Pr i runga i te Ipurangi. Rāpopoto.

PR i runga i te Ipurangi. Rāpopoto.

pae Corporate taea te whakahaere ki te whiwhi i te rongo ngāwari, me te kore utu, me te tiki mōhiohio kahore takawaenga, te āwhina ki te hanga i me te whakapakari i te whakapakoko waitohu te kamupene o me ki te kawe i roto i PR-mahi.

Ngā mihi ki te pae, hohoro koutou e taea te whakaoti i te raruraru o te hanganga o te whakarongo mateaki o kaupapa Ipurangi, ki whakaawe i te reira.

He pāhekoheko te pae, e taea ai e koe te tiki urupare, ki te tātari āta te āhuatanga, me te whakautu ki te tika.

Ko te Internet ko te tikanga hiko o te kōrero, me te he maha ngā painga i runga i ētahi atu tikanga o te kōrero papatipu , me te kei roto he pūmanawa nui mō te whanaketanga atu o PR i roto i te whatunga.

tānga Accommodation Pānga tānga ipurangi rite ki te whai i te whakanohonga o tānga i roto i te pāpāho tā. He etahi hua o tenei whakatairanga i roto i te tino roa (pea pūmau) wātea o ngā tuhinga i roto i te pae pūranga.

PR-mahi i runga i te Ipurangi kia feongoongoi whakaurua i roto i te mōkihi o mehua hāngai ana fakatonutonu te pupuri i te taketake PR-āhuatanga ranei, a kia i runga ki whānui PR-mahi te kamupene o.

kia arotake PR-mātanga auau te whakapakoko i runga i te Ipurangi, me ki te aromatawai i te whai huatanga o te pakanga pānuitanga i muri i rite.

He mea tika ki te tīpako tikanga e tika ana o te whakatairanga online, i runga i te pūtea rānei, ngā whakarongo, whāinga o te kamupene, tuakiri rangatōpū, matatika, me ētahi atu āhuatanga e arahi ki te mātanga mahi.

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image o te whakahaere

i hanga whakamātau ki pūtaiao ki ngā āhuatanga katoa o te whakapakoko i roto i te whakamāramatanga noa, me te homai e kore kua he tika, tino tona ariā ano i angitu. No te mea tenei whakamāramatanga e whai ki te tango ki pūkete te oraraa o ngā āhuatanga hinengaro, me te rōpū o tona hanganga, te tūranga o ngā pūāhua i roto i tona hanganga. I te wa ano whakatutuki angitu i roto i ia rōpū ūnga tauwhāiti.

I roto i tenei tuhinga, kia te wā "image rangatōpū" kia mohio ki te ōritetanga puta noa i ngā āhuatanga katoa o te kōrero ataata, pāpāho ki te iwi whānui te whakaaro taketake e pā ana ki te kamupene me te hanga i te whakautu pai, e faarahi te taumata o te whakawhirinaki o kiritaki me hoa ki te kamupene.

Nui mō te mahara ki te mauri o te whakapakoko rangatōpū ko te pātai o tona hanganga. He he hanganga aroākapa (kite. Figure 1.1). Ia taumata e he pānga i runga i te poraka o runga pātata. matua rangatira ko te mea āhuatanga kotahi huānga taumata e nekehanga rerekē o te faufaa ki takitahi rerekē.

Hoahoa 1.1 - image Corporate Tauira A. Chumikova

whakaaturia tētahi atu tauira o te whakapakoko rangatōpū o te hanganga i roto i te Whakaahua 1.2. I roto i tenei take, i te tohaina wha huānga wāhanga: he whakapakoko taketake, image roto, o waho, e pā ana image. Ko te nui tino konei ko te take tuatahi - te whakapakoko turanga. I muri i te katoa, whakarite reira te hanga, te whanaketanga me te tiaki o te whakapakoko pai o te kamupene. E hanga atu wāhanga katoa i runga i tona pūtake.

Figure 1.2 - Model mo te whakapakoko rangatōpū B.Dzhi

kia ahua o te whakahaere paku rerekē mō ngā rōpū hapori rerekē hoki kia rerekē te whanonga e hiahiatia ana o enei rōpū i roto i te pā ana ki te whakahaere. Ki te mahi i tenei, e hiahia ana koe ki te tango i ki pūkete te wāhanga whakarongo pērā i:

he) kiritaki;

b) ngā kaimahi;

c) te hapori ao;

g) te hapori ā-rohe;

d) hoa;

e) hanganga kāwanatanga;

g) whakahaere waho i te käwanatanga;

a) te hapori pūtea.

Ka taea te kite a te taua whakahaere i roto i ngā huarahi rerekē (ranei rapu ki perception motuhake) pūtea, pokapü kāwanatanga, rohe me te tūmatanui ao. Hei tauira, mo te iwi whānui pai te tūranga ā-motu o te kamupene. Hoki te hapori ao ahu ki te hei tangata rangatōpū kamupene ao 'o te ao. " Hononga nui tūranga whakataetae teitei. Ko te kōtuitui o ngā ariā e pā ana ki te whakahaere o ngā rōpū hapori hanga ake kanohi whānui, me te poto o te whakahaere.

He mea tino nui ki te mahi ki ia wāhanga hapori. Mai i toku wheako, ki te kahore koutou e tomo ki te kōrero ki tetahi o ratou, i roto i te mahara papatipu o tenei rōpū ka hanga ratou tautuhinga stereotypical. riro te reira i te arai o Taare i te whakatinanatanga o te kōrero muri.

Na, i roto i te mutunga, mōhio tatou te whai ake. Ko te whakapakoko o te matamaha, hanganga multidimensional ki te plurality o ngā āhuatanga kaha. Te mahi i runga i tona hanganga Me ki kia mārama, me te ki te tango ki pūkete nga āhuatanga hanganga o ia o nga rōpū hapori.

1. Sokhin, I. Kāwai image rangatōpū o te kamupene / I. Sokhin // Advertology.Ru - 2005. - [rauemi hiko]. - moheni electronical / RIP-Holding - M:. Raro Kislovskiy. . Lane 3, 1999. - Access: http://advertology.ru/article16598.htm
2. Chumikov, AN Public Relations: Ariā me ngā Ritenga [Kuputuhi] / AN Chumikov, M. Bocharov. - M:. Delo, 2006. - 552 p.
3. Gordin, I. Image o te whakahaere kia rite ki ahanoa o te whakahaere / Gordin // Laboratory o pānuitanga, hokohoko, me te PR. - 2007. - № 1 (50) [rauemi Electronic]. - Electronic Journal / RIP-Holding - M:. Raro Kislovskiy. . Lane 3, 1998. - Access: http://www.advlab.ru/articles/article565.htm
4. G, a B. Ko te whakapakoko o te kamupene. Whakamahere, hanganga, whakatairanga [Kuputuhi] / B. G - sPP:. Whakaputa whare "Pita", 2000. - 224 p.

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