Ingoa waitohu nui: whakatauranga. rama Popular me ratou waitohu

Ki te rā, he ingoa waitohu pai-mohiotia i runga i te ngutu o te katoa. kia tatou whakamahia ki a ratou, a e kore e whakaaro e pā ana ki te meka i kotahi ka haere mai enei ingoa te tangata ake ki taua muri ratou i reira he kōrero. A, takiwa, ko te tino ngā te "ora" waitohu, e tonu whawhai ratou mo te wahi i roto i te ahua o "patua parade", nga whakawākanga o te rongonui me te uara. korero matou ki a koutou e pā ana ki te rama tino rongonui i roto i mara rerekē.

Methods mō te tīpako i te ingoa

huaina te tukanga o te whakawhanake i te ingoa waitohu te whakaingoa. He maha ngā huarahi ki te waihanga i tētahi ingoa angitu mo te hua kamupene ranei. Ko te tuatahi - te kuware tino, ka he ingoa waitohu he ingoa i huaina te kaihanga ranei. Na whakakororiatia ratou ingoa Ford, Prada, Bosch, Dell me te tini ke atu.

Ko tētahi atu huarahi rongonui ki te waihanga taitara - ko te whakarāpopototanga. I roto i te nuinga o te wā i uru ranei he pukapuka o ngā ingoa me ngā ingoa whānau kaihanga, hoki kia kia piri ratou kīanga pukapuka. Heoi i reira, ko nga ingoa o WhM, "Lenovo", IBM, HP. kia puta ngā ingoa waitohu rite ki te hua o te whakamahi o kupu tīariari whakaaro ranei. Heoi i reira, ko Apple waitohu, Volkswagen, parakipere. Ko te tikanga i roto i te ingoa whakatairanga me te logo e pā ana ki etahi hītori, kōrero, tūturu ranei paki. I roto i te hokohoko, ka karanga i tenei ko mythologization waitohu.

ingoa waitohu rerekē

mohio te katoa te ingoa "Nokia", engari torutoru mohio he aha te tikanga o te reira. I te tīmatanga, puritia te kamupene he mira pepa, i hanga te wheketere i runga i te awa Nokianvirta, he putanga haapoto ka timata ki Neumann mo te kamupene hou. E mea pinepine ingoa waitohu e pā ana ki pūāhua pūrākau. ara te nuinga rerekē ki te whakamahi i te ingoa o te mea hanga namata ko te kamupene "Asus". Te hanga i tētahi whakakitenga mo te heke mai o te kamupene, kua tuhituhi nga rangatira i te rārangi o ona mau huru tūturu: kaha, wairua rikarika, wawetanga. i te āhuatanga enei āhuatanga katoa i te hoiho rongonui o ngā kōrero Kariki, Pegasus (te takikupu taketake - Pegasus). Otiia hiahia rangatira te kamupene o ki te whakaingoa i te kamupene whakaaetia ki te noho i te rārangi runga i roto i te whaiaronga waea. Mai ngaro te haupū tuatahi o te ingoa o te hoiho, a reira ko "Asus".

i homai Car "Volvo" te ingoa e tika ana ki te reo Roma mea "hurihia ahau" i roto i te kororia o ahunga pōro, i i whakaputaina tuatahi i te Whakahaere. haere ana te taua parau tumu kei te me te kamupene Volkswagen, tona ingoa - i te parau Tiamana "motokā o te iwi". Ko te tino rongonui, pea Neiumí ko te Apple waitohu. Stiv Dzhobs, te kaihanga waitohu me te marketer tino, ka mea i te iti rawa e toru putanga o te hītori o te putanga o te ingoa.

Ko te rama tino utu

Te paturaa i te waitohu titau haumi nui, me kamupene haere ki enei utu aau. I muri i te katoa, whakatairanga fakangalongata'a, ingoa ātaahua hoko. Ki te rā, i reira te mea he tohu pakanga mo te pūmatuatanga, e taea ana ki te whiwhi moni atu anake mo te ingoa. Kei te huri Top waitohu katoa tau, na anake te tikanga pono, me te rārangi o nga rama tino utu o te ao e kore e taea ki te hanga.

Otiia i roto i te rōpū o te feia faatere i roto i te tau tata wā ngā taua rama rite:

• Apple. Kua kua vai whakahuatia waitohu mai 1976. Ko tōna pūmatuatanga o te maha rau piriona tāra. Moko mo te waitohu i hanga e te kaihoahoa Rob Janov. Tuatahi ko reira tuhi pango me te ma, ka i whakaturia reira maheni ki he tokomaha putanga maha-tae. Hoki 22 nga tau, ia "noho" i roto i te puka o te kopere, engari ka hoki ki te whakapakoko taketake.

• Coca-Cola. He waitohu pai-mohiotia, e hua inu koropupū, puta i roto i 1892. Ko te pai ā-tau moni ki te maha tekau o pirioni o tāra. puta tata 130 tau ki muri Brand logo, i roto i nei te wa kua oti te reira i te tahi mau huringa, engari noho nga tae te taua.
• Microsoft. kamupene rorohiko waitohu puta i roto i te tau 1975. ngā eu i rima o nga rama tino faufaa i roto i te ao teie mahana. Hoki ka haere i te kamupene ora roa i roto i te torutoru waitohu, i tenei ra i reira he he kōwhiringa i roto i te 2012.
• Google. puta Kamupene Digital i 1998 me tenei ra tino ko tetahi o nga rama tino pai. Kua pehia Takikupu o te ingoa mō ngā tau o "te ora" 5 whakamohoatanga, putanga o tenei ra whakamahia mai i 2015. Ko te uara mākete o te waitohu, ko te neke atu i te $ 360 piriona.
• IBM. whakapumautia tētahi atu IT-kamupene i roto i 1911, ka tino te reira i roto i te whakaputa i te whānuitanga o te taputapu hiko. o e tata rawa te kamupene o i neke atu i $ 100 piriona.

hītori American

US - te wāhi o te hokohoko, a reira ko konei e reira e nga rama tuatahi. Hei tapiri mo nga kua whakahuatia Apple, Coca-cola, Google me etahi, i reira e te tahi atu te pai-mohio rama American. I roto ia ratou he:

• Disney. Ko te studio rongonui tenei ra ko te kaporeihana tūturu. I raro i te ingoa waitohu "Disney" haere taonga tākaro, sweets, kakahu.
• Nintendo. Ko te kamupene, i hua tamahanahana kēmu me ngā kēmu rorohiko, e mohiotia pai ki te iwi taitamariki katoa i runga i te ao.
• Starbucks. horahia te mekameka rongonui o nga whare kawhe inaianei huri noa te ao. A ka puta te reira i roto i te US i 1971. I teie mahana te uara o te kamupene moni ki te maha pirioni o tāra.
• Whole kai Market. hua-te kounga teitei mekameka o toa wikitoria nei te ao katoa, a ka hanga ai i roto i te United States.

E rave rahi US rama kakahu kua riro rongo te ao. Hei tauira, ko reira utu te haamana'oraa DC Hu, Diesel, Riwai a, Converce, Amazon. I teie mahana, te waitohu i te United States e he tauira o te hanganga o te waitohu, te pai.

Kia mohiotia rama Tiamana

Ko te whenua tuarua - te kāinga ki te rama ao-mohiotia taea te huaina Germany. e pā ana tēnei āhua e kiritaki ki te tika me te kounga. Ehara i te mea maere e maha rama Tiamana - he waitohu motokā.

BMW, "Mercedes", "Volkswagen", "Audi" riro te mau kororia o te whenua, me te kawe mai ratou rangatira i te pai hefty. whanau ano i roto i Germany o taua rama rongonui rite "Adidas" "Puma", "Bogner", "Hugo tōku". Tenei whenua Ko te wāhi o maha rama tiketike-tech pērā i "Siemens", "Bosch", "Gryundik". I tua atu, i roto i Germany haere mai ki te marama nui rama Paku pērā i "Fa", "Nivea", "Henkel".

Ingoa o rama hākinakina

I teie mahana, e kore he tokomaha e mahara i te wa ka he kakahu hākinakina anake te huanga o taiwhanga hākinakina me gymnasiums. Ua matau tatou ki te kitenga logo sipoti runga kakahu tüao, te wahi e taea e koe te haere ki te mahi, haere he rā ranei. E pā ana ēnei whakarerekētanga ki te whakatairanga o rama kakahu hākinakina. puta te ahua mo te taua taputapu i roto i te kakahu mua whakawhetai ki kaiwhakahaere waitohu, ko wai i hanga te aroha me te ngākau nui ki o ratou rama i te iwi noa.

I teie mahana te rongonui tino waitohu hākinakina me rama kawea hua nui ki ona rangatira. Ko te rama hākinakina tino pai-mohiotia he: Nike, Adidas, Puma, Asics, Umbro, New Balance, Reebok.

rama kāinga

Kua tīmata Russia ki wāhi i roto i hunuhunua ake ratou hua tau 25 anake i mua. Otiia kua puta nui mua etahi rama kāinga pai-mohiotia. I teie mahana rama Russian ko te kororia, me te whakapehapeha o te whenua. Ko te rama tino pai-mohiotia ngā nga wa Soviet, "Lada", "Aeroflot", "Kalashnikov", "Kamaz".

Otiia i roto i nga wa hou, i roto i Russia reira he rama e kua riro rongo te ao, i roto ia ratou: ko te kamupene mo te hanga o ngā hua pūmanawa ABBYY, te kamupene e hua pūmanawa anti-huaketo, Kaspersky Haumarutanga Ipurangi, «Rocket» rauemi karaka kamupene "Gazprom".

rama kakahu Popular

I muri i te kakahu kai ko tetahi o nga taonga tino pinepine hokona. Ko te 40 tau whakamutunga i roto i te ao ki te hanga i te ahurea o te kohi o rama e hanga kakahu kamupene. Kua riro rama Fashion wahi o te āhua noho, tetahi wahi o te ahurea rongonui. He rama o he papai, me te papatipu-mākete i roto i ia wāhanga ona ake kau taki.

He whakatauranga rongonui whānui a tawhio noa titiro rite tenei:

• Versace. whakapumautia Italian kakahu ahua papai waitohu i roto i te 1978.
• Gucci. Ko tētahi o te waitohu Itāriana matamua o kakahu papai hanga i roto i te tau 1922.
• Merekurai. Popular waitohu French o kakahu, ko te trendsetter mana i roto i te ao, i whakapumautia i roto i 1837.
• Prada. waitohu pai-mohiotia, e manufactures kakahu, hū me te papai oko, i whanau i roto i Itari i te tau 1913.
• Louis Vuitton. whakaturia te kamupene i roto i te 1854 i roto i Paris, a te tīmatanga motuhake i roto i te hanga o ngā pāhi papai me peke haere. I teie mahana, i raro i te waitohu hokona kakahu, hu, oko.
• Dolce & Gabbana. tailors Italian whakatangi whakatuwheratia whare tona ahua i roto i te 1982. Mau huru no te waitohu te kāhua maia, me te ahurei.
• Mango. Kua puta te Spanish kakahu waitohu i roto i te tau 1984, ko te runga wāhanga papatipu-mākete.
• Benetton. I hanga Italian kakahu waitohu i roto i te 1965 me te tīmatanga motuhake i roto i te hanga o nga mea whenu, inaianei hua kakahu mo nga tangata, nga wahine, me ngā tamariki.

E whanau rama Fashion maha, i roto i te taa ki, hei tauira, te motokā. Ētahi atu a atu i reira he tohu whāiti i runga i tona whakarongo me ngā āhuatanga.

hua waitohu rongonui

Hokona te nuinga i roto i te ao, he rama rongonui o kai. haapii iwi Advertising i tamarikitanga ki te ingoa o te rama e kua riro te täkupu o te kohi, a ētahi wā noa ratou ake ingoa. I teie mahana, ingoa waitohu mohiotia ao: "Danone", "Nestle", "Mars", "Unilever", "Ivi kai". ngā ratou e rave rahi rama rerekē me ngā hua. pakanga i waenganui i rama rongonui anake pōhara kē ki ia tau e haere. E piki pānui ratou o ratou hua, aro e aki ana i te kaihoko o te iti, i roto i ngā, i te kaihanga motu.