Brand Guide - he ... Te hanga i tētahi pukapuka waitohu. Te whakawhanake i te pukapuka waitohu

Ko te faufaa o te whakawhanake i te tuakiri rangatōpū noa ko atu māramatanga o te kaipakihi. hopoi mai Whakaaetanga o rangatōpū tohu, tae, logos te kamupene o hua tūturu. E kore e ki te whakawhirinaki i runga i te take, ko te mea e tika ana ki te ako tino te katoa ngā āhuatanga o te tuakiri rangatōpū, whakaahua i te tikanga o te whakatairanga waitohu , me te mārama tohu ka, te wahi me te pehea, ki te mahi ki reira. Ki te mahi i tenei, e hiahia ana koe he pukapuka waitohu. Tenei ahua o te ako i runga i te whanaketanga me te whakatinanatanga o te tuakiri rangatōpū.

He aha te mea he pukapuka waitohu

Ko te iritiraa mau o te wā "pukapuka waitohu" tikanga te pukapuka o te waitohu. Tenei aratohu, e whakaata ana i nga āhuatanga matua o te tuakiri rangatōpū. Ko te tikanga e whakaputaina beeches i te puka o te rārangi tāngia. He mōhiohio e pā ana ki te kamupene, tona misioni, uara, me te whakaaro. i reira nga tauira he waitohu i roto i te pukapuka, me kua na ratou i roto i te maha rerekē (i roto i te tauine rerekē, tae, pango me te ma).

pukapuka waitohu - he kohinga o ngā āhuatanga o te kāhua mōhiotia o te kamupene, ki mārama ngā whakaahuatanga o nga taipitopito (i te waitohu ki te kāri pakihi), e tohu ana i te ara o te whakatairanga, me te popularization o rama. Ka rite ki te tikanga, kamupene whakaputa putanga rawa kiko, me te ātaahua, etahi o nei he tauira o toi tiketike.

Ko te hanganga o te pukapuka waitohu

O te akoranga, mārama aratohu i runga i te hanganga o ngā pukapuka kamupene e whai pūtake ana i reira. Heoi ka ia "tuhi" pai piri ki etahi ture whakaaetia.

Na i roto i to koutou tawai tika i ki kia toru (tikanga) wāhanga:

• I roto i te wāhanga tuatahi, tuu mōhiohio whānui e pā ana ki te kamupene, ona uara me te whakaaro e whakatairanga te reira. Here ti'a ia tatou ia whakahua te tangata whai wāhi i roto i te whanaketanga o te tuakiri rangatōpū. Whakamāramatia he pēhea e raina etahi huānga kāhua ake ka mahi ki kiritaki, hoa me ngā kaimahi.
• Kei te whakatapua ki te tikanga matua o te hanga, me te tono o te maha o te waitohu ataata te wāhanga tuarua. tae waitohu whakaritea, nga mea timatanga i ai e tautuhi koutou kamupene (mohio ki).
• Ko te wāhanga tuatoru tavini mōhiohio e pā ana te whakamahi i ngā huānga o te tuakiri rangatōpū i roto i ngā rauemi whakatairanga katoa. mārama tohu koe pehea kia kitea to koutou tuakiri rangatōpū i roto i te arumoni pouaka whakaata, i runga i ngā kāri pakihi, pānuitanga waho, i runga i te Ipurangi.

Ko te ihirangi o

O te akoranga, te hanganga o te pukapuka waitohu - he tukanga auaha. A ka taea e kia tino rerekē i te runga ake i tona hanganga rite ki te hua. e kore e taea te tiro Wawahanga mārama i mua, kanohi no ni'a ia'na e kore e he putanga ātaahua i te mōhiohio e titau koe ki te kite i reira.

Otiia, ki te ata titiro koutou i te arata'iraa e whakaarohia ana i runga i "tāutu" te kamupene o, ka kite koutou e kitea tona ihirangi te tūnga matua ki te waihanga i tētahi whakapakoko fakangalongata'a o te kamupene.

Ko te kupu, ko te pukapuka waitohu - ko te huinga o ngā puka, tikanga, me te tikanga mo te whanaketanga me te whakatairanga o te waitohu. Tenei arata'iraa i runga i whakatairanga pānuitanga. Ko tēnei whakaahuatanga o te rautaki hokohoko o te Here kiritaki (kiritaki) ki te whakapakoko motuhake. E te, e te tikanga nga mea timatanga katoa o pukapuka waitohu ki streamline me systematize te waitohu tikanga tono. Kei te mahi koe ki hoa kiritaki ranei e taea e mohio e ka ako koe i tetahi noa wahi.

O te akoranga, e kore e wareware e pā ana ki te ihirangi kounga o te waitohu. Muri i te paruru ataahua he roa, me te kua he whare kē. kia waiho koutou hua i te paerewa o te kounga. Te kore, koutou mau tautooraa katoa ki te tahuri a tawhio noa te waitohu sioloto aha e huru koutou tohu tōraro, amui i te reira ki te hua kino ratonga ranei.

Mō te faufaa o te waitohu

Whakawhanake pukapuka waitohu e taea waho te hanga o te waitohu. Ko te waitohu kia mau hono āhuatanga katoa o te tuakiri rangatōpū. I roto i te whānui, i te waitohu - ko reira he tohu motuhake o te ingoa o te kamupene, maha haere tahi e te tahi mau tohu.

He mea nui ki te tango i te huarahi haepapa ki te taua kanohi ataata o koutou kamupene. whakaata te waitohu koutou tuakiri, kino ki te e īnaki reira i roto i te ahua ki te logo o tetahi atu kamupene. e kore e hiahia ana koe te whakama? A e kore te whakawa e tāpiri te hari. A ka, ki te whakatau i tetahi atu whakahaere e kua whakamahia ratou e koe to ratou logo kamupene.

A, no te hanga i te logo, te karo i tetahi feohi kino. He pai ki te tīmata i te kōrero o te mau ana i te tiaki pai. Ranei te whai i te logo i roto i te tikanga kūpapa.

Ko te nui o onäianei, ka hoahoa i tētahi waitohu titau koe ki te matauranga nohinohi me taranata. Na reira ko te reira pai ki te tuku i tēnei mahi ki ngaio.

Elements o kāhua rangatōpū

Otiia e kore e te te ahua o te kamupene iti ki logo. kia hoki Ētahi āhuatanga kia whakanohoia i roto i to koutou pukapuka waitohu. kāhua Corporate - te reira koutou kāri pakihi, notepads, maramataka, pūhera, pānga, letterheads.

Na anake ka whakaaro te whanaketanga o te whakapakoko rangatōpū te wāhi ka ako koutou kaimahi i te kāri pakihi taua, hanga i roto i te kāhua taua. A, no te tiki i to koutou hoa, me kiritaki te pukapuka i runga i panereta, i roto i ngā pūhera, whakapaipai ki te waitohu maori. A, no te whakamahi koutou kaimahi i te tari kamupene.

kōpaki Rangatōpū, puku, puku flash, rātaka me te whakariterite,, ara trinkets parani - kia ratou whakaahuatanga i roto i te aratohu i te raina. Mai i enei pa mohio whakawhanake te whakapakoko o koutou whakahaere.

ngā wāhanga o te whanaketanga

Production o pukapuka tohu - e kore te mea o meneti. Anake i roto i te akoranga o te kōrero, whanau te aro me te whakaae o te tūranga rerekē te tino mārama, huinga mahinongofua o tikanga mo te whakatairanga o te whakapakoko rangatōpū.

Ehara i te mea e tika ana, tono aratohu waitohu, falala ki tohunga waho. Ko koe haepapa ki te whakahaere rangahau mākete i runga i te tūnga o te kamupene.

Miramirahia te āhuatanga matua tūturu i roto i a koutou. Whakamana koutou āhuatanga tangata kamupene: fakakaume'a, aro, tika me te cordiality. Fakakaukau ki he founga e kia kitea enei mau huru i roto i te āhuatanga o tō kāhua.

Kaua e wareware e pā ana ki te whakamahere mō te wā roa-. A feruri na me pehea ka mohio a koutou waitohu i kiritaki. Ko ka whakawhirinaki ai ki runga ki te aha misioni e tuu koe i te reira. kore me mohio ki kiritaki, kaimahi me hoa anake koe, a tonu te whakatau i te mau parau tumu e whai koutou me te hunga e transliruete.

e whakawhanake

Ki te kōrero tatou e pā ana ki ko wai e hanga he pukapuka waitohu, i reira e rua ara.

Ka taea e koe te kohikohi i raro i te parirau o te tari e ka arotahi ki runga i te hanganga me te whakatairanga o te tuakiri rangatōpū. Tenei tari Me kaitätari, marketers, PR iwi me kaihoahoa.

Ka taea e koe te rerekē te mahi i te iti. wahi tātari ki te whakawhanake ratou. Ko nga mea katoa atu e mahue ki ngaio e kai i te kuri ki runga ki te hanga o kaiarahi ki te waitohu. Koe anake te matapaki, te whakatikatika i te pukapuka waitohu. Ko te tauira whiwhi i te putanga, ka kotahi ano āta arotakea koutou, ka whakaaetia i te putanga pai.

A e ko kua ona pluses me minuses tetahi atu kōwhiringa. I roto i te take tuatahi e hiahia ana koe ki te kohikohi i te ngaio, a kahore te meka i e tonu koe ki te hiahia o ratou ratonga. I roto i te āhuatanga tuarua, e hiahia ana koe ki te aromatawai i te kounga o tuatoru-rōpū ratonga ngaio. Kia mahara, e kore e he pukapuka waitohu pai kia cheap.

whakataki o

e kore e album Tatae riro tetahi huānga o te whakapaipai i roto i te tari o te matenga. pukapuka waitohu - he taputapu mahi. tavini te reira ki te whakarite kia koutou ngā wā katoa kua whakatinanahia ona tikanga ki mahi.

A, no te mau ana i roto i te pakanga pānuitanga, i te mutunga o hononga wā roa-, te whakamahi i ngā tūemi i tona pukapuka kamupene. ka kia tōtika ake Co-mahi, ki te whakarato koe tou pukapuka waitohu (hōputu pdf) mo te tohutoro.

ka waiho Partners māmā ki te matau i te mau parau tumu taketake e kua whakatakotoria e koe i roto i tona whakapakoko. ka mohio ratou pehea ki te fakatonutonu ki te whakamahi i tō waitohu rite he reira ki te tohu i roto i te tā, ngā rauemi hiko i runga i te Ipurangi. e kore koe e whai i tetahi pōhēhē ki te panereta tuku, kāri pakihi, mātārere, polosiua.