Samvel Avetisyan: haurongo me te whakaahua

Katoa ra i runga i te whata i reira he rau o ngā hua hou. Miriona o kiritaki, piri ki etahi o "ratou" te mau parau tumu, whiwhi tūemi hou.

He aha te mea te pūtake o to ratou whiriwhiri?

Ko te utu he pai rawa pakeke maha te kaihoko. kite ratou i te matapihi toa, i runga i nei he maha nui o ngā hua rite i kamupene rerekē. whakatau ētahi o nga kiritaki i runga i te mīhini ki te hoko, te tangata arata'ihia e utu. He pakari Otiia he tokomaha te hoko i te hua ngā. He aha i meinga e ratou tenei whiriwhiri? He aha arahina? Kaihoko ako etahi waitohu, me te hanga i te kōwhiringa.

Ko tētahi kani te ad ranei rongonga i noho tata ana, i ētahi atu arotake mau hoa ranei matau tetahi mōhiohio e pā ana ki te waitohu. kore e mea faufaa te reira. Ko tenei kōrero e kiritaki E mōhio o te mea ratou kite. utu ratou whakarongo ki te kitea, tohu mōhiotia o te kamupene ngā.

Ko wai kei te mahi ki te riro i te hua e mōhiotia? tahuri te reira i roto i tino tika? kitea e ahau i te kaihoko? marketers reira. Ngaio e taea e kore anake ki te aromatawai i te mākete, engari te whakaoti ano hoki te raruraru o kiritaki pea. Mataotao ko wai e taea te tautuhi me te whakatau i nga hiahia o kiritaki. Ko tētahi o ratou - Samvel Avetisyan.

Ko wai te mea ia?

Samvel - tetahi o nga tohunga ārahi Russian i roto i te hokohoko me te brendmeykerov. Ngaio, kua mohiotia e ia kia rite ki te pionie o te whakahaere waitohu. Ko māia e te waitohu ia - te reira e kore tākai ataahua, ingoa ranei. Waitohu - Ko reira he whakaaro, he kupu, he whakakitenga, he kawenata.

whakaaro ia e whakaturia nga parau tumu i roto i Kotler, mutu mahi. I mahi ia ki te hua, e kore ki te uara me te whakaaro. Marketing Modern - e kore te mea he huinga o taputapu hokohoko, me pūāhua faafariuraa toi tenei.

E kore te te kiritaki whiwhi i te taonga mō ngā take utilitarian, a ka hokona tohu - etahi neckties waitohu, mataaratanga, hu kawe ētahi atu pārongo atu kupu kuputuhi ranei ia.

Samvel Avetisyan kï tika i roto i te mahi. tohu Tata katoa te pai-mohiotia, te hanganga o nei e ia wāhi - "Tinkoff", "Han", "Kingi-Matua", "Darya", "Tekhnoshok", "Moemoeā o te rangatira", "Tekiza", "Picador".

Pehea te reira katoa i timata?

Fanauhia i roto i te 1960 i roto i te Tbilisi. faaoti ahau ki te riro i te kōrero, me te whakauru i roto i te University Leningrad i te Faculty o History. I muri i te mutunga i reira nga rua anake ara ki te haere tonu o ratou mahi: mahi pūtaiao rōpū ranei.

tonu Samvel Avetisyan ana akoranga i roto i te kura puta, a ka mahi hoki e whitu nga tau i roto i te kairangahau Public Library. Kotahi tekau nga tau i he mema o te Pāti Communist ka tuhituhi he raupapa o ngā tuhinga e pā ana ki te hītori tōrangapū o Russia. Ko e founga tona haurongo pūtaiao tenei.

I whakaae Samvel Avetisyan e pūtaiao - tona karangatia. Otiia kahore he mea pehea mahi faaieie, e kore e he rota o te moni mahi i te reira. I ia ki te tautoko i tona hapu (i Samvel e rima ngā tamariki). Waiho i uaua te pūtaiao. Ko te kore o te moni ka mau tona takoha. Na ka mau ia ki te tupono. I roto i te niupepa i kite ahau i tētahi pānuitanga mo te mahi - te kamupene Oleg Tinkoff hiahiatia te kaiwhakahaere hokohoko.

Careers i roto i te hokohoko

I roto i te April 1995, ka haere mai Avetisyan i mo te uiuiraa. Ka rite ki manatu ia, roa te reira e wha tekau meneti. timata Samvel mahi rite te kaiwhakahaere o te hokohoko mo "Petrosib" - toa "Myuzikshok" whatunga me "Tekhnoshok". I roto i Tinkoff 10 tau whakahaere Avetisyan toru kaupapa - "Tekhnoshok" "Daria" me te pia tauira "T".

"Tekhnoshok"

Samvel Avetisyan - hoko orurehau ki te wawata pai. Creative huru taata, e ia i taea e ki tango painga o te "kau" me te whakatinana i te wairua hihiko whakaaro i roto i tona tuatahi kaupapa - "Tekhnoshok".

I roto i te 1996, ka tū te pakanga. I whakairihia Pita "pānuitanga waho" - ki te puipuitua o te punga pa panorama me pepeha te fafau "oaoa - ko reira i teie nei". kihai i te iwi e mohio ki te reira. Whakangungu rakau i pā ana ki te mano.

Samvel me tona kapa he iti "oti" te whakaaro, a ka honoa mai ki enei whakangungu rakau tona - i runga i te papamuri pa punga i roto i nei maringi runga moni ki irirangi tīwharawhara me televisions. Whakapūtātia te wāhitau o ngā toa, me te pepeha. "Apopo - ko tenei to tatou" Ko te pa tonu hau e kua pau te kamupene moni nui o te moni i runga i te pānuitanga. I roto i te meka, kei te tika te whakamahia ratou hetia whakatutuki pānuitanga.

I roto i te raumati o 1997 i mahue Samvel Avetisyan "Tekhnoshok". He kahore mātauranga motuhake, whakapumautia e ia ia kia rite ki te pānui pūmanawa me marketers. A i tanguru 2000, ka karanga Tinkoff ia, whakaekea ki te mahi i dumplings "Daria." He tokorua o nga marama mohio Samvel e ko te reira i te faaineineraa hoko-mua.

"Daria"

i te rōpū te mahi - ki mai anō te "Daria" i roto i te ngāwari hua tunu. i ratou i te reira. Ko te whakaaro o tetahi o nga hea i ki te whakapai ake i te āhuatanga tatauranga. Te reira i tangohia e wahi anake i roto i St Petersburg, kia kore rawa te pai mōhiotia.

Ko te whakaaro e ia Darya, whanau i roto i te 2002, rua utua te kamupene he moni puranga i te taikaha o te kāwanatanga. Samvel Avetisyan (whakaahua i runga ake) kua taronatia ake atu i te rua rau ngā pānui i roto i te haumanu me hōhipera whakawhānau o te pa. I roto i te tau whanau 800 Pīhono i roto i St Petersburg. No te whakarite, i roto i te 2001 i reira i kore te 45. anake I tenei wāhi mutu.

Ko te hunga e haere mai mo te karaati, ka arahina i runga i te haerenga o te tipu. Ko tētahi o nga ahumahi tuatahi e whakatau paerewa Western o te mâ - kowiri tira, polymer kuaha, karapu, kaone me kopare.

I te manuhiri, i fakafofonga'i e kei te "Daria" Kei roto i te tahi mau whawhe, hanga ana e ia he ongo nui. riro ratou "karere o pai", korero e pā ana ki reira ki a ratou hoa.

I muri i te hoko o "Daria" ko reira te wa ki te whakatau - ki te waiho haere ki te kaupapa pia ranei. ka timata Tinkoff ki te hanga i te waipiro i roto i Pushkino.

Peerehepa "T"

He marketer whai hua me te whai i nga ngā, ki matau te whanonga o te iwi, me te riro hangarau hou. Ka rite ki tupu te mākete, ka whakakapia ahurea kiritaki e hiahia whaiaroaro pāpori me ngā uara wairua. Ko te ahua o te taua rite nahanaha o Maslow, engari kōaro. A mahi i te reira, Samvel tino.

He tauira tino o tenei - te pia waitohu "T", te whakaaro taketake i - te kōrero i mohio me. Kei te hangaia te reira mo te whakarongo ngā ākonga. Ratou uara matua - he kōrero. Reira anake noho ki te āwhina ia ratou - ki te hinga aukati kōrero me complexes. Hei hoatu i te whakaaro o te āhua o te taunu - kia maia, kōrero, haere ki te "T". Ko te matua o te kaupapa, ko te hanga o te pae dating.

Hei pānui whakamahia ataata rerekē. Otiia e kore e whiwhi ratou katoa angitu. Ko te tuatahi, me te yacht, hanga he Nahe. no te whakaaro ki Oleg Kompasovu: he tangata e takoto ana i runga i te yacht, i runga i nga taha o te kotiro - pango me te ma. "A, no te tangata katoa e kite ātaahua moe, ia kite pango me te ma."

Samvel Avetisyan tuatahi e kore te te whakaaro whakaae, engari parakore a whakatinana reira. shooting kiriata haere ratou ki Portugal. kitea te reira i tetahi wahine pango, kawea kakaho. tukua matou he waka, me mo te iti te moni i hanga i te pūrongo.

Ka taea e tino whakaaro auaha whakaora i te pūtea. Marketing "T" whakaritea $ 7.5 miriona, a ka tutuki te whāinga 5. Aita i maoro i muri i hokona te kamupene ki te maro Beletita mō $ 60 miriona.

He marketer pai - i roto i te kaipakihi ua Samvel ka mahue ki te rewa noa.

"Archidea"

I roto i te Hānuere 2006, Samvel S. whakaturia tona ake u. hanga te kamupene iti te ake o e whitu iwi. Te reira i ko anake āwangawanga ki te whanaketanga o ngā whakaaro, me te te hoahoa me te hanganga o pānuitanga - reira ko te kiritaki o pakihi.

Kaupapa e pā ana ki ngā rāngai - kai, hikohiko, me te ake. Ko te kamupene ko te ake ki te tekau kaupapa i te tau. Ko te rerekē haere toharite o tona kamupene "Archidea" - e pā ana ki $ 3 miriona te tau.

I roto i kiritaki o te u pai-mohiotia kamupene - "Atlant-M", "Technosila", "Ren-TV", "Eldorado", me ētahi atu.

whakaako

I roto i te tau 1999 Samvel Sergeevich Avetisyan tuite i te Stockholm kura o te Economics. I roto i te 2004 ako ia i ngā akoranga INSEAD i te hōtaka MBA. Ko te utu o te whakangungu he 20 000 euros. ta ia whakamahi nui Samvel tenei whakangungu ki te kahore he pai.

Institutions pērā i te MBA tukua kaiwhakahaere hōhā, me te rite-whakaaro. No te kamupene nui, e whai hua ki te waihanga i tētahi mahi raruraru-free taua tohunga. Otiia e kore e waiho e ratou taea ki te whai wāhi ki tona tupu me te whanaketanga, me te ki te hanga i tētahi kau taki kanapa.

Samvel haere i reira hoki ngahau - ki kite te mea ko te ke mātauranga pūnaha. Ki te ia i ngā ākonga i 18 whenua. Ko ngā ki te kōrero ki te hoa mahi, riro hoa hou.

Avetisyan Samvel - he kaiako ngingila. kairangahau o mua, e matau ana ia e founga ki te hanga i te mau haapiiraa masterly me whakangahau. arata'i te reira i ki te kura Higher o Economics o te maha kōwae o te hōtaka MBA. Ia haapii a te kaipupuri i te nohoanga i Moscow State University. kauwhau ia i te kura o Ingarangi o Design, me rite i roto i te kura Stockholm o Economics me Skolkovo.

akomanga Kaiwhakaako me kauwhau Samvel rongonui. E te ara, te utu ia wahi i roto i te hui kotahi-ra - 7 miriona moni. Tona ingoa mohiotia te rua i Russia, a ki waho.

Marketer ki runga i rua tekau nga tau wheako, e kore i taea e Samvel faaite ratou mōhiotanga ki hoa. "Whakamutua o hokohoko mangere" - he kohinga o ngā uiuinga me ngā tuhinga e tuhituhi Samvel Avetisyan.

Pukapuka e pā ana ki waitohu, hoatu te mōrahi o te kōrero whai hua - he rarity. I roto i te kohinga taua wehea Samvel S. hītori o te waitohu, te mātai take taketake me te kaituhi o te rapunga whakaaro waitohu.