Ko te karapu

I teie mahana, Kei te piki tangi te wā rite i roto i kaipakihi mātanga, me i roto i te hunga e whakamahere tika ki te mahi i to ratou ake mea. Kia kite a he aha te täne, he aha painga whakarato reira me te mea e hiahia ana koe ki te tango i ki pūkete ki tenei tikanga o te whakahaere pakihi.

Ko te ngako o te ariā o

Ko te pakiaka o te kupu Taketake i te franchir French, e whakawhiti ki "faati'amâ" me te āta hono ana ki te whakarato i roto i 1559 o nga tika me nga rangatiratanga o te episekopo. Te whakautu ki te pātai e pā ana ki te mea ko te karapu, kia tuhia te reira e puta ia i roto i te Anotau, ka whakaaetia ana Barons te kingi o Ingarangi i te tika ki te riro i etahi rohe takoha i roto i te utu mo te tahi atu ratonga. I te wa ano e taea te iwi tiki noa mo te tukua e te utu ki te hokohoko i hokohokonga me mākete o te pa. wahi motuhake i reira hoko ratou o ratou hua, i ona ake ingoa - kapa.

I roto i to tatou wa, i roto i te tikanga whānui, Franchising tikanga "reti" he ti'araa arumoni ranei waitohu. Ki te rā, hei utu o tito tahi mea hou, ka taea e koe te hoko noa i te pakihi angitu, me te pārekareka ki kua kua oti whakamatauria nga painga, me te kï hua me ngā ratonga. Kei te korero economists i roto i o ratou oko, e ko te karapu, te tautuhi i te reira rite te momo o te pakihi i roto i nei te franchisor (te rangatira kamupene) whakawhiti te franchisee (te kamupene ope pera-ka karanga ranei he kaipakihi motuhake) te tika ki te hoko i to ratou hua i roto i te utu mo te mahi whakahauanga o nga tikanga motuhake. Ko ētahi o ēnei:

• pipiki ki āhuatanga kounga motuhake;
• te whakamahi o etahi hangarau;
• whakahaere pakihi i tohua i raro i te waitohu o te kaupapa whakawhanakehia me wāhi mārama tohua.

Franchise - tauira o kaupapa angitu

I roto i Russia, tenei ahua o te mahi ka rongonui huri noa te hawhe tuarua o te 90. Whakatika ki tenei wa i roto i to tatou whenua, i mohio torutoru rawa te iwi he aha te kapa, me te aha painga kua reira. Na, kia rite ki ngā tohunga ngā i roto i te mākete Russian angitu mahi i runga i 200 kamupene karapu. I roto ia ratou he pera ingoa waitohu pai-mohio rite Xerox, arararo, Kodak, Baskin Robbins, Alphagraphics me etahi atu.

E ai ki te whakatauranga whakaputaina i roto i te putanga Russian o Forbes, te kapa tino pai i roto i 2013 faaite nga hoa o te kamupene "Pirika" (ahumahi me te hoko o te taonga). Moni i raro i tenei waitohu ko maha tae 40%. tangohia te wahi tuarua i te taha o te kamupene "Crossroads Express" (te whatunga o putanga hokohoko i roto i te whare), me te tuatoru - "Positronics" (te whatunga o ngā toa hoko te hikohiko).

raruraru Franchising

mahere Rite ka kï pakihi, tata kore mōrea, no ki te whatunga hokohoko pānui, me te turanga rite ki te tīmata i te pakihi - he, o te akoranga, oro nui. Otiia e kore e wareware e pā ana ki te āhuatanga kino. Ko te tuatahi o ratou - he mate o mana motuhake: te katoa mahi pakihi riro i muri i te mutunga o te tiriti tino ture iti o franchisor. I tua atu, mahi ana ki te kamupene pai mohiotia tā utu nui marama, a ka taea e mahia ana e ia he patu fakamamahi ki hua. pā ana te āhuatanga kino te toru te ki te meka e whanaunga tata ngā mema katoa o te whatunga täne ki ia atu, me te hapa o tetahi o ratou e arahi ki te parekura ētahi atu. Heoi, i reira he kahore mahi e e kī 100% angitu. Te tangata whakawa Franchising, te tangata - e kore. I roto i tetahi take, ki te mea i reira ka waiho he karapu rawa pai, he aha e kore e tangohia painga? Ko te nui māmā atu i tīmata i te wahanga.