Ngako me te mau parau tumu o te hokohoko i roto i ngā o te rautaki whanaketanga auaha

Ngatahi me te taupuhipuhinga o te ārai me te rangahau mākete kia kitea mārama ka whakatairite i te ihirangi o ia o ratou, me te kotahi me te tahi atu e hāngai ana i runga i te mau parau tumu puāwaitanga o te hokohoko. Whakahaere ārai matatini me te rangahau mākete ko te tikanga matua mo te hanga, me te arumonitanga o innovations. Mahi enei akoranga me te rangahau, me te whanaketanga, titau te hanganga o te rōpū whakahaere o ngā waeine e hāngai ana o ngaio tohu, ngā tamau me te arotahi ratou i runga i whakaoti rapanga i roto i runga i te rautaki whiriwhiri.

Ngako me te mau parau tumu o te hokohoko i roto i ngā o te whanaketanga auaha o te kamupene te mutunga kitea i roto i te meka e kua hanga innovations arumoni angitu rite ki te hua o te mahi tahi tata i waenganui i ngā waeine e mahi ana R & D, me nga ratonga ārai me te hokohoko, i te whakaaro tuatahi o te hua hou tukanga ranei noa tona tango i runga i mākete me te whakatinanatanga o ngā whāinga rautaki kē (whakarato hiahia mākete motuhake, whakawhänui production pukapuka, me te whakanui ake i share mākete, wāhi ki ngā mākete hou, me ētahi atu).

Tikanga mō te whakatinanatanga whai hua o te rautaki o te whanaketanga auaha ko te hanga o te mana whakairo hinengaro (IP) e hanga ake te turanga, e hāngai ana i runga i te faufaa o e taea te kawe i te rautaki pakihi o te whakahaere, te whāinga me te mau parau tumu o te hokohoko te kamupene o.

Tei runga i te aroaro me te taimaha o te ārai pūtaiao kōpaki i runga i te whakahaere matatau taea te tango:

he) rautaki ārahi, ki te te hanga o te tenenga, e taea e te pūtake o ngā hua hou, me hangarau;

b) ki te rautaki whakapai ake i te taonga i hanga, me te hangarau i hanga hanga, tuku ki a ratou te whakatutuki i te āhuatanga qualitatively hou, me te whakatau i te tipu hiahia o te mākete;

c) he rautaki ora, tetahi wahi ki te anake i te tenenga whakapiki i te kounga o taonga.

Kore, ko te pai rawa o te rautaki tei runga i kaha pūtea, me te logistical o te kamupene e kore anake, engari ano hoki i runga i te āhua o te pai te kitenga o nga parau tumu matua o te hokohoko hinonga auaha. Ko tētahi o ratou ko e i roto i te whakataetae ā-ao tuwhera i roto i te rautaki o te whanaketanga auaha o te ōhanga te angitu wā tino nui, ko te ki te arotahi rauemi i runga i te wāhi e whakarato, i runga i te ringa kotahi, he painga whakataetae tauwhiro i roto i te taumata pūtaiao, me te hangarau tiketike o te hanga hangarau me ngā hua, me i runga i te tahi atu - he utu production whakaritea raro, te tono mo te hua i homai ranei hangarau mākete motuhake. Ko te whakahoki ki tenei pātai me te tikanga e ki te whakarato ratonga hokohoko, e mau ana i roto i te kaupapa here kōrero o te whakahaere. He mea nui ki te whakarato i urupare i waenga i te hua takawaenga o te whanaketanga me te hua o te rangahau hoko, ki te hanga faatanoraa o te mau faaotiraa whakahaere i roto i te whakatinanatanga o ngā tukanga auaha. E whakaatu ana wheako Foreign e whai enei rangahau hoko i te hanganga o te whakaaro e whakatutuki i ngā matea mākete o nāianei.

whakaaro hoki te mau parau tumu Marketing i roto i te anga o te rautaki auaha e i roto i te whakarato painga whakataetae, he wāhi nui ki te tākaro ngā tamau tika ki nga ngā o innovations me ngā tari ārai i ngā wāhanga katoa o te huringa auaha - i te tenenga ki arumoni. Ko te mau tautooraa matua o te wehenga ārai o te kamupene kia arotahi ki runga i whakaoti rapanga matatini, whai wāhi ki whiwhi i te hua pai taea - te tiaki riro te mata whakataetae ranei.

I roto i te ngā:

- e mau ana i roto i rapu mōhiohio ārai me te tātaritanga o te taumata tutuki i roto i te mara motuhake o te mahi;

- Identification, tiaki OIC whakarōpū me te kōwhiringa o ngā puka o te tiaki ture;

- rēhitatanga o tono mō tuhinga haumarutanga i runga i enei kaupapa ratou rēhita ranei;

- Hanganga o te kōpaki o Mua, me tono ārai mō te fafau (whakatau) te tohutohu o te whanaketanga ōhanga;

- kōwhiringa, i whakaritea e me te rēhitatanga o ngā whakaurunga arumoni nui;

-Define ahanoa tino i roto i te whakamahere whakamua o ratou arumoni;

- faaotiraa o nga painga nui o te tukanga hua ranei, tātaritanga o nga huarahi putanga taea ki te mākete;

-reklamno me te haumaru ngā mōhiohio, tae atu ki te whakatairanga ao;

- Taki o ārai ma'á o ngā hua hangaia, nga hangarau e whakamahia ana me te tikanga o te wehewehe o taonga me ngā ratonga;

- aroturuki (aromatawai, waitohunga) te āhua o te whanaketanga o etahi mara pūtaiao, huringa i roto i ngā āhuatanga ārai-raihana me ngā hiahia mākete;

- te tāutu opuaraa me ngä (kamupene) i roto i te tukanga roha hua utu ranei putanga mā te hoko (hoko) i raihana OIC.

I taea te kite i te whakawhitinga mere o ngā mahi, he tata ōrite ki te mea ko nga parau tumu o te hokohoko e te mea e tika ana ki te whakatinana me te ki te whai, ka whakatinana i pere auaha o te whanaketanga hinonga tenei rārangi.