Waitohu o rama rongonui o kakahu, me te hū. kamupene Logos-mohiotia

Moko, i roto i te meka, ko te kanohi ataata o te kamupene. Kia mahara ki te haurangi koura o Macdonald o ranei tohu Nike - enei waitohu whakamīharo o rama rongonui kua mohio i raro i tona kara i te kingitanga nui e rua. Heoi, ki te nohopuku i runga i te whanaketanga o tenei wahi matua o te hanga i te pai rangatōpū tonu maha kamupene. Pai logo fakangalongata'a tino whakanuia ana te tipu me te mateaki kiritaki, hangaia e te mana'o tika i runga i hoa pakihi, hanga he tuakiri rangatōpū.

E 3 ngā momo o waitohu:

1. āhuatanga Tukuruatia ake. Hei tauira, te mana taketake o te logo IBM, Microsoft, ko Sony hanga āhuatanga inaki e hanga te pūāhua umanga motuhake.
2. He waitohu e mooni whakaatu he aha te hanga e whakaratohia ana e te kamupene ranei, mo te tauira, kei te maha whakamahia te peita whare i roto i te waitohu brushes whakairoiro peita ranei.
3. Mā te tohu whakairoiro waitara. Ko ētahi tauira ko kamupene Nike. Neke atu i te wa, te whakapakoko logo ko hoki ngā kaiwhakamahi o whakamahara te kamupene o roto i tetahi āhuatanga.

A feruri i te waitohu tino rongonui o rama rongonui o kakahu, me te hū.

Nike

Moko rongonui kamupene aroaro Pīrere rongonui waitohu tohu, e tāutu ana te parirau o te atua Kariki (tikanga ingoa Victoria Kariki "wikitoria") Victoria. whakarewahia kaupapa logo i roto i 1971 e Carolyn Davidson, he kaihoahoa whakairoiro, he ākonga i te University o Oregon. fokotu'u Caroline e te tauira Filipp Nayt, tetahi o nga kaiwhakatū o te kamupene. kihai i Knight tino rite te kōwhiringa Caroline whakaarohia, engari ko ia tino e i roto i te heke mai ka mahi i te waitohu hoki ia. Na, ka rite ki kite tatou, i hanga e ia kahore hape i roto i te tātai. I muri mai, ka whakatika te Nike waitohu ki tiketike ao, aroaro Piripi Davidson i mowhiti taimana mauruuru ki te logo Pīrere me te maha nui o kakahu hākinakina me hu i whare putunga te kamupene o.

Adidas

I whakaturia Brand Adidas e Adolf Dassler i muri i te parariraa o te kamupene o tona papa, i huaina Gebrüder Dassler Schuhfabrik. I te tīmatanga, ka whakatangi te ingoa te kamupene o rite Addas - te acronym o nga reta tuatahi o te kaiwhakarewa kamupene. Heoi, he marama torutoru i muri i puta ke Addas ki Adidas (kārangaranga o kaiwhakarewa roto i tona hoa Adi).

i hokona parani e toru here e whakaaturia ana i runga i te waitohu i te kamupene hākinakina Finnish Karhu i 1950, me te i ēnei rā ko reira te kāhua o te kamupene, i te mea wahi o te waitohu tino rongonui o rama rongonui. E te ara, faataipe te ropu te rongonui o te kamupene i runga i toru fenua.

Puma

Rudolf Dassler, te teina o Adolf Dassler, i tahuri, i whakaturia Puma waitohu. Ko rerekē i te tetahi tatou e matau nei te putanga tuatahi o te logo te kamupene o - whakatangi ingoa pakihi taketake rite «Ruda» (i runga i mo o te kaiwhakarewa Rudolf, Rudoo). E ai ki te tetahi putanga, i hangaia te putanga tuatahi o te waitohu i Rudolph, a i roto i te 60raa o te rau tau 20. kua whiwhi tohu nga fokotu'utu'u maheni katoa o nga Cougars.

Gucci

Ko te kamupene Gucci - te brainchild o Guchchio Guchchi, nana nei i hoatu te takenga mai o te tohu inaianei rongonui i roto i te 1921 i roto i Florence. Ko tētahi o ana tamariki e ono, ka ko te kaiwhakawhanake o te logo rongonui i roto i te 1933. tohu teie mahana Gucci ki te wahi chic o nga waitohu o rama rongonui o kakahu me te hū, i te mea he kotahi o te wahi tuatahi i runga i te āhukahuka.

Ko te taa o te huru hei pukapuka inaki G. Heoi, reira ko kore anake te reta, he tohu o te stirrups e rua - he waitohu ai'a Guchchio Guchchi, nei i hoko oko mo hoiho.

Givenchy

Givenchy - waitohu ahua, i whakaritea e te i roto i 1952 e Yuber Dzheyms Marcel Taffin de Givenchy. I teie mahana, hua hoki te kamupene kakara, kakahu me te whakapaipai. Waitohu o rama rongonui, tāpiri e te tohu rongonui o te whare ahua.

Ko te tino ohie engari ātaahua me te ātahu i te wa taua Moko hoahoa. Ko te wha 'G', noho i te rohe katoa. fakamanatu Givenchy logo whakapaipai Celtic purepure.

Riwai Strauss & Co

Ko te kamupene Riwai Strauss & Co. whakaturia (LS & CO) i roto i te tau 1853, i te wa ka oho Riwai Strauss i Franconia ki San Francisco ki te whakatairanga i te papanga peka pakihi o ona teina i runga i te rohe ki te hauauru. Kua i roto i 1870 te kamupene whakarewahia te hoko nui o overalls Tenimi, e e pai marara i roto i kaihoko.

E tano ia tapao e te patiti i te puka, mohiotia nei ki te tangata hou i roto i te huarahi, ka anga ki te kia hanga i muri anake 1920. Ko reira taa'eraa i puta logo taketake te kamupene o roto i 1886, me te ko te rua hoiho e haehae ana patiti ki ngā wāhanga rerekē. Waitohu-mohiotia rama kakahu, hītori o ratou hanganga, rite ki te tikanga, e tupuria ki pakiwaitara. Ko te kupu, ko te ahua o LS & CO logo mua e te aamu, i ko te tohu o te kounga o te hua: ko te taraiwa e here e rua patiti motokā rerekē ka peia te kupu ki te teihana ūnga.

Reebok

whakaturia te kamupene i roto i Ingarangi i te 1895, Foster, me ana tama i te hiahia o te kaiwhakarewa ki te whakatinana i ana tama sneakers titaha. I muri piki te Olympus o kaihanga ao i roto i 1958 te kaiwhakarewa o te mau mootua, Joe ko Jeff, whakaingoatia te kamupene Reebok. E pā ana te ingoa ki te fenua Awherika, te wahi «rhebok» - momo o anaterope. Waitohu o rama rongonui Reebok me Adidas inaianei no ki te ahua kāinga kotahi - Reebok ko te āpiti o Adidas mai 2005.

Louis Vuitton

whakatuwheratia te whare Fashion Louis Vuitton i 1854, i muri i nei mohio i te ao katoa e pā ana ki taonga o te kounga teitei, me te chic. kamupene logo kanohi nga waitohu o te tohu, me te hanga i te tā, faauruhia e te auaha Floral Japanese.

hello Kitty

pūāhua Sam i whakaaro, ka te aroaro ki te iwi whānui i roto i 1974 e Shintaro Tsuji, Sanrio rangatira kamupene. Ka rite ki te mea kua rehitatia rite te whakapakoko logo kamupene hokohoko Cute Kitty i te 1976.

I te tīmatanga, i te ingoa e rua te tīariari, i waenganui nei i reira ko te kōwhiringa: Hello Kitty ko Kitty White. ka tahuri te ingoa tuatahi taua katoa i ki kia atu ātaahua, me kua riro te huru te whakapakoko o milioni o ngā tamariki, me o ratou matua huri noa i te ao. Waitohu-mohiotia kamupene me rama o te kakahu, me te taonga tākaro o ngā tamariki, marara mua, hanga he pakaruhanga nui kotahi i roto i te mara o te pakihi.

kōrero

History, me te tona logo, rā hoki ki 1908, me te kua huaina te Kamupene Shoe kōrero Rubber. I roto i te 1915, tīmata te kaiwhakarewa o Mills kōrero hanga hu tēnehi, engari tino hira mō te hui i te kamupene o tupu i roto i 1917: te kaitākaro poitūkohu tomo Charles H. Taylor Mills tari ki te waewae, i whati. Hei whakahaere i te kaupapa o te kaipara, kua whakawhanakehia Mills he hu ki te rohe tiketike o runga o e kua riro i teie mahana Talafungani o ahumahi ahua hu ao.

Kōrero - e kore te mea tika i te waitohu, ko reira he taitahi katoa, hei tauira, ko te reira i roto i tenei Uilt hu piro Chemberlen 100 ngā i roto i te kēmu NBA i 1962, Maykl Dzhordan kakahu ano kōrero, ka te kaute te whāinga whakatakotoria i roto i te 1982. Ko te hu NBA e pā ana mō te wa roa, mau e taua pūrākau o te hākinakina rite Medzhik Dzhonson, Larry Bird me Dzhulius Irving.

Mai 2012, ko te rangatira o te waitohu te kamupene iti rongonui Nike.

Lacoste

Ko tētahi o nga rama matamua a tino, ko tona logo ko te kalokataile matomato, mohiotia ki katoa te hunga i te iti rawa i mua hiahia i roto i te ao ahua. I roto i te 1933, i whakaturia Jean Rene Lacoste te kamupene e hua hāte tēnehi, a ka hanga e te ingoa i te consonance ki pseudonym hākinakina o te kaiwhakarewa, e whakatangi rite te "kiri tarakona".

i whanau Tohu o Rene Lacoste, me te maha atu waitohu o rama rongonui. Worth reira i roto i tenei take. Ko te hītori o te tohu, ko te rite whai: ka whakatata te hoa o Rene i te koka iti tika mo te ngahau, engari hohoro ia ka logo o te waitohu, e te mohiotia inaianei ki te katoa.

Fendi

Kei te maha whakaritea te logo kamupene ki te puzzle: ue'i rua whanaunga Taupokia ki tahi i te tahi reta F. te kaiwhakarewa o te waitohu enei whakaaro - he kaihoahoa rongonui Karl Lagerfeld, nei whakaaro he waitohu mo te whare ahua o te tokorua Edward ko Adele Fendi. Kei te titirohia i inaianei tohu e mōhiotia o te whare ahua i runga i ia tuhinga, hainatia e ngā māngai o te Fendi rite te tā ahua Fendi colletions.

Chanel

Te waitohu rongonui i roto i te puka o te rua "C" īnaki ia atu, me te whakaritea "hoki-ki-hoki", i whakaputaina hoki te wa tuatahi i roto i te ao ahua i roto i 1925 i runga i te pounamu Chanel tau 5 kakara.

maha i maha ngā kōrero o ratou hanga waitohu pai-mohiotia rama, kia rite ki tupu ki te Chanel waitohu. Ko tētahi putanga o te kōrero o Mikhail Vrubel, e i roto i te 1886 peita i te hūhoiho, rite te Chanel-logo nāianei. Tētahi atu putanga ta e kore i kahore Vrubel whai wāhi i roto i te hanga o te huru, engari i whakamahia e rua noa horseshoes whiti rite te tohu o te angitu, me te te waimarie. Otiia whakapono te nuinga o kaihoahoa e te logo tohu nga waitohu o Koko Shanel - te kaiwhakarewa o te whare ahua French.

Calvin Klein

Whiringa 19, i hanga 1942 Calvin Klein waitohu, i hanga e wātea ana ki te iwi whānui te waitohu o nei i muri i anake 30 tau. Kōmāmā a ngāwari fakangalongata'a logo SC tokona hononga o te waitohu, na kua oti ki runga ki te pute o nga rua o tarau. Aita i maoro roa ka he tohu rongonui whakamahia rite te tohu o te kaiwhakanao kore anake, engari ano hoki i rite pane o te tango.

Versace

Ko te tohu o te waitohu rongonui taipe hono ki ngā kōrero Kariki me whakaatu matenga o te nakahi noa'i, e maha whakapaipai pukoro waitohu. Ko te torutoru rawa rama mohiotia, engari he uaua te waitohu Versace ki whakapoauau ki tetahi atu u.

anga Moko kaihoahoa i roto i 1978 Dzhanni Versachi, nei i pōlepole ki te Talafungani i roto i toi, na te putanga ki te Gorgon Medusa, kumea mataitai ki kohatu, kua riro te reira i te tohu, whakatinana attraction mate o te kaihoahoa ki te ao o te ahua.