru ki tomo ki rohe hou.

Ko te tika ki te ti'araa arumoni

Ko te tika anake toro ki tetahi mana whakairo hinengaro, tae atu i te ti'araa arumoni. opani te reira i te whakamahi o ratou ki nga tangata e kore e pā ana ki te kamupene.

Ko te ihirangi o tenei tika motuhake ko e rua ngā āhuatanga rāua:

• Mauritau. Ka taea e te taata tei mau te tono i te ti'araa arumoni tetahi ara: i runga i ngā tuhinga, signboards pānuitanga, etc ...
• Tōraro. kia rāhuitia e tona rangatira whakamahi o te ti'araa arumoni ki tetahi tangata ke. Ki te whakamahia e te tangata he ti'araa arumoni waho te whakaae o tona rangatira, reira ai takahia ana tika. Ko te rangatira o te tika arumoni kia rapua e utu i te parekura meinga a mutu whakamahi ture.

Ko te rohe hipoki e te tika motuhake e kore he mutunga, me te te iti ki te rohe i reira kua meinga hei ti'araa mohiotia, ki te kore e rēhita tenei tohu i roto i te Rēhita o Moko.