He tauira o te rangahau mākete me te hakari o nga hua i roto i te pūrongo

whakatau Tetahi u ki te waiho i te mākete, taka i roto i ngā āhuatanga whakataetae kaki. I roto i te tikanga e kore e ki te haere kaihau, kia tonu kia koe "tere, teitei, kaha." Otiia pehea ki te whakapuaki te aha e hiahia ana koe ki te mahi i tenei? Hoki tenei a kawea atu rangahau mākete. Ka taea te māngai tētahi tauira i roto i te puka o te tātari o ngā āhuatanga katoa e pā te hua, te ratonga rānei e i raro i nga tikanga ngā. Ko ia te matua ki te angitu tonu o te kamupene me te paetae o ngā whāinga katoa.

Te whakahaere matatini me te

O te mea ko te tukanga katoa o te tātaritanga o ngā āhuatanga o waho, me te ā o te kamupene? rangahau Market Ko te pūtake o te mahi hokohoko o tetahi kamupene. Ko tā te reira i tātaritanga o tikanga katoa e pā te whakatinanatanga angitu o te hua, te ratonga rānei e. Tei rangahau marketing matatini i runga i nga āhuatanga ngā o te taonga, ngā mahi o te kamupene, te tauine o te hanga, a na i runga i. D. ano, te tokoingoa tino nui o te rangahau mākete ko te whāinga hopea. ahakoa rapu te u ki te tomo i te taumata o te ao? Ki te hiahia ia āhukahuka me te tupu o te mateaki ki te hua? hanga ranei te te huringa i roto i te wāhanga utu rerekē? Anake i runga i te pūtake o ngā whāinga tika, me te pai-whakatakoto taea matau he aha te ahua o te rauemi kia kohia i roto i te tātari.

Kāwai Market Rangahau

I ngā wā, i reira ko nga wāhanga e whai ake nei o te ako mākete:

• Ko te ako o te tono.

I roto i te akoranga o tenei tātaritanga, ine rahinga o taonga nui i roto i te mākete, te ako o te buka kawemai / kaweake, te aroaro, me te / ranei te huringa i roto i tona rārangi. tenei katoa ka taea ki a tatou hanga matapae e pā ana ki te tupu heke tuku taumata ranei.

Kei te hoki feruri tona hanganga konei. E pā ana tēnei ki te ahua o ngā hua hou, me rama, ngā Mokatere tāmata. he supply Market i roto i te āhua o te huringa tamau. Ki te whakaaro tatou i te āhuatanga ki te whakapai kanohi ki te kotahi hua ngā (hei tauira o te rangahau hokohoko o taonga e taea te tango i pēpē tātari hopi), i konei e hiahia ana tatou ki te ako i te ia whanaketanga o ngā hua whakataetae ', tikanga mākete ao me ētahi atu āhuatanga e whakaawe te hanganga supply ki te hopi. I roto i te āhuatanga hou, ko te tino nohopuku te whakahoutanga me te roha o te whānui me te whānuitanga o ngā taonga e patua ana mo te hoko,. Kei te awe reira e rua waitohu hou, rama mua unreleased ka whakatere te whakapai ake o taonga kua hua.

• ako tono.

Ko tenei, pea, e taea te huaina te take tuatahi e faaite te taumata o te tono mo te hua tetahi ratonga ranei. whakaata ana tēnei tohu te kaha o te kiritaki, ngā hiahia me ngā tūmanako, ngā āhuatanga o te whanonga kiritaki, huringa taea ki te hua o te moni e tika ana ki te tupu hanga atamira ranei o tona huringa ora. TAUIRA hoko rangahau i roto i tenei take e taea te kanohi rite te kauwhata i raro nei.

Hei te tautuhi i te hiahia i roto i te hua ranei te taviniraa he mea nui ki te mohio te mahi o te kaha mākete. E ko, tata te tōpuni o tenei hua kei runga i te pūtake o tohu o hokohoko ke me tatauranga ahumahi.

• Hei ako i te tikanga o te whakataetae mākete.

He nui tenei tātari no runga i te pūtake o ona whakatau whakahaere hua, te whakaaro o te mea ki te whakanui i te whai huatanga o te kamupene. TAUIRA hoko rangahau i roto i tēnei kāwai e taea te kanohi rite he āhuatanga whakatairite kamupene i homai me ratou whakataetae matua. Ko reira kua whakaaro te mahi e kore e anake o ngā umanga, kaihoko me kaihoko o kamupene, engari ano hoki mahi arumoni whānui anö i roto i te mākete ngā, te tikanga o te kaupapa o te taonga, takere o te whakatinanatanga, take ture, hokohoko, me ngā āhuatanga tōrangapū, a na i runga i. D.

Methods mō te ngotonga mākete

Whakahaere rangahau mākete ki te whakatau i te kōwhiringa pai mo te tohatoha me te hoko o taonga me ngā ratonga. I roto i ngā āhuatanga hou i reira e toru ara matua ki te tomo i te mākete.

• Waihanga koutou ake whatunga tohatoha.

Ki te whiriwhiri koe i tenei tikanga o te kătahi mākete me te tuatahi ata ako nga pakaritanga me ngā ngoikoretanga o whakataetae, ki te whakarite me te whakangungu o ratou māngai nei e taea ki te tiaki i nga ngākau nuitanga o tou kamupene, me ki te whakaongaonga tipu hoko.

• Ko te whakamahi o hoko āpiha motuhake.

Na roto i tenei ara o mahara ki te rapu o whatunga tohatoha ngā. E nehenehe te reira rite kaipakihi tūmataiti, me te toa nui, me te ara hokomaha.

He tauira o te rangahau mākete

I roto i te tukanga o te ako e tuu i te kohinga, te tātari me te systematization o ngā raraunga katoa riro i runga i nga āhuatanga o waho, me te ā o te kamupene, ona whakataetae, hua me te mākete rite te katoa.

Kohia i roto i te akoranga o te ako e te aroaro i roto i te puka o te pūrongo tënei o te tūemi e whai ake nei:

• Tātaritanga o ngā mōhiohio ā-kamupene (whāinga / whāinga, kite toitü o nga huarahi whanaketanga kamupene, tona production āheinga, ngā kaha, me ngā ngoikoretanga o te kamupene).
• Rōrahi me akiaki o te whanaketanga mākete (akiakinga whanaketanga me ngā rerekētanga i roto i te mākete, te rahi mākete o nāianei).
• Whakawāhanga o te mākete (hanganga me te tautoko o ngā paearu whakawāhanga, whakaahuatanga o te wāhanga matua o te mākete, he whakawāhanga atu taipitopito o te rōpū tino whaihua o kaihoko).
• tātari Market (tautuhi i te whakaritenga kounga, te ngā mākete nui, āhuatanga matua awe i te whakatau ki te hoko i te hua ranei ratonga, te huru o kiritaki ki te kounga, tauārai mākete).
• tātari whakataetae (whakawāhanga o hinonga-whakataetae, ako ratou rautaki whanaketanga matua, he tātaritanga o te kaupapa here utu i runga i te mākete, forecasting te whanaketanga o te āhuatanga whakataetae).
• hoko matapae me opuaraa mō te whanaketanga pakihi (whāinga rautaki o te kaupapa, me te SWOT-tātaritanga).