Moko: momo o waitohu. waitohu Kamupene. hanga logo

Ko te mahi o tetahi kamupene tīmata ki te hanga o te tuakiri rangatōpū, he wāhanga tuatahi o te hoahoa logo pā ana. Ko reira whakaatu te tohu te hononga o ngā hua ratonga ranei ki te hinonga ngā, whakaatu tona ariā me te maua e tetahi tikanga tetahi. Kia whai whakaaro ano tatou i roto i te taipitopito atu te mea tikanga he waitohu, momo waitohu me nga ture taketake o ratou whanaketanga.

Whakamarama me te tikanga

Moko - whakaatu reira ngā mōhiohio e pā ana ki te kamupene i roto i te hōputu kauwhata, tona kanohi tohu, he whakatangatatanga tohu, te whakatairanga āhukahuka me te mana o te kamupene. I roto i te mau parau te tahi atu - te haapotohia reira ingoa o te whakahaere kanohi i roto i te puka o te tapiri taketake, te whakamahi i te momotuhi motuhake, kāhua me te faahoho'araa. Ko te uara o te waitohu i roto i te ao pakihi ko te nui: titore reira te u i roto i te hinonga rite, kukume te aro o te kiritaki pea, "ta" e pā ana ki reira, hanga he ongo tuatahi. I muri i te katoa, ko reira i roto i te waitohu o te kamupene ki te kiritaki, me te whakawhanake i te whakaaro tino e pā ana ki o ratou mahi.

Ko te mana o te mana

Moko, rite ki te waitohu, he tonu me nga wahi katoa i roto i te titiro ki te whakapaipai i te panereta, tohu, kāri pakihi, tuhinga, i whai ahua ai te tokotoko. Na reira, kia whakatata tona hanga ki te fatongia rawa, te kimi i te toenga tika i waenganui i pragmatism me te auaha. Moko - e kore e tika i te kāhua ataahua, hanga mō ngā take rerehua. I momoho te whakawhanakehia te huru e taea ki te kukume kiritaki ki te waiho i muri ona whakataetae, ki te whakarite pūmau mahi tupu me te moni te kamupene o. Ahakoa hangaia ki te whiu ake te logo kino hohoro ngaro i roto i te hoa kanapa, hanga he ongo kino e pā ana ki te whakahaere.

Kia pehea te ko te logo: momo Moko

tohu whakairoiro me ngā tohu

Whakaaturia ai ngā mōhiohio e pā ana ki te kamupene i roto i tohu whakairoiro - whakaahua, pikitia, whakapakoko - waho te whakamahi o te kuputuhi. Visual kanohi o te logo pūāhua tohu te mauri o te hua mā te whakaatu i te mahi i te ingoa kamupene ranei. Hei tauira, te waitohu o te ekara e tohu i te ingoa o te whakahaere, "kōrero" e pā ana ki ona huru maitatai ngaio, me te morare teitei, whakamahia e ngā kamupene haere rite te tohu o te rere haumaru, me te angitu. tohu kauwhata i roto i tona puka parakore te uaua whakamahia, a kua meinga rongonui waitohu. Heoi, ki te wheako me te taranata ki te hanga i te matau, e kore te mea he mahi nui logo ataahua, me te kaha.

Tiro kuputuhi

umanga reta Te whakairotanga whakamahia nui atu pinepine atu i te whakairoiro. Waitohu i nui i roto i te noa: ko te ingoa haapotohia o te kamupene ona mahi ranei, e te nuinga o whakahuatia whakapotonga kauwhata te whakamahi i momotuhi motuhake, pūāhua ahurei (hei tauira, Coca-cola, Panasonic, Bosch). painga logo kuputuhi ko e ko te reira i te mārama rōpū me te tirohanga ataahua o te kamupene.

te whakakotahi momo

puta te nuinga o te huinga o rua ngā momo o waitohu i roto i te puka symbiosis ki te tohu whakairoiro ataata (pepeha, u ingoa waitohu ranei). E whakaaro waitohu ngā o umanga te tino kōrero, me te angitu mō ngā kamupene neraskruchennyh.

kāhua ārepa

Tenei tohu - kua kaha te kamupene tino noa, me te tokomaha e whakamahia ana i roto i te tirohanga o to ratou mōhiohio whakamahere tangohia. Ko ārepa logo whakaaro ngā ohie i roto i te hoahoa, i te kōrero tino me pupuri kāhua takitahi o te tohu noa i muri i te tukatuka tā. Tauira: Ford, Kodak, Sony, Motorola.

Ko te āhuatanga matua o te waitohu angitu

logo nehenehe hangaia, momo o waitohu, i roto i nei whakatau ia koutou ki te whiriwhiri, e kore koutou e taea e kī hua tino, ki te kahore i riro i te whanaketanga ki pūkete te whakaritenga taketake:

• Taumahinga. Ko te misioni matua o te waitohu - ki te kawe i te kiritaki ki te kaihoko.
• Te papû. Me whakamana te ru i roto i te puka whakamutua ano, me te poto, i waho te whakamahi o te maha nui o wahi iti, e te hunga tino uaua ki te whakawhiti ki te pepa.
• Informativeness. Tika kei logo hangaia te mauri taketake o nga karere ngā mōhiohio e pā ana ki te kamupene, e tohu ana i te ripeka i waenganui i te ahua laconic me te kanohi oti tino o reira.
• Taketake, me te ahurei. Mark kore me ngā te whakaaro tahaetia o tinihanga, nga ritenga o tetahi waitohu, a ki te tautuhi i tō hua ngā ratonga ranei.
• Faahiahia - pānga i runga i kiritaki i roto i te aronganui, tirohanga rerehua.
• Memorability. Te hanga i te waitohu titau te kimi i te pauna i waenganui i te taketake me te mana āhua ake o te tohu, me te noho pai o te perception.
• Hāngai ki te whakapakoko, mana, ngā mahi, me ngā whāinga o te kamupene.
• Ringa rehe e - he pikitia logo mārama i runga i te tuhinga, me i mahi kāri, hua me taonga.

Rawa te hanganga o waitohu

Piri, no te hoahoa he waitohu faufaa nui ki te tae, momotuhi, me te āhua o te taipe, hangatonu pe ta'efakahangatonu kia e pā tona perception i te wāhi hinengaro o te tirohanga.

• Tae. Ko te kaupapa tae o te logo tīpakohia i runga ki te pānga o te tae i runga i te konä tangata. Hei tauira, matomato, puru, he ongo pai, reka, me te reka tae puru i runga tangata, i te papatae karaka whero me te kanapa ko te stimulant me fefeka. I tua atu, e hiahia ana koe ki te tango i ki pūkete te faufaa o te rōpū, me te tae, i roto i te tikanga e kore ki te e mau. tūtohu tohunga te whakamahi o te tohu i roto i te hoahoa o kore ake atu i te toru ngā tae, tino te faaru'eraa i te atarangi, hurihurihanga me te papanga.

• Momotuhi i runga i te arotahi o te kamupene rānei taea e nui, laconic, rauangi, me tōrino te me ānau. kia ngāwari ia lau ka matau.
• Puka. āhua Manakohia - tapatoru, tapawha, porohita, me ngā ona. Ko te puka tika o te logo - he katoa, take pai ki runga ki tetahi mata, pūnaha hautanga o ngā tohu i waho te whakamahi o ngā wāhanga iti.

Tīmata-ake kamupene, i te mea i raro i te whanaketanga o te tuakiri rangatōpū, he mea e tika ana ki te mohio ki ta te logo, momo o waitohu, ngā whakaritenga taketake me ngā āhuatanga o tona hanganga. No te mea logo tika hangaia he uara rangatōpū faufaa.