History o Advertising Agencies

Ko te ti'amâraa pānuitanga tuatahi i roto i te ao

Hoki te wa roa kawea te pānuitanga katoa i roto i anake i roto i te puka-waha. Kei te korero te iwi tetahi ki tetahi te rongo hou, korero matou e pā ana ki ngā hua hou, me hanga, me reira touting te hua ngā ratonga ranei. aru nga huringa i muri anake i te hanganga o te pāpāho (te pāpāho). ko te reo faufaa e i whanau i te tikanga taua i rite te pānuitanga, a ka i hanga me te pokapū pānuitanga tuatahi tenei. tīmata te reira i katoa ki te pepa, me ngā nūpepa tae noa ki te tīmatanga o te rau tau 20 mutu ratou. A, i te kore i reira nga whakapakoko rerehua kanapa, me te rauangi me kuputuhi pango-a-ma ki te torutoru whakaahua.

I te puna o te mahi niupepa, ko Pineamine Franklin. Ko rongonui ia e kore anake i roto i te mara tōrangapū me te pūtaiao, engari ano hoki i roto i te whakaputa. I roto i 1784 i roto i Philadelphia timata whakaputa nūpepa o ia rā, ko tona ingoa tohu tona wähanga pānuitanga, - te Pennsylvania Packet ko General Advertiser. "Ko te Advertiser" i roto i te taitara o tenei pepa e taea te whakamaoritanga rite "te tangata whakatakoto i te pānuitanga," me rite ki "he ad nūpepa." Ko te kupu, ko reira kitea ai te tikanga tuatahi o te hou kupu "pānuitanga" i "whakarōpūtia" ranei te kore - mōhiohio. Ki te whakanui ake i Prints nui haere nūpepa moni me ngā pānuitanga, mō ngā kaiwhakaputa me pānui e rua.

Na nei hanga ti'amâraa pānuitanga tuatahi o te ao? I runga i tenei kaute ki te tautohetohe tonu. tonu te pātai matua rite taua - ahakoa ki te press ti'amâraa ki wāhi pānuitanga whakaaro he ti'amâraa pānuitanga?

I hanga tēnei ti'amâraa press i roto i 1842, Volney Palmer, he Māori o Pennsylvania. ka anga ia i tona mahi i roto i te niupepa, me ka whakaturia te "ti'amâraa press American." Kei te whakaaro te reira i te tuatahi i roto i te United States (a tae noa te ao) ti'amâraa pānuitanga. Palmer, o te akoranga, hanga he takoha nui ki te whanaketanga o te mahi pānuitanga. ka whakanuia e ia i roto i nūpepa hua pānuitanga me te waihanga tari publicity i roto i te pāpāho tā noa Na, e kore hoko noa wāhi niupepa ki te tangata e hiahia ana ki te hoko i te reira.

Ko te putanga ake noa te whakaaro tonu e ko te ti'amâraa pānuitanga tuatahi i te NW Ayer & Tama. I whakaturia te reira i roto i Philadelphia, a reira (katia i roto i te 2002) te roa neke atu i te 100 tau.

I mua ki te hanga o ngā pokapū pānuitanga motuhake, me te tūranga o āpiha o te mahi whakamana e brokers wāhi -. «Brokers e hokohoko wāhi whakaputa" Kua hokona Agents pakihi pānuitanga, me te ka hokona ratou ki nūpepa, e ka i raruraru nui ki te whai wāhi ki pānuitanga i ētahi atu pa ranei ngā wāhi tuawhenua.

E whā tau i muri mai, he tino hou o te kuao mahi pānuitanga - Dzheyms Tompson. hokona e ia i te ti'amâraa o tona kaituku mahi o mua, e mahi hei kaikaute i mua i. kerēme hoki tenei ti'amâraa ki hei te tuatahi. I hanga te reira i roto i 1864 i roto i te New York, e rima nga tau i mua atu i te ti'amâraa NW Ayer & Tama. hokona Dzheyms Tompson te mahi mo $ 1,300. whakaingoatia e ia te J. Walter Thompson, a kawea mai i roto i te maha o te feia faatere pakihi pānuitanga. Te ti'amâraa tuatahi motuhake i roto i te pānuitanga moheni. Ara, ko reira i mua o maha innovations hou: ko te wahi tuatahi o te mahere pūtea o te pakanga ratou, ka anga ki te tango ki a ratou mahi mo te wahine, ka hua te hōtaka pouaka whakaata tuatahi. Ko tēnei wā te ti'amâraa Thompson ko te US nui rawa ti'amâraa pānuitanga me tetahi o te nui rawa pokapū pānuitanga e wha i roto i te ao.

I whāiti te ti'amâraa tuatahi o tenei momo ki mahi takawaenga. kaimahi Agency, rite ki te tikanga, ko tino iti, na e kore te reira e te hanga pānuitanga iho. whai wāhi te kaihoko taua pānuitanga hāngai anake i roto i te niupepa. Ko whakaturia anake i roto i te 1891 ti'amâraa pānuitanga tuatahi ki te mahi tonu i i roto i New York. Dzhordzh Batten, kaiwhakahaere o te ti'amâraa, e utua ana ko Editor, ka whakangungua ngā kaitā. Ka rite ki te hua, tenei pokapū tuku ratonga i runga i waihanga, hoahoa, te faaineineraa no te tā o ngā pānuitanga, me te whakatakoto a ratou i roto i ngā nūpepa makasini ranei. Firm Batten ko te angitu nui. Kua riro tenei ti'amâraa deservedly tetahi o nga pokapū pānuitanga angitu te nuinga o te rau tau XX.

Ko te ti'amâraa pānuitanga tuatahi i roto i Russia


pakihi Advertising i roto i Russia timata tona whanaketanga i muri noa i whakakorea ai serfdom. I mua e ngā pānuitanga whakaputaina i roto i ngā nūpepa kāwanatanga, kua meinga te reira i teie he take rawa tūturu o te niupepa i te utu o pānui.

Tetahi i muri i tetahi atu anga ki te whakatuwhera i te momo o ngā tānga, a i roto i te tau 1878 i hanga te ti'amâraa pānuitanga tuatahi i roto i Russia - ". Central Bureau o pānuitanga" Ko tōna kaiwhakarewa ko Ludwig Mettsl (ko ia he Czech i takenga). Ko te mahi o te pokapū pānuitanga tuatahi te fariiraa i pānuitanga o huru rerekē, me te whakatakoto a ratou i roto i te niupepa. tuatahi mahi Mettsl ki te putanga porowini, engari ki te whanaketanga o te mākete, ka tau ana ia niupepa o te whakapaipai. Na roto i te timatanga o XX rau peka o te ti'amâraa pānuitanga vai kua i roto i Warsaw, a i roto i New York, ko Berlin, ko Paris.

Ko te ti'amâraa tuatahi i roto i nei te kuputuhi ad i hanga e te ngaio. I mua Mettslya press Russian kihai i riro taua moni, a reira ko te moni i kaiohauru. Ngā mahi Mettslya hohoro kia ora hokohoko i roto i te mamao pito o te whenua, ko te pānga rawa pai i runga i te ōhanga Russian rite te katoa tenei.

Agency Mettslya ka whakanuia e kore anake atu pakihi o te iwi, engari ka whakanekehia ake ano hoki tona mahi mā te kukume kiritaki hou i roto i te wāhi pānuitanga. Mai i puta te whakapuakanga o te tari ki te "fanongonongo Tahi-Stock Company Russian" me te kupu whakawhānui ona whānuitanga o ngā ratonga. Na i pānui i te tokotoko ti'amâraa tuhinga, kua whakawhanake pepeha iriti ki ētahi atu reo, kia rite ki te pai kia rite ki te whakapaipai o pānuitanga niupepa. Kua whakawhanakehia tētahi tari motuhake te kaupapa pānuitanga tauine-tonu, me ngā rautaki whakatairanga. Katoa o koutou me kua mohiotia te parau "pānuitanga - te hokohoko nekeneke" - ko ano hoki te tenenga o te ti'amâraa pānuitanga tuatahi Mettslya. mea ana tēnei kīanga te ki kua whakaaro te kaiwhakahaere matua o te kamupene V. A. Polyakov.